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Optimizely One Reviews & Product Details

Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with embedded AI. Optimizely One is presented as both fully-composable, offering organizations the flexibility to design a system that works for any unique needs, as well as purpose-built, providing teams the simplicity of an integrated suite. When it all comes together, Optimizely One helps brands to orchestrate content, experiment across any channel, personalize meaningful touchpoints, and monetize interactions. Products that are part of the Optimizely One family include: -Optimizely Web Experimentation -Optimizely Feature Experimentation -Optimizely Content Marketing Platform -Optimizely Content Management System -Optimizely Configured Commerce -Optimizely Commerce Connect -Optimizely Personalization -Optimizely Warehouse-Native Analytics

Seller

Optimizely

Discussions

Optimizely One Community

Product Description

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

Overview by

Danielle Marshall-Manifold

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Optimizely One Media

Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.

Reporting Dashboard

Optimizely One Demo - Content Management System Visual Builder

Create and edit dynamic experiences in our Visual Builder, no coding required.

Optimizely One Demo - Content Marketing Platform Calendar

Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.

Analytics Experiment Scorecard

Content Management System Visual Builder workflows

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Verified User in Computer Networking

Small-Business (50 or fewer emp.)

8/27/2024

"User friendly"

4.5/5

What do you like best about Optimizely One?

The best about optimizely is, it is esay to use and help to navigate and make the best use of the product Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

One thing I dislike is the dashboard can be improved and the visualization widgets can be improved. Review collected by and hosted on G2.com.

Shubham P.

Business Head

E-Learning

Enterprise (> 1000 emp.)

10/3/2023

"Optimizely Digital Experience Platform Helps You To Boost and Achieve Your Business Goal"

5/5

What do you like best about Optimizely One?

The content management system from Optimizely Digital Experience Platform is super easy to use and the tools which it offers helped me to create and manage the content for my website such as drag and drop editing, workflow management and many more.

I use their personalization engine in many ways like i can easily bifurcate my audience into different groups, sending them specialised contents.

Optimization Digital Experience Platform integrates with many other platforms which makes it smooth with my existing system.

I have implemented this tool very smoothly even though I had no such previous experience in digital experience platforms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Optimization Digital Experience Platform user interface is complex so they should make it more user-friendly.

Optimization Digital Experience Platform is expensive so they should provide flexible options so that every business can take advantage of this amazing platform.

I had a negative experience with their customer support team due to the long wait time to resolve my issue. Which can be improved for better customer satisfaction. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Optimization Digital Experience Platform has played a vital role in increasing our revenue by boosting the conversion rate of our website.

Optimization Digital experience platforms have this fantastic features of managing all attributes of digital experience from a single platform which has made me to be more productive at my workplace. Review collected by and hosted on G2.com.

Verified User in Information Services

Small-Business (50 or fewer emp.)

8/22/2024

"Product is okay, lacks UI optimization"

4/5

What do you like best about Optimizely One?

Very creative and intuitive. Lacks good documentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

UI needs to be more distinguishable. It should be uniform across all the products. Review collected by and hosted on G2.com.

Ashok Kumar V.

Mid-Market (51-1000 emp.)

4/11/2024

"Handy tool for experimentation"

4/5

What do you like best about Optimizely One?

Simple interface & takes very less time to setup experimentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The interface for preview feels little hard to manage Review collected by and hosted on G2.com.

Yakkaluru G.

Director - Products

Financial Services

Small-Business (50 or fewer emp.)

9/17/2023

"Super Powerful tool to enhancing User Experience"

4.5/5

What do you like best about Optimizely One?

Great thing with this tool is that it has multiple deployement options like cloud, hybrid deployments. The most liked feature is the multi-functional blocks that has a capability of positioning multiple ways can optimize & create an excellent user journey. Showing metrics is a great way to see how the campaigns are performing, this helps us to in the frequency of usage of the tool. Customer Support is often reachable & ready to help any time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

First User Experience-FTUX is not so great. Tutorial videos could help. Often the platform lags if your content is too much in a specifc campaign. Making changes is a cumbersome task & can't delete the unwanted campaigns. Implementation & integration process was cubmersome & took few days. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi Yakkaluru,

Thanks for leaving us a Digital Experience Platform review and touching on all points of your experience with our product and our team. It would be much appreciated if you could share your feedback on how we could improve directly with your Customer Success Manager. They will be able to pass your insights onto our product team,

Verified User in Education Management

Small-Business (50 or fewer emp.)

8/5/2024

"Love the system"

4/5

What do you like best about Optimizely One?

The ease of running experiments for my marketing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The cost is way too high for me as a small business owner Review collected by and hosted on G2.com.

Fianah M.

Mid-Market (51-1000 emp.)

11/14/2023

"Optimizely is great, but not better than Monday"

3.5/5

What do you like best about Optimizely One?

The platform's support for testing across various digital platforms, including websites and mobile apps, ensures that our project deliverables are robust and effective across diverse mediums. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Despite its user-friendly interface, there may be a learning curve for designers, especially when working on more complex experiments or utilizing advanced personalization features. Investing time in mastering these aspects is essential for maximizing the platform's potential. Review collected by and hosted on G2.com.

Ash D.

Developer

Mid-Market (51-1000 emp.)

11/7/2023

"Always improving"

5/5

What do you like best about Optimizely One?

I love how the features are always evolving and they try to maintain being the best experience possible. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Some times documentation is lacking, and when that happens it can be hard to find someone who has an answer. They do try through their customer service. Review collected by and hosted on G2.com.

Laura M.

Enterprise (> 1000 emp.)

10/31/2023

"Not Enough Focus on the PIM"

3.5/5

What do you like best about Optimizely One?

The platform is very intutive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Customer support. Whenever there is an issue it seems to take quite soem tiem for a response and the response is usuually not helpful. Review collected by and hosted on G2.com.

Monica E.

Mid-Market (51-1000 emp.)

11/9/2023

"Enjoying it so far"

4.5/5

What do you like best about Optimizely One?

Everything is in one place and is easy to find. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Our organization can be better at putting tags on images to more easily narrow down our searchs for certain types of assets. Review collected by and hosted on G2.com.