A/B Testing and Personalization Testing king! No other competitor is not even close to Optimizely by amount of supported features and how these features are implemented in user-friendly design! Review collected by and hosted on G2.com.

A price for big clients could be revised. Otherwise, everything is just perfect. Review collected by and hosted on G2.com.

The documentation for all of the products is excellent. I could easily find what I was looking for and follow any tutorials in learning the software. Review collected by and hosted on G2.com.

I would have liked to make updates to the code base in the GUI, similar to AWS lambda. If there is a way to do this, I was unaware. Review collected by and hosted on G2.com.

For one of our customers, we've used Optimizely DXP (previously Episerver CMS) in order to integrate our SaaS application as an add-on.

From a developers perspective, the initial development (environment) setup was very easy. The documentation is clear and understandable. Review collected by and hosted on G2.com.

The system is pretty complicated, which requires developer experience in order to customize some parts.

The UI feels outdated. Review collected by and hosted on G2.com.

Very user friendly - you don't need to be super tech savvy to understand how to navigate the platform or pull reporting. Review collected by and hosted on G2.com.

There are many limiations. For some campaigns that we would like to run, it would require the companies back end engineers to deploy. IT would be nice to retro-target users who may not have entered a flow on my own. Review collected by and hosted on G2.com.

How easy A/B testing can be through one app, you can edit things on the app and get all the results in one place Review collected by and hosted on G2.com.

Alittle tough learning curve, but that happens a lot with new tools. Review collected by and hosted on G2.com.

Easy to setup and expand the number of pages/information we display. Very flexible and secure. Review collected by and hosted on G2.com.

It might need a web developer to publish updates when the requirements are more extensive.

Also pricey. Review collected by and hosted on G2.com.

Optimizely provided the foundation for our core services and allowed us to maximize scale, quality and insights across channels and systems. Review collected by and hosted on G2.com.

would've been helpful to have better training and onboarding to the tool Review collected by and hosted on G2.com.

Easy Interface and great Help Section.

Great onboarding traning program from the staff Review collected by and hosted on G2.com.

Customization is not very efficient

There is a small learning curve Review collected by and hosted on G2.com.

The only remotely good thing is that you don't "have" to know code to do basic tasks in Epi. Review collected by and hosted on G2.com.

Literally, everything else. This is the most convoluted CMS I have ever used (and I've used several). The most basic things are not super intuitive and it's not easily customizable to meet our needs. Review collected by and hosted on G2.com.

It was quick to get up and running, and once it was implemented, it was reasonably easy to use. Review collected by and hosted on G2.com.

We had challenges with some of the configurations. I'd like to be able to customize more of the experiences. Review collected by and hosted on G2.com.