I like how easy it is to use. Most times when something of this scale is implemented, it overcomplicates things on accident. Optimizely One does the opposite Review collected by and hosted on G2.com.

Nothing so far. Every part of the integration has been very smooth Review collected by and hosted on G2.com.

The ability to grow with any mid to large business Review collected by and hosted on G2.com.

The search function is to complex than 3rd party search products Review collected by and hosted on G2.com.

Optimizely is great as it is an all in one system that covers all bases quite comprehensively.

It is always improving, and customer support is fantatsic. Review collected by and hosted on G2.com.

Documentation can sometimes be lacking/out of date. Review collected by and hosted on G2.com.

Very easy to get setup, and the prebuilt dashboards make finding initial insights simple. Review collected by and hosted on G2.com.

Occasionally I find that the platform can be quite slow, and sometimes updating the date range is not reflected in reports/dashboards immediately. Review collected by and hosted on G2.com.

The editing experience is very user friendly and logical once you understand the framework. Review collected by and hosted on G2.com.

Some of the out of the box reporting is not very useful with regards to content reporting by author. Review collected by and hosted on G2.com.

Integrated tech stack, resources available for support, leading technology Review collected by and hosted on G2.com.

Specialized knowledge not in our environment, company's current M&A activity changes the component and solution landscape with higher frequency Review collected by and hosted on G2.com.

Our company uses optimizely to do site personalization and a/b testing. What I love best about optimizely is that changes can be done in real time rather than waiting for things to publish. I also think its great that we can use the tool to create contingency plans for the site. This helps with production for doing extra site build. For example, if the team decide that we need to update the site to be extra 10% off, we can code this optimizely and if we need to make the site to have a better discount with new asset creative, it can be done optimizely since its changes in real time. This is great for last min changes Review collected by and hosted on G2.com.

One of the things I dislike about optimizely is that we are not able to delete anything. Example: I would create a campaign and say I realize the campaign I've done is incorrect, there's no way of deleting it. We only have the ability to archive. Archiving is great, but then when looking for old campaign's I would then have to see all the ones I wished I was able to delete. I also herard having too many campaign slows down the site, hoping there's a way to work around that. Review collected by and hosted on G2.com.

it's very intuitive and easy to work with. Review collected by and hosted on G2.com.

Sometimes to get someone at the phone to support you could be hard Review collected by and hosted on G2.com.

It is a great platform. It helps me do my job better. Review collected by and hosted on G2.com.

It has no downsize based on the way it was used by my company. Review collected by and hosted on G2.com.