[ SMTP Reviews ](https://www.g2.com/products/smtp-com/reviews) [ SMTP Reviews ](https://www.g2.com/products/smtp-com/reviews) # SMTP.com Features ##### ## Administration (1) Custom Unsubscribe Able to customize the unsubscribe templates, handler, and tracking. Show More ##### ## Platform (8) Custom Tracking Domain Ability to define a custom domain from which emails are sent. Multiple Domains Able to send emails from multiple domains. Dedicated IP Ability to use a dedicated IP for deliverability. Documentation Availability and quality of documentation for API, code library, implementation, and set up. Sender Reputation Management Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. Tracking & Reporting Tracks emails sent and delivery rates and compiles them into standard reports. Enterprise Scalability Provides features and infrastructure to allow scaling for large organizations. Performance and Reliability Emails are consistently received and software performs reliably. Show More ##### ## Diagnosis (4) IP Address IP address quality analysis. Domains Sending domain quality analysis. Content Email content analysis. Policy Compliance Determing email and domain compliance with policies such as DMARC. Show More ##### ## Tracking (5) Processing Time Measuring of delivery latency/processing time. Placement Tracking which folder email appears in. Open Rate Tracking open rate across recipients. Time to Open Tracking time between delivery and open. Alerts Notifications related to placement and opening. Show More ##### ## Reporting (4) Campaign Performance Measuring overall campaign performance across recipients. Domain Reputation Measuring overall reputation related to specific sending domains. Brand Reputation Measuring overall reputation of brand based on all email activity. Blacklist and Whitelist Tracking recipient tagging of domains for blacklists and whitelists. Show More ##### ## Agentic AI - Email Deliverability (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5 (2,443) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Mailgun](https://images.g2crowd.com/uploads/product/hd_favicon/f511c5860e635121a64ecb678d9b3c90/mailgun.svg "Mailgun") Mailgun 4.2/5 (313) ](https://www.g2.com/products/mailgun/reviews) [ ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5 (12,667) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ View All Alternatives ](https://www.g2.com/products/smtp-com/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Email Segmentation](/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. [Dedicated IP](/glossary/dedicated-ip-definition) What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers. [Webhooks](/glossary/webhooks-definition) What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases. SMTP.com Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fbe3aaf854988beaf4843bf753d8296/mailgun%282%29.png "Product Avatar Image") Mailgun 4.2/5 (320) [ Compare Now ](https://www.g2.com/compare/mailgun-vs-smtp-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") Brevo Marketing Platform 4.5/5 (2,573) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-smtp-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3390b4cc3d92e87d570895f7358c003/amazon-simple-notification-service-sns.jpg "Product Avatar Image") Amazon Simple Notification... 4.3/5 (90) [ Compare Now ](https://www.g2.com/compare/amazon-simple-notification-service-sns-vs-smtp-com) ##### Categories on G2 [ Email Deliverability ](https://www.g2.com/categories/email-deliverability)[ Transactional Email ](https://www.g2.com/categories/transactional-email) ##### Explore More [ Where to find top sales intelligence solutions ](https://www.g2.com/discussions/where-to-find-top-sales-intelligence-solutions)[ User-friendly demo automation software for sales teams ](https://www.g2.com/discussions/what-s-the-most-user-friendly-demo-automation-software-for-sales-teams)[ Top-rated AI tools for creating training videos ](https://www.g2.com/discussions/what-are-the-top-rated-ai-tools-for-creating-training-videos-for-small-businesses) [ Which encryption software prevents accidental unencrypted data transmission and sensitive information leakage incidents? ](https://www.g2.com/discussions/which-encryption-software-prevents-accidental-unencrypted-data-transmission-and-sensitive-information-leakage-incidents)[ What is the most affordable video advertising software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-video-advertising-software-for-smbs)[ Best-rated software for managing virtual communities ](https://www.g2.com/discussions/what-s-the-best-rated-software-for-managing-virtual-communities) Show More [ Where to find top sales intelligence solutions ](https://www.g2.com/discussions/where-to-find-top-sales-intelligence-solutions)[ User-friendly demo automation software for sales teams ](https://www.g2.com/discussions/what-s-the-most-user-friendly-demo-automation-software-for-sales-teams)[ Top-rated AI tools for creating training videos ](https://www.g2.com/discussions/what-are-the-top-rated-ai-tools-for-creating-training-videos-for-small-businesses) [ Which encryption software prevents accidental unencrypted data transmission and sensitive information leakage incidents? ](https://www.g2.com/discussions/which-encryption-software-prevents-accidental-unencrypted-data-transmission-and-sensitive-information-leakage-incidents)[ What is the most affordable video advertising software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-video-advertising-software-for-smbs)[ Best-rated software for managing virtual communities ](https://www.g2.com/discussions/what-s-the-best-rated-software-for-managing-virtual-communities)