# Mailgun vs SMTP.com Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mailgun excels in user experience, with many praising its **seamless and intuitive interface**. Users appreciate the friendly integration mechanisms that facilitate email sending, making it a top choice for developers and businesses alike.
- **According to verified reviews** , SMTP.com provides solid email delivery capabilities, with users noting its ability to achieve **higher delivery rates** without falling into spam filters. The detailed reporting and dashboards are highlighted as particularly insightful for tracking performance.
- **Users say** that Mailgun's API is **thoroughly documented** and simple to integrate, which is a significant advantage for those needing flexibility in their email solutions. This has led to consistent reliability in sending transactional emails and system notifications.
- **Reviewers mention** that while SMTP.com is effective for small businesses, it faces challenges in areas like **ease of setup** and **admin management** , with some users reporting a less intuitive experience compared to Mailgun's streamlined processes.
- **G2 reviewers highlight** that Mailgun's support quality is notably higher, with users appreciating the **articulated integration support** and efficient APIs that enhance communication and email delivery, making it a preferred option for those who prioritize customer support.
- **According to recent feedback** , SMTP.com has a loyal user base that values its **excellent delivery rates** and API resources, but it struggles to keep pace with Mailgun's overall market presence and user satisfaction, as reflected in their respective G2 Scores.



| | Mailgun | SMTP.com | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.3 out of 5 | 
| **Total Reviews** | 321 | 42 | 
| **Largest Market Segment** | Small-Business (80.5% of reviews) | Small-Business (64.3% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | $25/month | 

---
## Top Pros & Cons

### Mailgun

Pros:
- Ease of Use (23 reviews)
- Reliability (18 reviews)

Cons:
- Expensive (11 reviews)
- Email Issues (8 reviews)

### SMTP.com

**Not enough data**

---
## Ratings Comparison
| Rating | Mailgun | SMTP.com | 
|---|---|---|
  | **Meets Requirements** | 8.8 (280 reviews) | 7.3 (37 reviews) | 
  | **Ease of Use** | 8.7 (283 reviews) | 7.3 (37 reviews) | 
  | **Ease of Setup** | 8.7 (197 reviews) | 6.7 (23 reviews) | 
  | **Ease of Admin** | 8.8 (184 reviews) | 6.9 (23 reviews) | 
  | **Quality of Support** | 8.1 (225 reviews) | 6.9 (37 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (172 reviews) | 6.2 (23 reviews) | 
  | **Product Direction (% positive)** | 7.4 (281 reviews) | 6.6 (38 reviews) | 

---
## Pricing

### Mailgun

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: Flexible plans built for email delivery. Try it out for free. Free plan includes 100 emails/day.

Key Features:
- 100 emails per day
- Ticket support
- RESTful email APIs and SMTP relay

[Browse all 4 editions](https://www.g2.com/products/mailgun/pricing)

#### Free Trial

Yes

### SMTP.com

#### Entry-Level Pricing

Plan: Essential

Price: $25 /month

Description: 50,000 emails

Key Features:
- Shared IP
- 24/7 Phone support

[Browse all 4 editions](https://www.g2.com/products/smtp-com/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | 8.4/10 | 255 |
| **SMTP.com** | 6.7/10 | 17 |

#### Administration

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Template Creation** | 7.2 (87 reviews) | Feature Not Available | 
| **Preset Template Availability** | 6.9 (81 reviews) | Feature Not Available | 
| **Custom Unsubscribe** | 8.1 (119 reviews) | 5.5 (10 reviews) | 
| **Email Segmentation** | 7.7 (113 reviews) | Feature Not Available | 
| **Detailed Server Logs** | 8.4 (213 reviews) | Feature Not Available | 
| **Notifications** | 8.2 (174 reviews) | Feature Not Available | 

#### Integrations

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Webhooks** | 8.7 (170 reviews) | Feature Not Available | 
| **Event Tracking API** | 8.7 (160 reviews) | Feature Not Available | 
| **Mail Send API** | 9.3 (215 reviews) | Feature Not Available | 
| **Spam Filter Testing** | 7.9 (123 reviews) | Feature Not Available | 

#### Platform

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Custom Tracking Domain** | 9.0 (170 reviews) | 7.1 (13 reviews) | 
| **Multiple Domains** | 8.8 (175 reviews) | 7.3 (13 reviews) | 
| **Dedicated IP** | 8.1 (100 reviews) | 7.3 (11 reviews) | 
| **Documentation** | 8.7 (217 reviews) | 6.2 (15 reviews) | 
| **Sender Reputation Management** | 8.2 (181 reviews) | 6.6 (15 reviews) | 
| **Tracking & Reporting** | 8.5 (219 reviews) | 6.8 (15 reviews) | 
| **Enterprise Scalability** | 8.5 (142 reviews) | 6.4 (14 reviews) | 
| **Performance and Reliability** | 8.9 (229 reviews) | 6.1 (16 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | 9.0/10 | 7 |
| **SMTP.com** | 7.7/10 | 21 |

#### Diagnosis

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **IP Address ** | 9.0 (5 reviews) | 7.8 (20 reviews) | 
| **Domains** | 9.2 (6 reviews) | 7.9 (21 reviews) | 
| **Content ** | Not enough data | 7.8 (20 reviews) | 
| **Policy Compliance** | 9.0 (5 reviews) | 7.5 (21 reviews) | 

#### Tracking

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Processing Time** | 8.9 (6 reviews) | 7.5 (21 reviews) | 
| **Placement ** | Not enough data | 8.0 (20 reviews) | 
| **Open Rate** | 9.3 (5 reviews) | 7.3 (21 reviews) | 
| **Time to Open** | Not enough data | 7.4 (20 reviews) | 
| **Alerts** | 8.7 (5 reviews) | 7.4 (21 reviews) | 

#### Reporting

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.8 (20 reviews) | 
| **Domain Reputation** | 8.7 (5 reviews) | 7.8 (20 reviews) | 
| **Brand Reputation** | Not enough data | 8.0 (20 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.4 (20 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **SMTP.com** | N/A | N/A |

#### Platform Basics

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | 6.1/10 | 6 |
| **SMTP.com** | N/A | N/A |

#### Generative AI

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **AI Text Generation** | 6.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 5.3 (6 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | Mailgun | SMTP.com | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)

**Unique to Mailgun (2):** [Email Verification Software](https://www.g2.com/categories/email-verification), [Email Testing Software](https://www.g2.com/categories/email-testing)



---
## Reviewer Demographics

### By Company Size

| Segment | Mailgun | SMTP.com | 
|---|---|---|
| **Small-Business** | 80.5% | 64.3% | 
| **Mid-Market** | 14.3% | 33.3% | 
| **Enterprise** | 5.2% | 2.4% | 

### By Industry

#### Mailgun

- **Information Technology and Services:** 18.3%
- **Computer Software:** 16.3%
- **Internet:** 12.1%
- **Marketing and Advertising:** 9.2%
- **Health, Wellness and Fitness:** 2.0%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Non-Profit Organization Management:** 1.6%
- **Entertainment:** 1.6%
- **Financial Services:** 1.6%
- **Other:** 33.3%

#### SMTP.com

- **Marketing and Advertising:** 23.8%
- **Information Technology and Services:** 16.7%
- **Financial Services:** 14.3%
- **Non-Profit Organization Management:** 4.8%
- **Computer Software:** 4.8%
- **Accounting:** 2.4%
- **Airlines/Aviation:** 2.4%
- **Apparel & Fashion:** 2.4%
- **Design:** 2.4%
- **Education Management:** 2.4%
- **Other:** 23.8%

---
## Alternatives

### Alternatives to Mailgun

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews) — 4.4/5 stars (732 reviews)
- [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) — 4.0/5 stars (368 reviews)
- [SparkPost](https://www.g2.com/products/sparkpost/reviews) — 4.0/5 stars (73 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [SMTP2GO](https://www.g2.com/products/smtp2go/reviews) — 4.7/5 stars (226 reviews)
- [Elastic Email](https://www.g2.com/products/elastic-email/reviews) — 4.4/5 stars (212 reviews)
- [Amazon Simple Email Service (Amazon SES)](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/reviews) — 4.3/5 stars (203 reviews)

### Alternatives to SMTP.com

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews)
- [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews) — 4.4/5 stars (732 reviews)
- [SMTP2GO](https://www.g2.com/products/smtp2go/reviews) — 4.7/5 stars (226 reviews)
- [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) — 4.0/5 stars (368 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7399 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1125 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1188 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1209 reviews)

---
## Top Discussions

### Mailgun

- Title: [What is Mailgun used for?](https://www.g2.com/discussions/mailgun-what-is-mailgun-used-for) — 2 comments
  > **Top comment:** "Transactional Emails."
- Title: [How much does mailgun cost?](https://www.g2.com/discussions/how-much-does-mailgun-cost) — 1 comment *(includes official response)*
  > **Top comment:** "Please visit our pricing page for detailed information. 
https://www.mailgun.com/pricing/"
- Title: [What is mailgun used for?](https://www.g2.com/discussions/what-is-mailgun-used-for) — 1 comment
  > **Top comment:** "Bulk email"
- Title: [Mailgun](https://www.g2.com/discussions/8176-mailgun) — 1 comment, 1 upvote
  > **Top comment:** "If you want to reduce the bounce rate, you need to verify the accounts in your distribution list.

If you want to know about those bounces, use the API."
- Title: [How is Mailgun priced?](https://www.g2.com/discussions/4932-pricing) — 1 comment, 1 upvote
  > **Top comment:** "They have pay as you go and fixed pricing here: https://www.mailgun.com/pricing/"

### SMTP.com

- Title: [Contracts for simple plans?](https://www.g2.com/discussions/contracts-for-simple-plans) — 1 comment, 1 upvote
  > **Top comment:** "No, my understanding is you can pay monthly without any long-term contract obligations. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mailgun-vs-smtp-com)