Perfion PIM is a powerful and well designed Product Information Management system that stands out for its deep, real time integration with our Microsoft Dynamics 365 Finance & Operations (D365FO). The direct integration makes it easy to create products in Perfion and transfer them seamlessly to the ERP system, eliminating double data entry and improving process efficiency. At the same time, PIM data—such as descriptions, specifications, images, and other product content—can be displayed directly on products in ERP, thanks to Perfion’s 100% integration with Dynamics 365, where both PIM and transactional ERP data work together in one unified flow. One of Perfion’s greatest strengths is its ability to combine data from multiple sources. This enables import of data from various systems or generate reports, data sheets, and price lists that always use real time, fully updated product information from both Perfion and Dynamics 365. This minimizes errors and ensures that all published material is accurate and consistent. Perfion also excels in usability. Its browser based interface is intuitive and easy to work with, even when handling complex product structures. This makes it accessible for product managers, marketing teams, sales and other business users without requiring technical expertise. For companies working across many digital channels, Perfion offers standard connectors for syndication to well known e commerce platforms. These connectors simplify the process of distributing product information across webshops, marketplaces, and online portals, and they are easy to configure and maintain—providing a more efficient alternative to custom built integrations. Perfion’s integrated configuration module further enhances efficiency. It allows fast setup of data models, workflows, and publication processes, while built in AI capabilities support automated generation of product texts and data enrichment—reducing manual workloads and improving content quality. A particularly valuable advantage is that Perfion empowers administrators without requiring programming skills. After basic administrator training, users can easily create dashboards to visualize data quality, workflow status, and overall system health. This makes it possible for superusers and data owners to optimize the system continuously without relying on IT specialists, increasing agility and lowering operational overhead.

I especially appreciate the centralization of all product information in one place. This allows for reliable data that is always up-to-date and easy to share across different channels (website, catalogs, etc.). The main advantages Time savings in managing product sheets Fewer errors thanks to a single database Better organization of information Faster publication of products It's a tool that really makes daily work easier.

What we appreciate most about Perfion PIM is its flexibility and ease of adoption. The data model can handle both simple and highly complex product structures without becoming rigid. Perfion is also extremely integration‑friendly, which makes it a strong fit for the end‑to‑end solutions we deliver at PicoPublish — especially when connecting ERP, e‑commerce, DAM, and print workflows. In real projects, we consistently see that teams pick it up quickly thanks to its intuitive UI and clean, structured workflows. Perfion’s built‑in print publishing capabilities also give it a unique edge compared to many other PIM platforms. Furthermore many clients praise the strong in-app view panels for Microsoft Dynamics 365 which is unique to Perfion compared to other platforms. As a Gold partner to Perfion/Boyum we also experience solid support when needed which secures a lean process when trouble shooting.