Sansan Reviews & Product Details

Sansan is a cloud-based/business card-based contact management/CRM system for companies and teams. It has 6,000+ corporate customers worldwide. Sansan Inc. dominates its market in Japan, and is available in an entirely English system. Users increase productivity and efficiency, more effectively follow up on leads, and companies change how they work, all benefitting the bottom line. Sansan is centered on business cards, which are a rich source of first-party data, with superb accuracy. With this in mind, we use a proprietary combination of OCR and highly secure human transcription, in harmony with machine learning, to deliver 99.9% accurate digitization. And it's not just English and Japanese – Sansan's intelligent data recognition can read and digitize most of the world's major languages. This business card data serves as the core of a proprietary and shareable database of all contacts that a company acquires. The database grows into a priceless company asset, accessible via web and mobile apps. When used across departments and branches, human networks/connections can be visualized, and authorized users can uncover leads they didn't even know existed within the company. The process from business card to actionable data is simple and seamless: 1. Scan business cards with the Sansan Scanner Set or mobile app. Wait a short while for our system to accurately acquire and confirm the data. 2. Data from scanned cards goes into a database accessible at a level of administration you control. 3. Authorized users can quickly follow up on new leads, manage contacts, track communications and sales progress, and seek out and share opportunities. This cooperation is simply impossible when people keep acquired business cards to themselves (and often lose them). We also have inbuilt integration with Salesforce and through Zapier, and our Open API enables seamless integration with multiple other tools.

Seller

Sansan

Discussions

Sansan Community

Languages Supported

English, Japanese

Overview by

Hideki Hamada

Top-Rated Alternatives

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User Insights

Average based on 17 real user reviews.

Sansan Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sansan, and what problem is it built to solve?

Sansan is a cloud-based contact management solution that turns business card information into digital records organized in a cloud database. It helps businesses share contact information among employees and manage their professional relationships.

What languages does Sansan support?

Sansan supports 2 languages: English and Japanese.

What company sizes and industries is Sansan the best fit for?

Sansan is represented across small businesses, mid-market companies, and enterprises, with investment management among the recurring industries.

Small business: 50 or fewer employees
Mid-market: 51–1,000 employees
Enterprise: more than 1,000 employees
Industries: investment management, Internet, and information technology and services

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Yuta O.

Mid-Market (51-1000 emp.)

5/18/2023

"Easy to find the past connection per company."

4/5

What do you like best about Sansan?

Easy to scan the business card, and can find the personal information of prospective customer. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

There is no point that I dislike this product from the aspect of function, but the price is quite expensive. Review collected by and hosted on G2.com.

Cesar B.

Office Manager

Small-Business (50 or fewer emp.)

9/8/2021

"Centralized data in the cloud"

4/5

What do you like best about Sansan?

Connection of system and cloud data, get response in other PC connected to the system and download information, I do not lose data and digitize complete information of users with specific data in the cloud. Selection of categories and search immediately. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

System limitation with clients documentation scan type for database. Review collected by and hosted on G2.com.

Recommendations to others considering Sansan:

Manage and sort customer list in central database and cloud. Review collected by and hosted on G2.com.

What problems is Sansan solving and how is that benefiting you?

Manage all information by registered user category, call groups and selection. Update information in the cloud and different connected users respond to new requests. Review collected by and hosted on G2.com.

Hisayuki K.

Manager, Strategic planning department, Nutrition and Agriculture Business Unit

Enterprise (> 1000 emp.)

10/9/2019

"Very accurate and user friendly tool to digitalize name card"

4.5/5

What do you like best about Sansan?

It is quite easy to build complete and accurate digital contact database. I have tried to use several name card digitalization tools in the past and this is the most convenient one in terms of accuracy and user interface. It is also possible to access to database of my colleagues in the same organization. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Sometimes I hesitate to digitalize business cards of my private network because it is corporate contract and everyone in the organization can access to the data. Review collected by and hosted on G2.com.

What problems is Sansan solving and how is that benefiting you?

It enables me to reduce a lot of time to search person who I met in the past. It is also easy to make a phone call or e-mails directly from Sansan app. Regularly I receive information about which clients in the database are promoted or transferred to another division and obviously it contributes to upgrade my communication with clients. Review collected by and hosted on G2.com.

Tak N.

Director

Enterprise (> 1000 emp.)

10/10/2019

"Best business networking tool"

5/5

What do you like best about Sansan?

The user friendly interface to search right contact person outside the company in each industry. It is very helpful to find person by company's name and shows name of person, division, title, who at inside company can connect and even the timing first exchanged business card. First and only business intelligence product ever. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Though it is very easy to scan and upload, business cards are still needed to be scanned manually. Review collected by and hosted on G2.com.

Verified User in Investment Management

Small-Business (50 or fewer emp.)

10/19/2019

"My experience using Sansan in the private equity industry"

4/5

What do you like best about Sansan?

Sharing name-cards information among the team is MUST to win the business in my country. User interface on its website is generally good. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

No surprising function either offered or informed by Sansan - I am using it a mere name-card info storage function. A small UI I do not like is that when searching the name-card info on the top page, the default setting is "search within my cards," not "search with in the company's database." Review collected by and hosted on G2.com.

Recommendations to others considering Sansan:

N/A Review collected by and hosted on G2.com.

What problems is Sansan solving and how is that benefiting you?

Sharing the business contacts among the team "in a forced manner," so that nobody would be allowed to keep the contact to his/her own. This is helpful in an environment where the teamwork is required but people could have opposite incentives. Review collected by and hosted on G2.com.

Verified User in Internet

Enterprise (> 1000 emp.)

11/3/2019

"1/10 time for find contact info + x10 value"

5/5

What do you like best about Sansan?

Very quickly, I can find the necessary info even with vague clue. I had tremendous amount of un-managed info, contact info, meeting minutes, company info, contact history. Sansan is best tool to manage them into one place. Besides, I can have a access to same kind of info of my college. That function scale value up x 10! Review collected by and hosted on G2.com.

What do you dislike about Sansan?

When I move out from the company, those info will get worthless.. Review collected by and hosted on G2.com.

Verified User in Investment Management

Mid-Market (51-1000 emp.)

9/28/2019

"Best business card management tool"

5/5

What do you like best about Sansan?

Most like the easy interface. Registration of business card can either be done by dedicated scanner that Sansan provides (which is very speedy and fast), as well as auto detection camera in the Sansan app. Retrieving card data is also very easy. Business wise, very efficient to share and see other colleague's relationship info. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Not much disadvantages of using Sansan. Sometimes the camera auto detection does not work well if the business card is a complicated one. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/17/2019

"Great tool to manage B2B relationship / connection"

5/5

What do you like best about Sansan?

You can easily search:who've you met in the past from a specific company (which is always hard to memorize)

who in your company has connection to your target company, and what kind of position that connection is to Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Sometimes it takes time to digitalize the data you scanned. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

9/29/2019

"Great business card management tool."

4.5/5

What do you like best about Sansan?

Finding a business card is super easy and quick with Sansan.

Sansan integrates with my phone and it shows the caller name when I receive a call from a business contact.

No specific training required to operate with Sansan. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

Not that I can think of for now.

It is a little bit pricey. Review collected by and hosted on G2.com.

What problems is Sansan solving and how is that benefiting you?

I can always give the information (title, etc.) of a business contact to my boss, who doesn't manage business cards on his own.

There's no longer trouble physically manage and store business cards.

All the employees who receive and handle business cards enjoy benefits of Sansan. So overall efficiency of business card management has improved. Review collected by and hosted on G2.com.

Kota A.

Business Development Manager / Education, Healthcare and Technology industry

Enterprise (> 1000 emp.)

Originally submitted 10/13/2019

"Great tool to manage business cards and network"

4.5/5

What do you like best about Sansan?

App is very easy to navigate. I received at least 5 inquiries within the last three months from my colleague to introduce someone from my network. Review collected by and hosted on G2.com.

What do you dislike about Sansan?

You have to purchase a scanner for professional use and learn how to use it (though it is not difficult) Review collected by and hosted on G2.com.