Precisely PlaceIQ Features
Cartography (5)
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Geographic Maps
Visualize locations on a map
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Vector Mapping
Create a map made up of points and lines that may have additional information assigned to them.
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Data Visualization
Ability to translate data and metrics into charts, graphs, and other ways to communication information.
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Overlaying
Visualize different forms of data in one single image.
Data Mapping
Track the management and flow of data throughout the organization
Analysis (7)
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Predictive Analytics
Predict future data based on historical data sets
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Distance Analysis
Select a point on the map and display data within a certain radius.
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Spatial Analysis
Use data to gather information about a specific location's geographic features.
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Data Stream
Study data in live time to analyze any changes happening in the location.
Demographic Data
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Trade Area Analysis
Reporting (9)
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Data Transformation
The ability to convert the format of source data to one required for the reporting system.
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WYSIWYG Design
Easily design and refine dashboards and reports.
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API Integrations
Integrating APIs that allow you to customize your tool as needed.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Visit Tracking
Track the location of each individual visitor to better understand behavior.
Visitor Retention
Monitor repeat visitors to understand motivations and influences.
Visitor Engagement
Record the actions of each visitor through integrations with POS systems, visitor counters, and other data sources.
Segmentation
Provide the ability to segment reports by a demographic information.
Dashboards
Allow users to easily build relevant and useful dashboards to digest data.
Administration (3)
Integration
Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources.
Performance and Reliability
Provide consistent performance and reliable data on each visitor.
User, Role, and Access Management
Allow administrators to provision access based on the individual user and their role.
Audience Data - Audience Data Providers (4)
Third-Party Data Access
Enables access to external audience data from multiple sources.
Audience Segmentation
Enables users to create audience segments based on demographic, behavioral, and intent data.
Audience Insights
Surfaces key audience attributes such as demographics, interests, and behaviors.
Custom Audience Creation
Allows users to build custom audience segments based on defined criteria.
Activation - Audience Data Providers (4)
Cross-Channel Targeting
Supports use of audience segments across channels such as display, CTV, and social.
DSP Integration
Enables activation of audience segments within demand-side platforms.
Data Enrichment
Enhances existing customer data with additional third-party attributes.
Audience Activation
Allows deployment of audience segments into campaigns for targeting.
AI Capabilities - Audience Data Providers (1)
Predictive Audience Modeling
Uses machine learning to predict user behavior and build audience segments.
Additional Functionality (34)
Customizable Reports
Alter the layout and content of reports
Geotargeting
Geographic location of visitors determines behavior of the software
Ad hoc Reporting
Generate one-off reports that meet information requirements
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Real-Time Analytics
Analyze and gain insights into data in real-time
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Tracking
Track and document all activities across devices, networks, and other systems
Geocoding
Converting human-readable addresses into geographic coordinates
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Behavioral Analytics
Track and analyse user behavior within a system or network
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Data Import/Export
Import and export data to and from software applications
Multi-Location
Manage and support multiple locations
Database Support
Supports common databases such as MySQL and Oracle
2D/3D Designing
Designs generated in either 2D or 3D format
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Geofencing
Virtual perimeter for a real-world geographic area
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Single Sign On
Allow users to access multiple services after entering their login credentials once
CAD Tools
Computer aided design to create precision drawings or technical illustrations
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Location Tracking
Identify the physical location of an individual, asset, device, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Mobile Access
Access software remotely via mobile devices
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Route Optimization
Finding the most optimal routes for drivers based on various factors and constraints