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Optimizely One Reviews & Product Details

Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with embedded AI. Optimizely One is presented as both fully-composable, offering organizations the flexibility to design a system that works for any unique needs, as well as purpose-built, providing teams the simplicity of an integrated suite. When it all comes together, Optimizely One helps brands to orchestrate content, experiment across any channel, personalize meaningful touchpoints, and monetize interactions. Products that are part of the Optimizely One family include: -Optimizely Web Experimentation -Optimizely Feature Experimentation -Optimizely Content Marketing Platform -Optimizely Content Management System -Optimizely Configured Commerce -Optimizely Commerce Connect -Optimizely Personalization -Optimizely Warehouse-Native Analytics

Seller

Optimizely

Discussions

Optimizely One Community

Product Description

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

Overview by

Danielle Marshall-Manifold

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Optimizely One Media

Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.

Reporting Dashboard

Optimizely One Demo - Content Management System Visual Builder

Create and edit dynamic experiences in our Visual Builder, no coding required.

Optimizely One Demo - Content Marketing Platform Calendar

Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.

Analytics Experiment Scorecard

Content Management System Visual Builder workflows

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UT

Verified User in Telecommunications

Enterprise (> 1000 emp.)

8/10/2021

"Optimisely review"

4/5

What do you like best about Optimizely One?

I enjoyed that we could use this platform to ab Test on our e-commerce platforms allowing us to create variations and best understand our customers Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

It was limited on technical possibilities. I would of preferred easier options Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi,

We appreciate your feedback! Here at Optimizely, we are continuously improving user experience and customer feedback is key in these developments. If you ever return to our platform, please feel free to reach out to your customer success manager with any insights, or you can message us at reviews@optimizely.com for support.

Thank you.

AA

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

8/10/2021

"Very reliable"

5/5

What do you like best about Optimizely One?

The platform utilizing the reliability and stability of Azure Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Could use some more reporting capabilities but what's there works. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi There,

We're happy to hear that you're enjoying our product. If you ever need any support or have any questions in the future, please feel free to reach out to your customer success manager or message us at reviews@optimizely.com.

Thank you!

UC

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/10/2021

"8 out of 10"

4/5

What do you like best about Optimizely One?

I appreciate that A/A testing is allowed Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

I can't see the code behind the metric logic Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

edit

Hi,

We love to hear your feedback! Please reach out to your customer success manager or message us at reviews@optimizely.com with any user insights, as they help us in continuously improving our platform.

Thank you.

TK

Thorsten K.

Business Development Manager

Small-Business (50 or fewer emp.)

9/23/2019

"Some nice functions, but not state of the art anymore"

2.5/5

What do you like best about Optimizely One?

Formerly Peerius now the episerver inhouse reco enginge is very powerful and can automate a lot of tasks regarding product placement within emails or website. Has a workflow builder that helps building campaigns. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The Suite feels a little scattered, since you need different logins for different tools. Also the interface is super outdated and not very intuitive. I offers pretty much all you need but can compete with modern state of the art tools. Omnichannel approach above email not really given or very limited. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely One:

Episerver is still a very solid product and offers some interesting features, but for know it falls way behind other tools on the market and cant compare or compensate that with the price. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Sending broadcast emails (newsletter, TRX mails) to customers. Review collected by and hosted on G2.com.

JN

John N.

GM

Mid-Market (51-1000 emp.)

11/7/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Epi is really easy to use. The team had sites live in weeks"

5/5

What do you like best about Optimizely One?

Easy to use. Intuitive. No hidden suprises (that are common in the market) and the agency delivered on-time (not common) and delivered a personalised, test-ready sites! We previously used Sitecore and Episerver is much easier for the team to use; they love episerver as it enables them to make changes with confidence. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

(minor only) no integration to common DMPs. We built one in 3 days but this is not custom not supported Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely One:

This is a fantastic find. The Episerver Digital Cloud has made our lives easier. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

Personalised sites to engage prospects. Leverage Salesforce CRM to personalise. And to store lead intent from the website back into the CRM., Very easy to now modify, test-measure the effeciveness of campaigns. Review collected by and hosted on G2.com.