--- title: TruValidate Reviews meta_title: 'TruValidate Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 74 reviews by the users' company size, role or industry to find out how TruValidate works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 74 scale: '5' date_modified: '2026-07-13' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # TruValidate Reviews **Vendor:** TransUnion **Category:** [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) **Average Rating:** 4.4/5.0 **Total Reviews:** 74 ## About TruValidate TransUnion’s IDVision with iovation fraud and identity suite of solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. IDVision with iovation fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day. ## TruValidate Pros & Cons **What users like:** - Users value the **quick and seamless identity verification** of TruValidate, enhancing confidence in data security and accuracy. (4 reviews) - Users praise the **easy integrations** of TruValidate, highlighting its seamless fit into existing systems without technical hassle. (3 reviews) - Users value the **top-notch security** of TruValidate, ensuring their personal information is safely verified and protected. (3 reviews) - Users commend the **accuracy** of TruValidate, enhancing trust and efficiency in identity verification processes. (2 reviews) - Users value the **detection efficiency** of TruValidate, ensuring secure verification without compromising personal information. (2 reviews) - Ease of Use (2 reviews) - Efficiency (2 reviews) - Fraud Prevention (2 reviews) - Protection (2 reviews) - Real-time Monitoring (2 reviews) **What users dislike:** - Users report that TruValidate needs **improvement in security, speed, customization options, and documentation** for a better experience. (2 reviews) - Users find the **poor documentation** of TruValidate makes setup and advanced features challenging for newcomers. (2 reviews) - Users find the **initial setup and configuration complex** , which can be challenging for those unfamiliar with the system. (1 reviews) - Users find the **initial setup complexity** challenging, with advanced features lacking clear documentation and examples. (1 reviews) - Users find the **initial setup and complex documentation** challenging, particularly when trying to navigate advanced features. (1 reviews) - Delayed Updates (1 reviews) - Inadequate Reporting (1 reviews) - Integration Issues (1 reviews) - Lack of Clarity (1 reviews) - Learning Difficulty (1 reviews) ## TruValidate Reviews ### 1. SR Fraud Data Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2018 **What do you like best about TruValidate?** Flexibility Fraud Force provides its users w respect to business rule editor tool **What do you dislike about TruValidate?** Limited access to telecom consortium data **What problems is TruValidate solving and how is that benefiting you?** Digital fraud ### 2. Great product for fighting fraud **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about TruValidate?** The information provided is very useful. **What do you dislike about TruValidate?** The portal can be improved - it's a little boring. **What problems is TruValidate solving and how is that benefiting you?** Identify fraud ### 3. Device detection for fraudsters **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2018 **What do you like best about TruValidate?** That the system captures the devices and accounts, link the accounts and also have info from other comp **What do you dislike about TruValidate?** No option to put in notes on alerts from rules **What problems is TruValidate solving and how is that benefiting you?** Fraud groups that are linked and duplicate acc ### 4. Prospective customer **Rating:** 4.5/5.0 stars **Reviewed by:** Geoff J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2018 **What do you like best about TruValidate?** great products, good customer support, excellent peer network **What do you dislike about TruValidate?** not much to dislike in a tried and tested product **Recommendations to others considering TruValidate:** see it in action at a current user in your industry sector **What problems is TruValidate solving and how is that benefiting you?** detection of abnormal/fraudulent behaviours ### 5. Great company, and even better product! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about TruValidate?** The granularity, and accuracy of the data is great. I know that I can trust the device information being provided. **What do you dislike about TruValidate?** I would like for the portal to be a little more user friendly, and have ability to be used a full risk management tool . **Recommendations to others considering TruValidate:** n/a **What problems is TruValidate solving and how is that benefiting you?** Preventing ATOs, and application fraud. ### 6. Good - "Specific" fraud conference **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2018 **What do you like best about TruValidate?** I think the information sharing specific to the product. Most (all) of the users use Iovation and it's super help to share use cases/challenges with clients who use the same product. **What do you dislike about TruValidate?** I would like to see the conference get some better "SMEs" to talk about fraud patterns. I would also like to see them reach out to clients for a "members board" composed of clients to help drive the product in a client direction. **What problems is TruValidate solving and how is that benefiting you?** Fraud Force helps me connect with my peers in the industry, deep dive with my vendor and liaise with subject matter experts in my industry. **Official Response from Liz Wackerle:** > We love that you’re a fan of the Fraud Force Summit! This year Fraud Force will be in London and Chicago. I hope you’ll be joining us! Collaborating with customers is very important to us. We will be rolling out a new customer advisory program and I would love share some of our ideas with you! Unfortunately I don’t have your contact information. If you have a couple minutes, will you reach out to me, Liz Wackerle, community@iovation.com? Thank you for leaving a review, I hope to connect with you soon! ### 7. Customizable, with room to improve. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about TruValidate?** The ability to respond to pattern and behavioral changes in real-time. **What do you dislike about TruValidate?** Lack of customizable transaction field values and names, limited reporting, lack of available options/controls for digital goods. **Recommendations to others considering TruValidate:** As with any fraud mitigation tool, be certain you can supplement your business rules with adequate data analysis and performance reporting. **What problems is TruValidate solving and how is that benefiting you?** Working to improve our rates of scripted account creations and unauthorized purchasing. **Official Response from Liz Wackerle:** > We sincerely appreciate your recommendation to others and your candor. We want to make FraudForce the best possible fraud prevention tool. Please reach out to me or your customer success manager, so we can discuss what you would like for transaction field values, reporting and controls - and to make sure you are utilizing what we currently have available. We’re thrilled to hear FraudForce is helping stop scripted account creations and unauthorized purchasing. Thank you again for leaving a review! - Liz Wackerle, community@iovation.com ### 8. Iovation review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2018 **What do you like best about TruValidate?** Iovation is very simple and straightforward device recognition service. **What do you dislike about TruValidate?** Some details - such as lack of accounts registered from IP within time period. Last I checked was only transaction per IP, sorry if this is fixed already. **Recommendations to others considering TruValidate:** Iovation is a straight forward and easy to use device recognition tool. **What problems is TruValidate solving and how is that benefiting you?** Fraud prevention for online lending. It helps to detect different anomalies in device usage for our customers, thus we can do automated decisions or transfer to manual review. By this we can positively influence our default rates and profitability. **Official Response from Liz Wackerle:** > Thank you for the review! We’re so happy you find our tool straightforward and easy to use. With regards to IP registration, will you reach out to me or your customer success manager? We’ll be able to give a few more details on this. Thanks again for the review! Liz Wackerle, community@iovation.com ### 9. Great Products for Device Reputation, ID, and Authentication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2018 **What do you like best about TruValidate?** Finely tuned algorithms for confirming the authenticity of a device without the need for personal information (PII or CPNI, etc.). **What do you dislike about TruValidate?** I am not aware of anything that we disliked. **What problems is TruValidate solving and how is that benefiting you?** Confirming user transactions, aftermarket buying, selling and trading of mobile devices, device valuations, mobile activations, insurance, repair, warranty, blocking, blacklisting, device certification, etc. ### 10. thoughts on iovation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2018 **What do you like best about TruValidate?** Super reliable software that is intuitive and easy to use.It has a great interface which is easy to navigate. **What do you dislike about TruValidate?** I genuinely have very little negative to say about this software **Recommendations to others considering TruValidate:** This is a great piece of software. Expansion of the current features would elevate this **What problems is TruValidate solving and how is that benefiting you?** Detecting and preventing fraudulent behaviour in the cyber space ### 11. Iovation Fraud Force is useful and a great help **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2018 **What do you like best about TruValidate?** we are able to get info from other iovation vendors and share our knowledge as well. **What do you dislike about TruValidate?** i havent really found much to dislike about fraud force **What problems is TruValidate solving and how is that benefiting you?** we are able to discuss and see what other Fraud issues other are currently seeing or share what we are seeing. Fraud hurts all businesses! **Official Response from Liz Wackerle:** > Thank you for your review! If you have any concerns or questions that come up please always reach out and let us know. We hope you can join us at Fraud Force Summit in London (June) or Chicago (October) to collaborate with industry experts. Send me a note if I can provide any specific details to you about the upcoming events! -Liz Wackerle, community@iovation.com ### 12. Fraud, it's a collaborative thing **Rating:** 4.5/5.0 stars **Reviewed by:** Stuart S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about TruValidate?** Interaction with peers and sharing ideas **What do you dislike about TruValidate?** Nothing so far the interactions are good and presentation material rings session s alive **Recommendations to others considering TruValidate:** Get your set up right in shadow first, test test test them implement to stop false positives **What problems is TruValidate solving and how is that benefiting you?** Speaking to peers across different verticles on fraud issues and strategy ideas **Official Response from Liz Wackerle:** > Stuart, we could not agree more, Fraud is a collaborative thing! Thank you for your review and sharing some account set up advice. We can’t wait for your Fraud Force Summit presentation in London! ### 13. Useful Tool in Combating Fraud **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about TruValidate?** Ability to associate transactions over time using the device and account. **What do you dislike about TruValidate?** The reporting is not as flexible as I would like. It would be nice to have a dashboard and limitation on exporting data is restrictive if you have a lot of volumes. **What problems is TruValidate solving and how is that benefiting you?** Identifying patterns in fraud. **Official Response from Liz Wackerle:** > We’re so glad our product is identifying patterns in fraud for you specifically when it comes to device association. We want to help solve the reporting limitations. Will you reach out to me (Liz Wackerle) at community@iovation.com or your customer success manager? The customer success team has great ideas on how to run reports in an efficient manner. Thank you for the review! ### 14. Good product with a good user interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about TruValidate?** The ability to share information across our industry quickly and easily **What do you dislike about TruValidate?** Just the limited search time frames sometimes **What problems is TruValidate solving and how is that benefiting you?** Tracing fraud across multiple accounts in multiple areas of out business ### 15. Smooth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2018 **What do you like best about TruValidate?** It is easy to handle, it contains almost all the information needed **What do you dislike about TruValidate?** It does not see if the customer is using a VPN **What problems is TruValidate solving and how is that benefiting you?** Check and block multiple accounts, see bonus abuse from people with several accounts on the same device or IP etc **Official Response from Liz Wackerle:** > Thank you for the review! We’re glad our product is helping you combat fraudsters and you’re benefiting from collaboration from other customers in the community! Please reach out to me (Liz Wackerle, community@iovation.com) or your customer success manager so we can discuss VPN visibility. Thanks again! ### 16. Fantastic service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2018 **What do you like best about TruValidate?** Iovation is a phenomenal product, streamlining fraud prevention and making business dealings more secure **What do you dislike about TruValidate?** The interface for iovation can at times be a little confusing. **What problems is TruValidate solving and how is that benefiting you?** Safety and security have never been more accessible. ### 17. Great Product to help midigate Fraud/Risk **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2018 **What do you like best about TruValidate?** Snap shot into an individual device that helps you protect against fraud instantly as you can trust other subscribers. Its easy to manage your own portal **What do you dislike about TruValidate?** Would be nice to go further back than 6 months on transaction history for those special situation **What problems is TruValidate solving and how is that benefiting you?** Risk Management Controls, decreasing fraud, stopping fraud at the front door not the back door ### 18. Good Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about TruValidate?** Great customer service, engaged account managers. **What do you dislike about TruValidate?** Nothing in particular, it’s all good. I would like a unique selling point. **What problems is TruValidate solving and how is that benefiting you?** Device fingerprinting for loan Applications. ### 19. iovation - stopping fraud before it starts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about TruValidate?** Ease of rule creation, transaction review, reporting capabilities **What do you dislike about TruValidate?** Diff definitions of fraud between clien **What problems is TruValidate solving and how is that benefiting you?** We are able to catch highly potential fraudulent transactions before they're funded. With reporting, we're able to see what markets have the highest levels of fraud and adjust rule sets from the platform with optimal ease and accuracy. **Official Response from Liz Wackerle:** > Thank you for the review! We’re so happy you find our fraud prevention platform easy to adjust and stop fraud before it starts! We hope to see you at one of our Fraud Force Summits this year. The London summit will be held in June, 2018 and our Chicago summit will be held in October, 2018. ### 20. Device profiling **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2018 **What do you like best about TruValidate?** Firstly, Iovation is stable for every time we need. We started to use iovation for only fraud but we are using it for device profiling now. **What do you dislike about TruValidate?** Actually, nothing. But I would to know better information about device info algorithm of iovation. **What problems is TruValidate solving and how is that benefiting you?** Device profiling **Official Response from Liz Wackerle:** > Thank you for the review! We’re thrilled you’re utilizing the many features of our fraud prevention tool. We will be rolling out a new Business Rules Editor later this quarter we’ll be sure to update you with all the new benefits. Thanks again! ### 21. Fraud Consultant **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about TruValidate?** iovation is always there to support us with any questions we have! and questions our customers have! they are such a great team! **What do you dislike about TruValidate?** Nothing, just that I need to use this product more! **What problems is TruValidate solving and how is that benefiting you?** Customers are always looking to "rank" all the alerts they get. so this is the way to do it. **Official Response from Liz Wackerle:** > Thank you for your review! We’re passionate about customer service and it’s wonderful to hear you’re receiving great support from our customer success teams! We hope to see you at one of our Fraud Force Summits coming up this year in both London and Chicago. ### 22. Great Information **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about TruValidate?** Fraud force is a great place to identify current fraud trends with other fraud experts. **What do you dislike about TruValidate?** I would like an option to remember your password so you do not need to log in with your password each time. **What problems is TruValidate solving and how is that benefiting you?** Fraud trends **Official Response from Liz Wackerle:** > Thank you for leaving us a review on our community. Our community team will work on trying to get that issue resolved. Thank you again for leaving us a review, we genuinely appreciate it! ### 23. Great fradu finding tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2018 **What do you like best about TruValidate?** Being able to see the location of a device **What do you dislike about TruValidate?** That I can only search the last 180 days **What problems is TruValidate solving and how is that benefiting you?** It heps me find and detect fraud **Official Response from Liz Wackerle:** > Thank you for your review, we appreciate it! Be sure to check out our Community where you can share and discuss industry trends, insights and findings with your peers and iovation advisors. ### 24. > 2 years in microfinance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2018 **What do you like best about TruValidate?** Possible easy usability for new users for this product. **What do you dislike about TruValidate?** Currently its hard to comment on some specific issue. **What problems is TruValidate solving and how is that benefiting you?** Better client scoring. **Official Response from Liz Wackerle:** > Thank you for the review! We’re thrilled to hear our products ease of use specifically for new users and we’re helping you better score your clients. If you have any further feedback or feature recommendations, we’re all ears! Please do not hesitate to reach out to your customer success manager. ## TruValidate Discussions - [Does iovation rely on the use of personal data?](https://www.g2.com/discussions/personally-identifying-information-pii) - 1 comment, 1 upvote - [How do you streamline the review process?](https://www.g2.com/discussions/fraud-review-process) - 1 comment, 1 upvote - [Does iovation utilize machine learning?](https://www.g2.com/discussions/machine-learning) - 2 comments, 1 upvote - [How do device associations help in identifying fraud rings?](https://www.g2.com/discussions/catching-fraud-rings) - 1 comment, 1 upvote - [How can fraud teams monitor transactions and trends?](https://www.g2.com/discussions/transactions-and-trends) - 1 comment, 1 upvote - [View TruValidate pricing details and edition comparison](https://www.g2.com/products/truvalidate/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+09%3A30%3A16+-0500&secure%5Bsession_id%5D=0f9dd616-bd54-4987-8c23-8e2546855bff&secure%5Btoken%5D=b5c8ada1954d89d359fadc03fdc182b93c48c7e3fc54ec0e3413810c311e740b&format=llm_user) ## TruValidate Features **Detection** - Bot Mitigation - Real-Time Monitoring - Alerts **Intelligence** - Transaction Scoring - Risk Assessment - Intelligence Reporting - ID Analytics **Analysis ** - ID Analytics - Intelligence Reporting - Incident Reports **Detection** - Fraud Detection - Alerts - Real-Time Monitoring **Administration** - Fraud Markers - Transaction Scoring - Blacklisting **Response** - Device Tracking - Fraud Markers - Bot Mitigation **Agentic AI - Fraud Detection** - Cross-system Integration - Adaptive Learning - Decision Making ## Top TruValidate Alternatives - [Riskified](https://www.g2.com/products/riskified/reviews) - 4.4/5.0 (210 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) - 4.6/5.0 (331 reviews) - [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) - 4.6/5.0 (596 reviews)