Spotlight Customer Engagement (Formerly Captivate Collective) Pricing Overview

Customer Lifecycle Campaigns by Captivate Collective is a service designed to engage, nurture, and activate customers at every stage of their journey—from onboarding to renewal to advocacy. Instead of just running generic campaigns, this offering focuses on strategically designing lifecycle touches that move customers toward higher value and deeper loyalty. The aim is to help organizations deliver tailored messaging and campaign flows aligned with real lifecycle stages, rather than treating all customers the same.

Lifecycle Mapping & Strategy
Campaign Ideation & Design
Audience Segmentation & Triggering
Multi-Channel Execution Guidance
Measurement & Optimization Framework
Vendor- & Platform-Agnostic Approach
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Focused recommendations to quickly optimize your program performance and impact. Confirm your approach and surface areas of opportunity within your advocacy program. The experts at Captivate will deliver a set of detailed, actionable recommendations based on customer best practices and innovative trends.

Discover: Unbiased investigation of program performance
Review: Fresh eyes on your program experience
Recommend: Recommendations from practice experts
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Captivate Advocacy Foundations helps organizations design and launch customer advocacy programs with a strategic, vendor‑agnostic approach. Rather than relying on software to dictate your strategy, this program focuses on building a strong foundation: understanding your customers, aligning your team, and creating a clear, actionable plan that turns happy customers into engaged advocates.

Customer Research
Team Workshop
Program Development
Vendor-Agnostic Approach
Performance & ROI Drive
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Maximize the impact of your customer advocacy initiatives with Program Management from Captivate Collective. By handling day-to-day operations, advocate engagement, and cross-team alignment, we free your internal team to focus on strategic priorities. With governance, reporting, and continuous optimization built in, your advocacy programs run smoothly, scale efficiently, and consistently drive measurable business outcomes—turning satisfied customers into loyal, high-value advocates.

Ongoing Program Operation & Administration
Governance & Process Optimization
Advocate Recruitment & Engagement Management
Cross‑Functional Alignment & Stakeholder Collaboration
Metrics, Reporting & Continuous Improvement
Technology & Tool Stack Oversight
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Keep your customer advocacy program running seamlessly—even when key team members step away. Captivate’s Parental Leave Package provides expert coverage, hands-on program management, and continuity planning, ensuring your initiatives stay on track, stakeholders stay aligned, and business outcomes continue to grow without interruption.

Program Coverage & Expert Resourcing
Transition Planning & Handover Support
Ongoing Advocacy Administration & Execution
Stakeholder Alignment & Communication
Performance Monitoring & Continuity Assurance
Vendor / Platform Management & Oversight
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