I like that Minerva has an API, and I find the API really straightforward. The onboarding and UI is intuitive, and it is a really easy way to use consumer data graphs even with very little exposure to them. I run growth for a high ticket consumer hardware company and Minerva makes it really easy for us to enrich lead information and find better buyers that look like our actual purchasers. Specifically, the enrichment endpoint helps us understand the people we are paying for on a leads basis, prep our showroom team on who is coming by, and narrow down what we tell our paid program to find. It is integrated into our CRM and a low-latency pipeline to send information back to Meta via CAPI. The team is also super accommodating to my team. They go well above and beyond to make sure we are getting the most value from the product. Review collected by and hosted on G2.com.
I’d like more clarity on what my account has access to and doesn’t, but I understand that its basically a brand new product. Review collected by and hosted on G2.com.