The ease of use of OWE is second to none, there are always new features being rolled out to make the experience easy and seamless. The visual editor, ability to add templates and monitor all tests is a game changer. Review collected by and hosted on G2.com.

I would really like to be able to monitor the results for all ongoing tests, as in - if there was one particular primary metric used for multiple tests, it would be good to see the impact of all - in B2B SaaS this may be leads for demos etc. Review collected by and hosted on G2.com.

I like that the brand is reputable and the platform is useful for basic experimentation. The UI makes the platform easy to use and understand. I also have had little to no issues with something not working. Review collected by and hosted on G2.com.

I think some small things about the UI can be improved. There is not much that I dislike but more of things that I think can be improved for better user experience. Review collected by and hosted on G2.com.

The tech is solid, lots of features, the support is reactive, offers a good mix between ease of use for marketer and technical enough to allow for advanced setup with developpers. Review collected by and hosted on G2.com.

The UI might seem complex due to the number of features, if you're a standalone marketer with no developper help, you will meet roadblocks eventually. You might need to pay extra to get more features / evolve your offering as your needs become more niche. Review collected by and hosted on G2.com.

The ability for non-technical users to execute experiments on our homepage and iterate more quickly than is currently possible by our teams. Also, the highlighting of how we can potentially use AI to supercharge this side of personalisation and content experimentation for our business. Integrating and implementing has been easy throughout. Review collected by and hosted on G2.com.

In our case it's not necessarily a dislike about the tool, I think it's more about getting the right teams to know what features are offered. I think experimentation at our organisation is still seen as something owned completely by data, but web experimentation democratizes that, and should therefore be adopted by other teams like Martech and Marketing to a deeper extent than is currently done. Review collected by and hosted on G2.com.

Optimizely is a great A/B & personalisation tool. It considers usage of the tool thoughtfully, and manages to balance flexibility and customisation, with simplicity.

When things don't quite go well, or are hard to find, their support is second to none. Someone usually responds to a ticket within a day or two. Review collected by and hosted on G2.com.

We have had some issues with the configuration of SSO, along with our system. There is an assumption that email is the login ID for SSO. There is however a workaround for this.

Another key thing missing, especially after having used a competitor's tool, is the ability to prioritise multiple personalisation activities within the same page. Review collected by and hosted on G2.com.

Both the speed with which you can undertake experiements and changes, meaning you can validate lots of hypothesises in a short space of time, and the ability to have reassuances on the data impacts (and calculation of statisitcal significance). The WYSIWYG editor significant helps team members with low technical accumen. Have had great help with Optimizelys customer support team. Review collected by and hosted on G2.com.

Dependent on the change, your tech stack needs to be able to work with Optimizely. Some of the tests that you feel could easily be accomplished in Optimizely Web, prove to be more difficult, and there is a reasonable learning curve to understand what can be feasibly achieve in the platform and what cannot be. Review collected by and hosted on G2.com.

I love that it allows us to track specific types of conversions that we can define. It has clear reporting that shows the winning variant and works well with relatively minimal setup. Review collected by and hosted on G2.com.

I felt that there was more javascript development needed to conduct multi-page tests and more advanced modifications. The tool did not like us making tons of changes within the HTML and preferred that we made those modifications with JS. Review collected by and hosted on G2.com.

I've been using Optimizely Web Experimentation for a couple of years. It can handle just about any experiment we throw at it, has a robust reporting engine, they introduce new features at a fast rate and the performance is good. It's an efficient platform to use as well. The customer support team has also been very helpful whenever we've needed them. Review collected by and hosted on G2.com.

While mostly easy to use, you do need a basic understanding of CSS selectors and the DOM. Without that base level you'll find it a frustrating experience trying to select the right element to change or measure. Review collected by and hosted on G2.com.

The ease of implementing an experiemnt with the WYZYWIG editor was very easy to get to grips with. The logical sequence and selection of options to setup the experiments are also easy to get to grip with.

The onboarding and customer team have been very helpful with getting us setup.

Installation of the tracking script also took minutes rather than a deep technical installation, meaning the integration was simple. Review collected by and hosted on G2.com.

Setting up metrics is an aspect which needs time and attention- if these haven't been setup correctly then the results panel will not be helpful when reviewing results. Review collected by and hosted on G2.com.

The live editor allowing you make customizations on the fly is an exceptional tool. Its easy to implement, use, and unlike anything we've used before. It really put the power in the right hands and decouples the engineering dependencies from the experimentation process. Also, the edge capabilities are really powerful in delivering an optimized experience for our customers. Review collected by and hosted on G2.com.

The downside we've seen is from a testing perspective and having an ability to force yourself into one of the variations. It would be great for our QA team to be able to decide which version they want and ultimately be able to test any version at their discretion. Review collected by and hosted on G2.com.