Sansan Reviews & Product Details

Sansan is a cloud-based/business card-based contact management/CRM system for companies and teams. It has 6,000+ corporate customers worldwide. Sansan Inc. dominates its market in Japan, and is available in an entirely English system. Users increase productivity and efficiency, more effectively follow up on leads, and companies change how they work, all benefitting the bottom line. Sansan is centered on business cards, which are a rich source of first-party data, with superb accuracy. With this in mind, we use a proprietary combination of OCR and highly secure human transcription, in harmony with machine learning, to deliver 99.9% accurate digitization. And it's not just English and Japanese – Sansan's intelligent data recognition can read and digitize most of the world's major languages. This business card data serves as the core of a proprietary and shareable database of all contacts that a company acquires. The database grows into a priceless company asset, accessible via web and mobile apps. When used across departments and branches, human networks/connections can be visualized, and authorized users can uncover leads they didn't even know existed within the company. The process from business card to actionable data is simple and seamless: 1. Scan business cards with the Sansan Scanner Set or mobile app. Wait a short while for our system to accurately acquire and confirm the data. 2. Data from scanned cards goes into a database accessible at a level of administration you control. 3. Authorized users can quickly follow up on new leads, manage contacts, track communications and sales progress, and seek out and share opportunities. This cooperation is simply impossible when people keep acquired business cards to themselves (and often lose them). We also have inbuilt integration with Salesforce and through Zapier, and our Open API enables seamless integration with multiple other tools.

Seller

Sansan

Discussions

Sansan Community

Languages Supported

English, Japanese

Overview by

Hideki Hamada

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User Insights

Average based on 17 real user reviews.

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Sansan Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sansan, and what problem is it built to solve?

Sansan is a cloud-based contact management solution that turns business card information into digital records organized in a cloud database. It helps businesses share contact information among employees and manage their professional relationships.

What languages does Sansan support?

Sansan supports 2 languages: English and Japanese.

What company sizes and industries is Sansan the best fit for?

Sansan is represented across small businesses, mid-market companies, and enterprises, with investment management among the recurring industries.

Small business: 50 or fewer employees
Mid-market: 51–1,000 employees
Enterprise: more than 1,000 employees
Industries: investment management, Internet, and information technology and services

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UV

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

9/30/2019

"Sansan is a must have for us!"

5/5

What do you like best about Sansan?

Manage and share contacts with colleagues. Simple and clean UI/UX. A must have for us. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Categorizing contacts (which is probably possible if I dig in but not intuitive) Review collected by and hosted on G2.com.

Recommendations to others considering Sansan:

A great tool to have if you are meeting a lot of people regularly and needs to manage their contacts. Review collected by and hosted on G2.com.

What problems is Sansan solving and how is that benefiting you?

Manage business contacts, no need to keep paper business cards, ability to quickly sort thru past contacts. Review collected by and hosted on G2.com.

UI

Verified User in Internet

Mid-Market (51-1000 emp.)

9/27/2019

"Great SaaS to organize company's name cards"

5/5

What do you like best about Sansan?

Easy to use CRM that is built on name cards. You can just scan your name cards and get all the name cards (not just you but all company members) organized in the system. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

You need to pay based on volume, it is difficult to quit using even if it gets expensive. Review collected by and hosted on G2.com.

UC

Verified User in Civic & Social Organization

Small-Business (50 or fewer emp.)

9/11/2019

"Great Tool to automate contact management for teams"

4/5

What do you like best about Sansan?

The card scanner and tagging interface - easy to use and allows for consistency of tags within teams. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Hasn't fully solve all the naming permutations, eg full name :Jason John Lee Ah Low - might not be able to accurately determine which is first name, last name. Then again most card scanners have the same issue. Review collected by and hosted on G2.com.

UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

10/22/2019

"Convenient tool to manage your contact info and share among colleagues"

5/5

What do you like best about Sansan?

- easy to add new contact and look up

- easy to share colleagues' contact within organization

- ability to receive updated contact info from others (less possibility to make mistake on title!) Review collected by and hosted on G2.com.

What do you dislike about Sansan?

- limited notable disadvantage when I use on a daily basis, but unclear on difference vs other similar tools Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

10/18/2019

"Best Business Contact Management Tool"

4.5/5

What do you like best about Sansan?

I can instantly find contact details from my personal history as well as company's contact archives. The contact info is automatically updated and also related news are sent via email. Scanning is very fast. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Need to scan the business cards. (But not so much burden actually) Review collected by and hosted on G2.com.

UG

Verified User in Government Relations

Small-Business (50 or fewer emp.)

9/16/2019

"good digitization platform for name cards"

4/5

What do you like best about Sansan?

Accurate data input and mobile app is very convenient Review collected by and hosted on G2.com.

What do you dislike about Sansan?

app layout changed to be less user friendly, used to be better Review collected by and hosted on G2.com.

CC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/14/2018

"Great business card management system but not good SFA nor MA"

3.5/5

What do you like best about Sansan?

- Correct and quick business card entry.

- Automatic relation with coworker's business card.

- Automatic news delivery for my business card. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

- Not enough SFA and MA function. That's why Sansan is not fully utilized even if it has great business card management function. Review collected by and hosted on G2.com.

Recommendations to others considering Sansan:

If you look for SFA solution, Sansan is not the option. But if you look for business card management solution, Sansan does fit. Review collected by and hosted on G2.com.

What problems is Sansan solving and how is that benefiting you?

Business card and relationship management with customer.

Sansan can tell coworker's appointment with my customer and customer's title change is notified automatically and Review collected by and hosted on G2.com.