SoAmpli is an easy to use and intuitive platform that allows the Marketing Function to amplify your brand messaging and content on social media through employee advocacy.
The platform is easy to scale, both in channels and users, whilst you don't need to be digtially savvy to use, content in your own TOV and schedule content.
The platform integrates directly to social media accounts such as LinkedIn, allowing you to schedule and plan your content regularly. As a Group of ten businesses, the marketing function manage several LinkedIn channels publicizing content to drive brand awareness and generate leads, all through SoAmpli. We also discover LinkedIn channels, importing content to give our 30 + users access to a suite of material filtered by tagging.
The platform has been a huge success to a number of employees whether digital dinosaurs or tech savvy nerds. Colleagues from Sales, C-Suite, Engineering and Operations log on periodically to:
- Review approved content by Channel / Technology
- Add their own tone of voice to content
- Schedule the content to be published on LinkedIn for weeks in advance
We have had positive feedback from users, suppliers and customers who have seen an increase in visibility of our brands on LinkedIn through SoAmpli usage.
The stats functionality also provides competition between users in the form of a league table, so if you want some internal competition, or just want to report on reach and engagement SoAmpli has the features and functionality.
On top of the above, the pricing of the package along with the ROI is value for money, it is a platform I have recommended several times to fellow marketing colleagues trying to drive reach and engagement on Social Media, whilst bringing your colleagues along with you! Review collected by and hosted on G2.com.
The minor downside is you are reliant on individuals scheduling their own content, plus the platform doesn't highlight when you need to reconnect your Social Media Account.
Additional features / functionality could be added to improve the performance of the product Review collected by and hosted on G2.com.