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Minty Business Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the exceptional customer support of Minty Business, making their experience seamless and efficient. (80 mentions)
Users appreciate the ease of use of Minty Business, making setup and daily operations effortless and efficient. (57 mentions)
Users praise the easy setup of Minty Business, leading to quick implementation and immediate support. (57 mentions)
Users highlight the consistent sales growth with Minty Business, appreciating easy setup and responsive support. (31 mentions)
Users value the increased sales revenue from Minty Business, enjoying impressive conversions and effective audience reach. (26 mentions)
Users feel frustrated by the limited customization options in Minty Business, particularly regarding API integration and email designs. (13 mentions)
Users are frustrated by the missing features in Minty Business, complicating campaign setup and management. (10 mentions)
Users express frustration over limited templates, highlighting a need for greater customization and flexibility for branding. (8 mentions)
Users are concerned about potential email spamming, raising issues with database transparency and manual processes. (7 mentions)
Users note the limitations within the email templates, finding them less flexible for brand customization and messaging. (7 mentions)

5 Pros or Advantages of Minty Business

5 Cons or Disadvantages of Minty Business

Minty Business Reviews (231)

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Reviews

Minty Business Reviews (231)

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4.8
231 reviews
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Grace L.
GL
Grace L.
Associate Account Manager
Small-Business (50 or fewer emp.)
"Intuitive Platform with Stellar Support"
5/5
What do you like best about Minty Business?

I appreciate that Minty Business provides an innovative, performance-oriented marketing solution that drives incremental sales for our clients. The platform is intuitive and straightforward to use while still providing valuable performance insights. I really like that they have an incredibly helpful team that has been highly responsive and adaptable, making working together a smooth process. The key things for us are the ability to drive incremental performance at scale, transparency into performance insights, and ease of working together, especially in terms of responsive communication from the team, and Minty Business has delivered on all of these and more. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

N/A Review collected by and hosted on G2.com.

Tony C.
TC
Tony C.
Senior Director, Customer Marketing
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Minty’s Innovative Tech and an Awesome Team to Work With"
5/5
What do you like best about Minty Business?

Minty has been a super valuable partner on our marketplace and the advertisers in the marketplace love their solution. Very innovative tech. Paired with a strong team, Minty is definitely one of our favorite marketplace partners. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing really. Super awesome team to work with and really innovative tech. Review collected by and hosted on G2.com.

Howard "Howie" S.
HS
Howard "Howie" S.
Director of Marketing, Sales & Operations (Web, Email, Direct Mail, Social, D2C, B2B, Strategy)
Enterprise (> 1000 emp.)
"Make it Minty — Sales and Account Teams That Feel Like an Extension of Yours"
5/5
What do you like best about Minty Business?

It works! The account and sales teams feel like they are part of my team. They want results, not just commissions. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

I do not have any true "dislikes" about Minty. The emails have our logo, imagery and text. Do they look like our emails? No, but that is correct. They are driving results possibly because it is a third-party retargeting offer. Review collected by and hosted on G2.com.

PQ
Passer Q.
Growth Marketing Manager
Mid-Market (51-1000 emp.)
"Top-Performing Partner for High ROAS and Conversion Boost"
5/5
What do you like best about Minty Business?

I’m the affiliate manager, and Addshoppers, the product from SafeOpt is one of our strongest-performing partners. Our collaboration is CPA-based, which consistently delivers excellent ROAS. Their email retargeting reaches anonymous visitors, filling a major gap in our funnel and driving a significant lift in conversions.

The platform includes a straightforward dashboard for reviewing campaign strategy and performance, and the integration only takes a few clicks. The reporting is clear and graph-based, making performance easy to interpret at a glance. The UI is intuitive, and the dashboard gives us everything we need to review campaigns and make informed adjustments quickly.

Support is fast and responsive, which keeps everything running smoothly. Many competitors in our space also work with SafeOpt — and it’s clear why.

Our campaigns on SafeOpt run continuously, and I review the performance in the dashboard every week to ensure everything stays on track. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Everything has been working well so far. If SafeOpt could provide additional incremental exposure options to further expand reach, that would make the platform even more valuable. Review collected by and hosted on G2.com.

Steve C.
SC
Steve C.
Director of Digital
Small-Business (50 or fewer emp.)
Originally submitted 7/31/2025
"SafeOpt Review: Incremental Value Without the Headache"
5/5
What do you like best about Minty Business?

Working with SafeOpt has been a seamless and highly rewarding experience. The platform truly lives up to its promise of being "set it and forget it"—once implemented, it requires minimal ongoing effort on their part, yet consistently delivers strong, incremental value.

They’ve seen clear gains in sales driven by SafeOpt’s targeted remarketing capabilities, reaching customers who may have otherwise been lost. What’s especially valuable is that these results don’t come at the cost of added complexity for their team. The ease of use and automation behind the scenes make it a no-brainer addition to their marketing stack.

A big part of their success with SafeOpt is thanks to their Client Success Manager, Reagan Savage. Reagan has been a proactive, strategic partner from day one, helping them fine-tune the program to maximize performance. Reagan's insights and optimizations over time have made a measurable impact, and they've been instrumental in helping them get the most out of the platform.

In short, SafeOpt delivers incremental revenue with minimal effort, and the hands-on support from Reagan has made a great program even better. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

The only downside is that SafeOpt doesn’t currently offer the same type of remarketing capabilities for SMS. Expanding into that channel would make the platform even more valuable and allow for broader customer reach. Review collected by and hosted on G2.com.

Miriana G.
MG
Miriana G.
Mid-Market (51-1000 emp.)
"Exceptional Support, Effortless Onboarding"
5/5
What do you like best about Minty Business?

The people at Minty Business are the best. From day one, they have been responsive and attentive, making onboarding so easy for us. The platform actually delivers, and we've gotten fantastic results. It's a good combination of support and strong performance. The initial setup was super easy and took way less time than I expected. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

We haven’t run into anything to dislike! We are 100% happy with Minty Review collected by and hosted on G2.com.

Connor C.
CC
Connor C.
Marketing Specialist
Mid-Market (51-1000 emp.)
"Easy Implementation, Outstanding Support, and Crystal-Clear Reporting"
4.5/5
What do you like best about Minty Business?

Minty Business was easy to implement, and their support has been outstanding. Anytime our team had a question, they were quick to hop on a call and address it with clarity and care. Their reporting is also incredibly helpful, it gives us full visibility into performance, so we’re never left guessing about our progress or results. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Initially, we were uncertain about how well the tool would integrate with our existing tech stack, especially with our email platform. While implementation went smoothly, it took some time to fully understand its capabilities. We also wish the campaign builder offered more customization options to better align with our brand’s style and visual identity. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Great Support Reps, Incremental Revenue"
4.5/5
What do you like best about Minty Business?

Great customer support reps that are willing to help. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

A little light on data connectivity (connector doesn't have a code generator for Shopify) but it looks like they're working on it Review collected by and hosted on G2.com.

Saksham G.
SG
Saksham G.
Affiliate Manager
Mid-Market (51-1000 emp.)
"Minty Keeps Your Brand Top of Mind After Website Visits"
4.5/5
What do you like best about Minty Business?

Minty is a great tool for reaching audiences who have only visited your website and may otherwise be difficult to engage. It enables you to connect directly with customers in their inbox, keeping your brand top of mind even after they leave your website. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Dashboard UI can be made better and if there can be AI suggestions on the offer as per the current campaign performance. Review collected by and hosted on G2.com.

Jon C.
JC
Jon C.
Marketing Specialist
Small-Business (50 or fewer emp.)
"A True Partner: Innovative Solutions + Second to None Team!"
5/5
What do you like best about Minty Business?

We've had the pleasure of working with the folks at Minty since their AddShoppers days, and the relationship has only gotten better with time. The evolution to Minty has been seamless — same outstanding team, same collaborative spirit, with a more unified, enhanced and powerful platform. A real game-changer for merchants and shoppers alike. Their solutions have delivered real value for our clients, and the team is always responsive, knowledgeable, and genuinely invested in success. The entire Minty team truly sets the standard for what a great partner looks like. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Honestly, nothing - they are truly awesome to work with! Review collected by and hosted on G2.com.