Spegla Reviews & Product Details

Spegla measures whether AI assistants recommend your brand when buyers ask them for a product like yours. Buyers increasingly research inside ChatGPT, Claude, Gemini and Perplexity rather than a search results page, and a brand can be invisible there while still ranking well on Google. Spegla makes that visible. You give it a brand name and a buying category, and it generates ten buying questions a real customer would ask in that category. Your brand name never appears in any of the questions, so a mention only counts if the assistant brings you up on its own. Every question is sent to all four assistants through their official APIs, which is forty answers per run, collected the same way each time so two runs are comparable. Each run returns a visibility score from 0 to 100 averaged across the four assistants, combining how often you are named with how early you appear. Alongside it you get your mention rate, the competing brands the assistants recommended in your place counted across all forty answers, the sources each assistant cited, and the full text of every answer so you can read what was actually said about you. Spegla runs in 15 European languages, and the questions are written in the market language rather than translated from English, because an assistant answers a German buying question differently from its English equivalent. Pricing is transparent. The free plan tracks one brand monthly, keeps three runs of history and names three competitors, with one manual check a day, and it stays free rather than expiring as a trial. Starter is 29 EUR a month for three brands, weekly tracking, 52 runs of history, ten competitors and ten checks a day. Pro is 79 EUR a month for ten brands, weekly tracking and 260 runs of history. Paid plans are billed monthly and can be cancelled at any time from the account page. Spegla is built and operated in the EU by Laddro Digital UG.