Actually nothing. In theory Yelp would be a good concept, but they aren't honest and transparent in their review system. Review collected by and hosted on G2.com.
When you pay to advertise with Yelp, you'll see a slight bump in your review ranking. However don't expect it to last long. There's no rhyme or reason to what reviews they recommend to show. They claim it's people they say are active "Yelpers" however we have recommended reviews that are written by people with no photo and have only written one review, and our unrecommended reviews are ones written by people who have multiple reviews. The other awful thing is that the unrecommended reviews list your 1 star first then move to your five star so it makes you look like this awful company. Review collected by and hosted on G2.com.



