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Perfion PIM Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Perfion PIM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Perfion PIM, and what problem is it built to solve?

Perfion PIM is used to bring product information together in a central source, so teams can maintain consistent data and share it across the systems and channels that use it. It helps reduce scattered information and duplicated manual updates.

What languages does Perfion PIM support?

Perfion PIM supports 71 languages, including English, French, German, Spanish, and Chinese (Simplified), and others.

What company sizes and industries is Perfion PIM the best fit for?

Perfion PIM appears to suit small businesses and mid-market teams, with manufacturing and wholesale among the industries most represented. The clearest clusters are:
  • Company size: Small businesses and mid-market organizations.
  • Industry: Manufacturing and wholesale.

What customer support options does Perfion PIM provide, and how do users find the overall support experience?

Support combines direct help through email, phone, and chat with self-service knowledge-base and community resources. The support experience is described as helpful and knowledgeable, with positive mentions of the team’s assistance and support when troubleshooting.

Perfion PIM Reviews (40)

Reviews

Perfion PIM Reviews (40)

4.6
40 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Verified User in Automotive
UA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Centralized Product Data with Easy Integrations"
4.5/5
What do you like best about Perfion PIM?

It integrates easily with other software, and I like that product data can be managed centrally and then translated directly to different webshops. This saves a lot of manual work and makes it much easier to keep the data consistent across all channels. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

When you first start using the system, you really need some guidance or documentation to understand how everything works. Because of that, it can sometimes be difficult to let a colleague quickly pick something up without already knowing the system Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

It's great to hear that Perfion PIM is helping you manage and distribute product data effectively across different channels. We appreciate your feedback about the need for clearer guidance for new users, and we are actively working on improving our documentation and onboarding process to address this concern.

MK
Max K.
Mid-Market (51-1000 emp.)
"Endless Capabilities, but a Technical Learning Curve for End Users"
3.5/5
What do you like best about Perfion PIM?

Very powerful system with endless capabilities Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

Because it is so technical, end users can get a bit lost when trying to use it Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

We appreciate your feedback. Perfion is designed to bring product information together and share it across your organization, so we’re pleased it’s helping with that. We also hear your point about end users getting lost in the technical details and will keep it in mind.

LK
Lisbeth K.
Master Data Manager
Mid-Market (51-1000 emp.)
"Powerful, User-Friendly PIM with Seamless Microsoft Dynamics 365 Integration"
5/5
What do you like best about Perfion PIM?

Perfion PIM is a powerful and well designed Product Information Management system that stands out for its deep, real time integration with our Microsoft Dynamics 365 Finance & Operations (D365FO). The direct integration makes it easy to create products in Perfion and transfer them seamlessly to the ERP system, eliminating double data entry and improving process efficiency. At the same time, PIM data—such as descriptions, specifications, images, and other product content—can be displayed directly on products in ERP, thanks to Perfion’s 100% integration with Dynamics 365, where both PIM and transactional ERP data work together in one unified flow.

One of Perfion’s greatest strengths is its ability to combine data from multiple sources. This enables import of data from various systems or generate reports, data sheets, and price lists that always use real time, fully updated product information from both Perfion and Dynamics 365. This minimizes errors and ensures that all published material is accurate and consistent.

Perfion also excels in usability. Its browser based interface is intuitive and easy to work with, even when handling complex product structures. This makes it accessible for product managers, marketing teams, sales and other business users without requiring technical expertise.

For companies working across many digital channels, Perfion offers standard connectors for syndication to well known e commerce platforms. These connectors simplify the process of distributing product information across webshops, marketplaces, and online portals, and they are easy to configure and maintain—providing a more efficient alternative to custom built integrations.

Perfion’s integrated configuration module further enhances efficiency. It allows fast setup of data models, workflows, and publication processes, while built in AI capabilities support automated generation of product texts and data enrichment—reducing manual workloads and improving content quality.

A particularly valuable advantage is that Perfion empowers administrators without requiring programming skills. After basic administrator training, users can easily create dashboards to visualize data quality, workflow status, and overall system health. This makes it possible for superusers and data owners to optimize the system continuously without relying on IT specialists, increasing agility and lowering operational overhead. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

It can be difficult to identify any real downsides, but the web version still lacks a few features that are available in the Windows client. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

We're thrilled to hear that Perfion PIM's deep integration with Microsoft Dynamics 365 has provided such valuable benefits for your business, from simplifying product creation to delivering customized product data to customers. Your input on the web version is duly noted, and we will strive to address any feature gaps in future updates.

KF
Kasper F.
Business Development Director
Mid-Market (51-1000 emp.)
"Flexible, Integration‑Friendly PIM with Intuitive UI and Unique Print Publishing"
5/5
What do you like best about Perfion PIM?

What we appreciate most about Perfion PIM is its flexibility and ease of adoption. The data model can handle both simple and highly complex product structures without becoming rigid. Perfion is also extremely integration‑friendly, which makes it a strong fit for the end‑to‑end solutions we deliver at PicoPublish — especially when connecting ERP, e‑commerce, DAM, and print workflows.

In real projects, we consistently see that teams pick it up quickly thanks to its intuitive UI and clean, structured workflows. Perfion’s built‑in print publishing capabilities also give it a unique edge compared to many other PIM platforms.

Furthermore many clients praise the strong in-app view panels for Microsoft Dynamics 365 which is unique to Perfion compared to other platforms.

As a Gold partner to Perfion/Boyum we also experience solid support when needed which secures a lean process when trouble shooting. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

There are very few downsides. If anything, Perfion’s flexibility means that poorly designed data structures can become messy if not implemented thoughtfully — but with the right setup and guidance, this is easy to avoid. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

Thank you for sharing your feedback on Perfion PIM. We're glad to hear that the platform's flexibility, integration-friendliness, and intuitive UI have made a positive impact on your projects. We appreciate your recognition of Perfion's unique print publishing capabilities and the strong support provided as a Gold partner. We're committed to continuously enhancing the platform to meet your needs.

DB
Daniela B.
Head of Digital Strategy
Small-Business (50 or fewer emp.)
"Rapid integration, high configurability, greater efficiency for product data"
5/5
What do you like best about Perfion PIM?

Perfion PIM stands out for its seamless integration with Microsoft D365 and SAP Business One. Its out-of-the-box connectors, combined with a flexible REST API, make it easy to synchronise product data smoothly across systems. As a result, integration effort is reduced, product onboarding (time-to-market) is accelerated, and data stays consistent and up to date across all touchpoints. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

Perfion impresses with a broad range of functions right out of the box. At the same time, the solution’s mature architecture is noticeable, which can make it feel less modern than platforms developed consistently with a cloud-first approach. That said, modernisations such as improved caching are currently being developed. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

It's great to hear that Perfion PIM is helping you establish a single source of truth for product data and improve efficiency in data maintenance and multichannel publishing. We aim to provide a comprehensive solution for managing product information and related content to benefit businesses like yours.

PF
Paolo F.
COO
Small-Business (50 or fewer emp.)
"Perfion PIM + SAP Business One: Seamless Integration and a Single Source of Truth"
5/5
What do you like best about Perfion PIM?

What I like best about Perfion PIM is its seamless integration with SAP Business One, which allows product data to flow smoothly between systems without duplication or manual intervention. Having a single, centralized source of truth for all product information significantly improves data accuracy and consistency across the organization.

I also appreciate the flexibility of the data model, which makes it easy to manage complex product structures, variants, and multilingual content. The system is highly configurable and adapts well to specific business requirements without being overly complicated.

Overall, Perfion PIM stands out for streamlining product data management, enhancing collaboration between departments, and supporting faster, more reliable product launches across multiple sales channels. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

While Perfion PIM is a very robust and comprehensive solution, some users may find that its wide range of features can feel overwhelming at the beginning. The platform offers many advanced capabilities, which means it can take a bit of time to fully explore and leverage all its potential. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

Thank you for sharing your feedback on the flexibility of Perfion PIM's data model and its ability to adapt to specific business requirements. We understand the initial learning curve with advanced features and are committed to providing support for a smooth onboarding process.

Alyn H.
AH
Alyn H.
Strategic Alliances Director
"Centralized Product Data Simplifies & Accelerates Launches"
4.5/5
What do you like best about Perfion PIM?

I like that Perfion PIM brings excitement as it provides one place for all product data, something not experienced before, which creates consistency across various channels like websites, marketplaces, and marketing materials. This reduces the reliance on spreadsheets and the manual work associated with it. I appreciate that it delivers faster updates and product launches, which is crucial, especially for manufacturers. I also like that the solution is multi-language and multi-market ready, making it efficient and beneficial for anyone dealing with product data. I value Boyum's ownership of Perfion PIM, as they are known for delivering reliable solutions that work well for partners and their customers globally. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

I'm not an outright Perfion PIM user myself, but when talking to partners, there's always a focus on improving the user experience. It's something that Boyum, who handles the solutions, always strives to do—not just adding functionality, but making things easier to use. There has been a challenge in ensuring that the SAP Business One partner network understands what Perfion PIM is and the value it brings. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

We're thrilled to hear that Perfion PIM has brought excitement by providing a centralized place for all product data, creating consistency across various channels and reducing reliance on spreadsheets. We're also glad to hear that the solution has helped in delivering faster updates and product launches, especially for manufacturers.

Alejandra S.
AS
Alejandra S.
"Streamlined Social Media Management with Room for UI Improvement"
5/5
What do you like best about Perfion PIM?

I like that Perfion PIM has everything in one place, which allows me to put all my social media information together. It knows where to put everything and how to do it, which saves me a lot of time. I also appreciate the scheduler it provides, letting me organize everything in an orderly way, so I know exactly what I need to post each week. The fact that it handles complex tasks regarding social media and supports multiple languages, allowing me to use English and Spanish, ensures that everything is posted accurately across my platforms. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

I think the interface could be well improved because sometimes it's hard to enter where you want to go. It's not very user-friendly. You need to really know where you're going so that it works for you. So I would think that it could be friendlier. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

Thank you for sharing your positive experience with Perfion PIM. We're pleased to hear that it has streamlined your social media management and provided support for multiple languages. We understand your feedback about the interface and will work on enhancing the user experience.

Rasmus Stampe H.
RH
Rasmus Stampe H.
"Flexible Data Management with a Strong Price Point"
5/5
What do you like best about Perfion PIM?

I really like Perfion PIM's flexible data model because it is easy to adapt to different businesses, and I appreciate the strong way it manages and modifies data without needing external coding and logic. The ability to monitor and create automated workflows for AI services and datasheets is also a big benefit. The strong Business Central connector simplifies the product creation process from within the PIM, which is a big plus. I also find the Perfion View helpful, as it exposes product data within Business Central without requiring maintenance of the data in Business Central. Additionally, they have a very strong catalog module and table designer, and I think their new vendor portal is very strong. It allows a customer with numerous product information providers to deliver and validate their information before integrating it into the PIM. Perfion PIM serves as the foundation for many projects we have where we share product information and assets to multiple channels B2B, B2C, apps, etc. I am impressed by its scalable platform, and I appreciate its strong price point compared to its functionalities. Lastly, it is quite easy to get started with, and most of the work lies in defining the data model correctly. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

They are on a journey going from on-premise to a cloud solution and some features are still being moved over to full cloud solution. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

We're pleased to hear that Perfion PIM is serving as a strong foundation for your projects, enabling you to share product information across multiple channels. We understand the importance of a seamless transition to a full cloud solution and are working diligently to ensure a smooth and efficient migration. Your input is appreciated as we strive to deliver a comprehensive and reliable PIM solution.

Henrik B.
HB
Henrik B.
Medlem af uddannelsesudvalget UCN Professionsbachelor i E-handel
Small-Business (50 or fewer emp.)
"Perfion Keeps Product Data Accurate, Consistent, and Scalable"
5/5
What do you like best about Perfion PIM?

Perfion is a great PIM platform for us because it lets us manage all our product data in one place and keep it up to date with less manual work. That improves data quality, reduces errors, and ensures consistent product information across our webshop, catalogs, and sales materials. At the same time, Perfion is flexible and can scale as our needs grow. Review collected by and hosted on G2.com.

What do you dislike about Perfion PIM?

he UI/experience can feel more like a “system” than a “modern app” — which some people appreciate, while others may not like it. Review collected by and hosted on G2.com.

Response from Sine Bjerregaard of Perfion PIM

It's great to hear that Perfion has helped you centralize product information, improve time-to-market, and reduce manual work. We're committed to continuing to support your needs as your business grows.

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

11 months

Perfion PIM Features
Data Quality
Workflows
Localization
Collection
Cleansing
Publication