Roonii Reviews & Provider Details

Roonii is a specialized B2B/SaaS paid media agency that delivers qualified pipeline—not just vanity metrics. We help ambitious SaaS companies turn advertising spend into predictable revenue by focusing on what actually matters: high-quality traffic that converts. We've partnered with leading B2B SaaS brands who trust us with their growth. Why? Because we connect your ad campaigns directly to your CRM, ensuring you're capturing decision makers who buy, not just browse.

Seller

Roonii

Discussions

Roonii Community

Languages Supported

English

Services Offered

SEM & PPC Management, LinkedIn Ad Management, Microsoft Ad Management, Conversion Tracking, Ad Banner Design

Locations Serviced

Australia, Austria, Belgium, Denmark, + 13 more

Overview by

Paul Rooney

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Roonii Media

Roonii Demo - Paul Rooney - Co-Founder Of Roonii

Specialising in Google, Meta & LinkedIn ads for +8 Years focusing on B2B/SaaS Initial ad management through working with startups, followed by established Irish, UK & and US agencies. Allowing me to manage more recognised accounts, including Nissan Ireland, Guinness Storehouse, Meet...

Roonii Demo - Roonii - Best-in-Class Paid Media Strategy & Management

No vanity metrics - Our campaigns are designed to optimise towards capturing qualified pipeline straight into your CRM. From day 1 we train the conversion algorithm to separate the great from the poor quality prospects.

Roonii Demo - Roonii - Compelling SaaS Ad Creatives

Designing ads that perfectly balance brand identity, demand generation, and customer acquisition, ensuring your target audience can't resist clicking.

Roonii Demo - Alan Rooney - Co-Founder Of Roonii

Certified Google Ads specialist with 10+ years experience helping B2B & SaaS businesses grow profitably. I Earned my stripes working for both early stage startups & large agencies in Dublin & London

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Ian D.

Digital Marketing Content Specialist

Small-Business (50 or fewer emp.)

2/20/2026

"Easy Ad Setup with Expert Guidance and Strong Results"

4.5/5

What do you like best about Roonii?

Easy working style, good communication, and it was great to have expertise to get things done that we had not tried before as we didn't know how to go about setting up ads technically. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

Nothing, we've seen good return since we turned on the ads. Review collected by and hosted on G2.com.

Recommendations to others considering Roonii:

If you are a business, especially an SME, and you want to try attract new customers with some ad spend, then I'd recommend partnering with Roonii. Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

We needed our google ads set up for our business, along with all the ad text, keyword research, integration with our website for tracking the ads, and advice on landing pages. Alan helped us with this and got it all set up with minimum fuss. We saw an immediate inbound the first week which converted a few days later and was a high value amount that gave us big ROI on our ad spend. Review collected by and hosted on G2.com.

Enrique G.

Head Of Operations

Small-Business (50 or fewer emp.)

11/14/2025

"Highly Skilled B2B PPC Experts Who Deliver Real Results"

5/5

What do you like best about Roonii?

How easy they are to work with while still being highly technical and data-driven. They understand complex B2B funnels and don’t rely on generic marketing talk, they go straight into metrics, intent, and performance. Their communication is clear, they act fast, and they always come prepared with insights backed by real data. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

There’s not much to dislike. They’re thorough and transparent, which ultimately makes the collaboration stronger. Review collected by and hosted on G2.com.

Recommendations to others considering Roonii:

If you’re a B2B company looking for a PPC agency that understands complex sales cycles and technical products, Roonii is a great choice. They’re not the kind of agency that just runs ads and sends reports, they actively think with you, challenge assumptions, and refine campaigns based on performance and intent data. Expect a hands-on, analytical partnership rather than a generic marketing service. Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

Roonii is helping us manage and optimize our PPC campaigns across Google, Meta, Reddit and LinkedIn. They are experts in B2B SaaS and translate technical value into effective ad strategy. They’ve brought structure, technical depth, and a clear analytical approach to our campaigns. The result is better cost control, improved targeting, and higher-quality leads that align with our business goals. Review collected by and hosted on G2.com.

Ari K.

Digital Marketing

10/28/2025

"Exceptional Onboarding and Google Ads Optimization"

5/5

What do you like best about Roonii?

I truly appreciate Roonii's experience in the B2B space, which aligns well with our operations and provides us a strategic advantage. Their deep understanding of the industry is essential for us as a B2B company with SaaS services. I find their onboarding process exceptional, as it comprehensively covers all aspects and angles, making us feel in capable hands. I am impressed by the way they conduct and optimize Google Ads campaigns, which are effectively yielding leads and boosting our business's engagement and awareness. The detailed reporting and continual support they provide are invaluable, keeping us informed and supported as we move forward. I value their excellent communication; the dedicated Slack channel and their responsiveness create a smooth and efficient working relationship. I'm pleased with their professionalism and enjoy working with them overall. Their level of service aligns perfectly with the fees, providing us with cost-effective solutions while maintaining quality. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

- Review collected by and hosted on G2.com.

Kate W.

Small-Business (50 or fewer emp.)

2/20/2026

"Expert Advice That Delivers"

5/5

What do you like best about Roonii?

Expert accurate advice. The team are easy to contact and always go the extra mile Review collected by and hosted on G2.com.

What do you dislike about Roonii?

To date we have had no issues with Roonii. Review collected by and hosted on G2.com.

David M.

VP of Marketing

Mid-Market (51-1000 emp.)

6/13/2025

"Excellent PPC Management for B2B SaaS - Highly Recommend"

5/5

What do you like best about Roonii?

What I like best about Roonii is their laser focus on driving actual pipeline, not just vanity metrics. Since we started working with them in February 2025, our cost per qualified lead has dropped and we had a the best quarter ever for pipeline build. They don't just optimize for clicks or impressions - they optimize for prospects who actually become paying customers. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

The only thing I'd change is having found them sooner. We spent many years with different agencies and in-house staff that that didn't understand SaaS metrics or produce good results, and Roonii's approach was exactly what we needed from day one. I wish we could go back and start with them earlier. Review collected by and hosted on G2.com.

Recommendations to others considering Roonii:

I'd absolutely recommend Roonii to any B2B SaaS company serious about getting real ROI from their PPC spend. They're particularly valuable if you've been frustrated with agencies that focus on vanity metrics instead of actual pipeline growth. Come prepared with your ideal customer profile and current conversion data - they'll use this to optimize from day one and deliver results faster. Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

Before working with Roonii, our digital ads were generating leads but few were converting into actual sales pipeline. We were spending significant budget on campaigns that looked good on paper but weren't moving the needle for our business.

Roonii solved this by:

Quality Lead Focus: They restructured our campaigns to target prospects who match our ideal customer profile

Conversion Tracking: Set up proper attribution so we could see which ads actually drive revenue

Landing Page Optimization: Helped us creat dedicated PPC landing pages that convert much better than our generic website pages

Pipeline Integration: Connected our campaigns directly to our CRM so we can track leads through to closed deals Review collected by and hosted on G2.com.

Cathy D.

Small-Business (50 or fewer emp.)

6/5/2025

"Great expertise in paid search"

5/5

What do you like best about Roonii?

Working with Rooni PPC has been a game-changer for our B2B marketing strategy. Their expertise in paid search and focus on capturing reliable, high-quality traffic has consistently delivered results that go beyond just clicks — they've helped us build a sales pipeline that drive our business outcomes. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

Paying for ads and having them managed can be relatively expensive. Review collected by and hosted on G2.com.

Recommendations to others considering Roonii:

What problems is Roonii solving and how is that benefiting you?

We struggled with capturing leads and conversions, but Rooni's paid advertising strategy made a significant difference. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

6/16/2025

"More Than a Vendor — A True Partner in Growth"

5/5

What do you like best about Roonii?

What I appreciated most was that they actually cared about making our business work, not just hitting some arbitrary metrics. They explained their thinking and kept us in the loop on what was happening. Finally felt like we had a partner instead of just another vendor. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

Not everything worked perfectly out of the gate, but they were quick to pivot and explain what was happening. Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

We'd worked with agencies before that didn't really get our business - they'd just take our budget and run with it without understanding what we actually needed. When we started with Roonii, they spent time learning about how our business actually worked, not just what we wanted to spend on marketing.

They dug into what we were doing and helped us see where we were wasting money and missing opportunities. Once we made those changes, our marketing started feeling way more effective. We were getting better results without just throwing more money at the problem. Review collected by and hosted on G2.com.

Suran Y.

Small-Business (50 or fewer emp.)

6/24/2025

"Great support"

5/5

What do you like best about Roonii?

Their honest and transparent guidance makes such a difference - if they think we'd get better results doing something differently, they tell us straight up. That kind of honest approach is exactly what we need. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

No complaints yet! We love working with them Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

What I love about working with Roonii is that they never stay in their lane, and I mean that in the best way. We hired them for one specific ads channel [Google ads], but they're always spotting opportunities across other marketing channels and pointing out things we should be testing elsewhere. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

10/31/2025

"Outstanding Support and Results with Clear Communication"

5/5

What do you like best about Roonii?

Clear communication, very supportive, effective results. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

Nothing - their communication is clear, and they are supportive with any issues that ma arise. Review collected by and hosted on G2.com.

Recommendations to others considering Roonii:

Good people who are clearly very experienced and well informed on all things related to digital ads. Highly recommend. Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

Managing our social media ads to gain new customers. Fantastic support in setting up and managing all aspects of the process. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

6/25/2025

"Extremely helpful and proactive"

5/5

What do you like best about Roonii?

They are proactive and often do sweeps and sanity checks on all ads instead of just set and leave like most agencies. There is constant feedback and updates. Review collected by and hosted on G2.com.

What do you dislike about Roonii?

Nothing to dislike about the team at Roonii. Review collected by and hosted on G2.com.

Recommendations to others considering Roonii:

Great team with a personalised approach, you wont get dumped with a junior person who is reading a script or will just put you on automations and tell you to add budget. Review collected by and hosted on G2.com.

What problems is Roonii solving and how is that benefiting you?

Roonii assist with PPC on Google Ads. They are open and honest which is always appreciated. Review collected by and hosted on G2.com.