Precisely PlaceIQ Features
Cartography (4)
Map Design
Ability to create a map from different perspectives and with varying geographic features.
Vector Mapping
Create a map made up of points and lines that may have additional information assigned to them.
Data Visualization
Ability to translate data and metrics into charts, graphs, and other ways to communication information.
Overlaying
Visualize different forms of data in one single image.
Analysis (4)
Predictive Analysis
Make informed decisions and predict patterns based on data.
Distance Analysis
Select a point on the map and display data within a certain radius.
Spatial Analysis
Use data to gather information about a specific location's geographic features.
Data Stream
Study data in live time to analyze any changes happening in the location.
Reporting (8)
Data Transformation
The ability to convert the format of source data to one required for the reporting system.
WYSIWYG Design
Easily design and refine dashboards and reports.
API Integrations
Integrating APIs that allow you to customize your tool as needed.
Visit Tracking
Track the location of each individual visitor to better understand behavior.
Visitor Retention
Monitor repeat visitors to understand motivations and influences.
Visitor Engagement
Record the actions of each visitor through integrations with POS systems, visitor counters, and other data sources.
Segmentation
Provide the ability to segment reports by a demographic information.
Dashboards
Allow users to easily build relevant and useful dashboards to digest data.
Administration (3)
Integration
Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources.
Performance and Reliability
Provide consistent performance and reliable data on each visitor.
User, Role, and Access Management
Allow administrators to provision access based on the individual user and their role.
Audience Data - Audience Data Providers (4)
Third-Party Data Access
Enables access to external audience data from multiple sources.
Audience Segmentation
Enables users to create audience segments based on demographic, behavioral, and intent data.
Audience Insights
Surfaces key audience attributes such as demographics, interests, and behaviors.
Custom Audience Creation
Allows users to build custom audience segments based on defined criteria.
Activation - Audience Data Providers (4)
Cross-Channel Targeting
Supports use of audience segments across channels such as display, CTV, and social.
DSP Integration
Enables activation of audience segments within demand-side platforms.
Data Enrichment
Enhances existing customer data with additional third-party attributes.
Audience Activation
Allows deployment of audience segments into campaigns for targeting.
AI Capabilities - Audience Data Providers (1)
Predictive Audience Modeling
Uses machine learning to predict user behavior and build audience segments.
