SMTP.com Features

Able to customize the unsubscribe templates, handler, and tracking.

Ability to define a custom domain from which emails are sent.

Able to send emails from multiple domains.

Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations.

Emails are consistently received and software performs reliably.

IP address quality analysis.

Sending domain quality analysis.

Email content analysis.

Determing email and domain compliance with policies such as DMARC.

Measuring of delivery latency/processing time.

Tracking which folder email appears in.

Tracking open rate across recipients.

Tracking time between delivery and open.

Notifications related to placement and opening.

Measuring overall campaign performance across recipients.

Measuring overall reputation related to specific sending domains.

Measuring overall reputation of brand based on all email activity.

Tracking recipient tagging of domains for blacklists and whitelists.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives