--- title: Unific Reviews meta_title: 'Unific Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Unific works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 6 scale: '5' date_modified: '2026-03-30' parent_category: name: Data Integration Tools url: https://www.g2.com/categories/data-integration-tools --- # Unific Reviews **Vendor:** Revenue Conduit **Category:** [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration) **Average Rating:** 4.6/5.0 **Total Reviews:** 6 ## About Unific Unific offers a eCommerce markting platform designed to help online businesses grow by utilizing their data for better marketing. ## Unific Reviews ### 1. A great partner to connect Hubspot to your eCommerce platform **Rating:** 4.0/5.0 stars **Reviewed by:** Ben S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Unific?** Their team has been very helpful and we've had hardly any issues. **What do you dislike about Unific?** Haven't experienced any negatives. Been a great platform. **What problems is Unific solving and how is that benefiting you?** Helping us connect our online stores to Hubspot. ### 2. Upgrades Hubspot to a full-on marketing powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Unific?** Unific Shopify integration > the HubSpot-built Shopify integration **What do you dislike about Unific?** None. Budget about a week or so for setup time. **What problems is Unific solving and how is that benefiting you?** Unific Shopify integration improves on HubSpot's Shopify integration by segmenting users into dynamic lists for dynamic messaging, coupon automation, abandoned cart, and more ### 3. Best BigCommerce>Hubspot Connector **Rating:** 5.0/5.0 stars **Reviewed by:** Marc H. | Director of Business Devlopment, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Unific?** I spent hours and hours looking for a solution to link our BigCommerce store to Hubspot and I can not tell you how happy we are with Unific. Not only did they jump on an hour long Google Meet with me to answer all my questions and walk me through a demo but they have truly create a simple, user friendly tool that has allowed us to grow our marketing and retargeting abilities by leaps and bounds. The Unific team is always there to answer a question and have built a very intelligent tool at an affordable price! **What do you dislike about Unific?** The historical syncing for us was a scary task, but the Unific team was there to walk us through it! **What problems is Unific solving and how is that benefiting you?** We are syncing our e-commerce store to Hubspot to allow for more customer/order data and marketing personalization. ### 4. Great integration between my WooCommerce store and Hubspot platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno P. | Co-founder, Marketing and Tech, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Unific?** Reliable connection between my WooCommerce store and Hubspot. **What do you dislike about Unific?** Since the implementation I have not had any problems. **What problems is Unific solving and how is that benefiting you?** 1) Connect my WooCommerce store with the Hubspot platform so I can better communicate with my leads and customers. 2) I have had great feedback from my customers. ### 5. Good for syncing subscribers data between Shopify and Hubspot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2021 **What do you like best about Unific?** Easy to use. Works out of the box. Syncs the data between Shopify and Hubspot. **What do you dislike about Unific?** It doesn't sync the data back. If someone unscubscribes through Hubspot, this data won't be synced back to Shopify. **What problems is Unific solving and how is that benefiting you?** We use Shopify's double opt in, then pass the data to Hubspot. It works. ### 6. Great for Ecommerce + HubSpot Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Julio M. | Inbound Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2018 **What do you like best about Unific?** The ability to have deep level analysis on your commerce is tremendous. **What do you dislike about Unific?** It is a newer platform and they are working hard and quickly to get all things running but all features are not available, as of yet. A small company with lofty goals - working hard towards them... But the proposal is to become an early adopter. **What problems is Unific solving and how is that benefiting you?** To turn data into insights and with this insight create actionable items. ## Unific Discussions - [What is Unific used for?](https://www.g2.com/discussions/what-is-unific-used-for) - [View Unific pricing details and edition comparison](https://www.g2.com/products/unific/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-02+22%3A01%3A21+-0500&secure%5Bsession_id%5D=acc50191-85e5-4e84-8f73-fa7279c247d3&secure%5Btoken%5D=72d5b85460714e5b733dce1d26478abe35e39722da38cc1cff59633c6873b69c&format=llm_user) ## Unific Features **Development ** - Pre-built Connectors - Custom Connectors **Management ** - Reporting and Analytics - Data Mapping **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI ## Top Unific Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (763 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews)