I like how ActiveCampaign is easy to use, especially when it comes to creating email campaigns and setting up automations. There are a lot of features, but you don't feel like you need to be overly technical to get things done. The AI features are also a big plus - their AI agents that can take action and handle certain tasks for you. The campaign performance data is useful for seeing what's working, what's not, and where we can improve. There's a feature where you can ask the AI agent to send you an overall campaign report at your preferred cadence. Great for a biweekly report and saved me at least 1 hour per week going through numbers manually. They don't have many native integrations that my team needs (mostly because of other tools we use), but a lot of them can be done through Zapier. Pricing is good for a small-medium sized business and it depends on the size of your contact list. The onboarding experience was great as well. Their support team has been helpful throughout the process and they helped us transfer our contacts over from our previous tool.