Affinity's ingestion of email data allows for very efficient capture of our universe of real world interactions. When you combine that with the ability to upload your own data, build lists and capture all interactions with very limited manual work, it was a game changer for us as we launched our fund. I'm sure we're only using like 15% of the capability of the product, but even so it has been well worth the investment for us. We use the product every day and it's also always learning in the background so it grows in power without our input.

Ease of use for the wider team, especially for non-technical team members and those not familiar with CRM structures. Affinity has been super helpful in centralizing key information for the company as a whole.

Candidly, it wasn't very useful, compounded by the price point.