
2 features that we use rather frequently are - a.) keyword research tool, and b.) competitor analysis. Finding relevant keywords is straightforward. It offers insights into search volumes, competition, and trends. You can drilldown to low-competition keywords that can significantly boost search rankings. The competitor analysis feature is gold. You can quickly research and learn from your competitors strategies. Find valuable insights about comp traffic (organic / paid), their keywords, ad spends etc. Review collected by and hosted on G2.com.
It is a nice user-friendly system. There could be a bit of a learning curve, especially if you're new to SEO. Review collected by and hosted on G2.com.