The most helpful part about Tie have been the Purchase Predicted audience segments. It has allowed us to reach a whole new group of people with our emails that we weren't able to before Tie! The Tie pluggin has also allowed our emails to stay out of the "promotions" section of the email inbox with our advertisements. Review collected by and hosted on G2.com.

There's not much to dislike about Tie. Just like any other purchase predictor score tool, you need to make sure you are always optimizing your audience segments even when the predictor is making the process easier. Thankfully, the Tie representative that has been guiding us through the process has done a great job with recommendations. Review collected by and hosted on G2.com.

Tie has been incredibly helpful for growing our list and increasing revenue. We’re reaching more people, and we’re also able to identify which visitors have the highest intent. Review collected by and hosted on G2.com.

Tie could impact deliverability, but with promo tab protection and propensity scores, we can focus our sends on our highest-intent subscribers without sacrificing revenue while stabilizing our deliverability. Review collected by and hosted on G2.com.

I’ve really appreciated how proactive they’ve been overall. We’re still early in the performance phase, but it looks like we’re on track to hit their benchmarks. I also like that they can integrate with most of our stack, and their platform feels very intuitive to use. It did take some time to fully understand their KPIs and the finer intricacies, but we’re in a good place right now. Review collected by and hosted on G2.com.

There was a period where performance dipped/stalled due to some internal conflict. Glad the team was able to jump on it and move forward. Review collected by and hosted on G2.com.

The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understand the value of the platform, and that we're able to effectively communicate that value to our leadership team. She is invested in our success as a business, and making sure our needs with the platform are met. Review collected by and hosted on G2.com.

Our primary use case for Tie is visitor identification, and it can be difficult to assess incremental value on the end of our email platform. Tie provides results that help to narrow that down, but even the most conservative attribution model is still slightly more generous than we'd prefer. Review collected by and hosted on G2.com.

The support team at Tie is the best part. Our rep spends time analyzing components of our strategy that we don't have time to look at or think about ourselves. Without Tie, all of those improvements, tests and strategies would not be a part of our brand at all Review collected by and hosted on G2.com.

There isn't any express dislike about Tie. I sometimes feel like the size of our business doesn't necessitate the level of granular detail and testing that Tie does, but doing something typically reserved for larger businesses isn't necessarily a drawback. Without Tie, I wouldn't think that any of it is really that important, but having Tie there allocates time and attention to it for the improvement of the brand, so as we grow we don't have to catch up to that stage Review collected by and hosted on G2.com.

I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and targets them effectively. The promo tab protection tool is also great, as it helps us land in more primary inboxes, which drives higher click and conversion rates for our campaigns. In A/B tests, this tool contributes to higher revenue compared to campaigns without it. Additionally, I appreciate the proactive and responsive team that's always there to answer questions and guide new strategies. The initial setup was very easy, and overall, I find Tie's integration with Klaviyo useful for our needs. Review collected by and hosted on G2.com.

We'd love more insight into exactly how the promo tab protection tool lands campaigns in primary inboxes. Review collected by and hosted on G2.com.

I use Tie for increasing revenue by recognizing anonymous website visitors. It's able to recognize the majority of our website's anonymous visitors and helps us reach them through email flows. I find it super helpful to work with Ellyson, one of their customer success managers, on a monthly basis to review how things are going and to talk about improvements. She really understands how the email marketing platform works and also how Tie works. She suggested a new product from Tie that helps improve our email deliverability, so we've been testing that out as well. The initial setup of Tie was very easy. Review collected by and hosted on G2.com.

We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since they never subscribed to our email list. Review collected by and hosted on G2.com.

I really appreciate our account rep who is great at helping with integrations and optimizations in the Tie platform and in our ESP. Moreover, Tie is always releasing products that assist with deliverability optimization. I love how easy and fast the initial setup was, especially because Tie provided all necessary documentation that a business user could handle without needing any dev work. The analytics dashboards are extremely digestible, allowing business users of all technical abilities to leverage the tool effectively. It’s fantastic to have a quick reference for sales attribution and other KPIs, thanks to Tie's dashboard. Additionally, Tie integrates seamlessly with Klaviyo. Review collected by and hosted on G2.com.

There is nothing I dislike Review collected by and hosted on G2.com.

I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a flow, allowing me to retarget them. I see a monthly revenue increase from these users. I also like that Tie syncs seamlessly into our Klaviyo account, and the initial setup was super easy, taking just a few hours. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

Tie helps us identify anonymous website visitors and turn them into actionable audiences, which has significantly improved our retargeting and overall campaign ROI. The platform is easy to implement, delivers measurable revenue impact, and the Tie team is extremely responsive and supportive. While results can vary with traffic volume, the performance gains and strategic value far outweigh any minor learning curve. Highly recommend for teams focused on growth. Review collected by and hosted on G2.com.

Initially we were seeing our email delivery score drop by several points. But we got it solved by working with client support to tweak the settings. Review collected by and hosted on G2.com.