AppsFlyer

Show rating breakdown
795 reviews
  • 1 profiles
  • 8 categories
Average star rating
4.5
#1 in 5 categories
Grid® leader
Serving customers since
2011

Profile Name

Star Rating

580
183
21
2
9

AppsFlyer Reviews

Review Filters
Profile Name
Star Rating
580
183
21
2
9
Guruprasad N.
GN
Guruprasad N.
Data AnalystMid-Market (51-1000 emp.)
11/04/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Solid Web-to-App Attribution, But Missing App-to-Web Tracking

Good basic attribution, connects web to app journey's easily making tracking more reliable. One link feature was also very useful helping us save money from taking seperate plans elsewhere.
Sooban A.
SA
Sooban A.
Security AnalystSmall-Business (50 or fewer emp.)
11/03/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Source of Truth for Attribution Across Every Channel

It serves as a clear, single source of truth, tying installs and down-funnel events back to the exact channel—whether paid social, search, OEM traffic, or affiliates—instead of leaving you to guess.
Nitin K.
NK
Nitin K.
Talent Acquisition ExecutiveSmall-Business (50 or fewer emp.)
11/03/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

MIS EXECUTIVE

What I like most about AppsFlyer is its easy-to-use dashboard and detailed marketing analytics. It helps track app installs, campaign performance, and user engagement in one place. The attribution reports are especially useful for understanding which marketing channels deliver better results and improving campaign decisions.

About

Contact

HQ Location:
San Francisco, CA

Social

What is AppsFlyer?

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Details

Year Founded
2011