Interactive dashboards are very useful. Meltwater's AI is good, but it has a long way to go to reach the level of analysis and reporting of other AIs. Review collected by and hosted on G2.com.

Look, Studio has improved, but now that they have restricted downloads, using their AI to analyze search results is essential and it doesn't work properly. It doesn't pull all the data and the reports remain very biased. Review collected by and hosted on G2.com.

I find the automatic keyword search function for articles published online in a newsletter format particularly positive. It's especially practical to be able to sort the published articles by reach, date, or other criteria. Furthermore, the search seems quite reliable to me, more so than Google Alerts or similar services. Review collected by and hosted on G2.com.

The system is not very customizable. Users have little control over many design elements within the program. For example, the date is displayed in a specific way, without the option to switch it to the American metric system. Furthermore, bugs occur frequently, which customer support is quick to fix, but which nevertheless do appear. Review collected by and hosted on G2.com.

I’ve really enjoyed using it to discover new creator profiles and evaluate potential influencer partnerships. The platform gives a much clearer picture of each creator’s actual reach across channels, engagement rates, audience demographics, and previous brand collaborations. It has significantly improved how we assess influencers and make partnership decisions. Review collected by and hosted on G2.com.

The platform has improved noticeably. While metrics like engagement rate can still occasionally be influenced by sponsored content or a viral Reel/TikTok, the insights are now more reliable and representative overall. The platform also provides a stronger foundation for evaluating creators, making it much easier to assess potential partnerships with confidence. Review collected by and hosted on G2.com.

They have a new dashboard feature that is very customizable and an interesting way to look at data. It can be a little glitchy, but overall is a cool new feature. Review collected by and hosted on G2.com.

I think having more transparency over where their data is coming from and what exactly it is measuring. There's often discrepancies in the social media analytics when you look at the native platform's insights vs Meltwater's analytics. So that can be confusing and frustrating sometimes. Review collected by and hosted on G2.com.

What I appreciate most about Meltwater is that it brings media monitoring, social listening, and reporting together in a single platform instead of requiring multiple separate tools. We use it to monitor brand mentions, industry trends, and competitor activity across online news and social channels, and the real-time alerts help us react much faster when something important happens. The search functionality is flexible, allowing us to build detailed keyword queries that filter out irrelevant results. I also like the dashboards because they make it easy to share campaign performance and media coverage with stakeholders without spending hours preparing reports manually. The platform has become an important source of market intelligence rather than just a media monitoring tool. Review collected by and hosted on G2.com.

Setting up effective searches requires some practice, especially when building more advanced Boolean queries. During the first few weeks we needed to refine our searches several times before the results became consistently relevant. The platform offers a wide range of analytics and reporting options, which is a strength, but it can feel overwhelming for new users. I would also like more flexibility when customizing certain dashboards and reports for different stakeholders. Some experienced users have also noted that getting search queries right is one of the biggest factors in obtaining high-quality results. Review collected by and hosted on G2.com.

I really like that Meltwater is user-friendly. We have a really good communication line open with our customer success team, which is different than other vendors we've used in the past where it's been hard to track down a contact. I have found that they value our input on product features and are committed to continuing to improve the platform, ensuring it's fully functional and serving its clients in the best way possible. Review collected by and hosted on G2.com.

We have some issues in Explore where there might be a delay in an article coming that causes us to miss it. Certain important publications or platforms continue to be blind spots, especially if our clients see the coverage before us. This can harm our reputation as we want to stay on top of all client-related coverage. We've also had issues with support in the past, like not getting timely or clear responses to our tickets. Sometimes they suggest basic solutions after we've tried everything on our end, which means we spend a lot of time before involving them. These areas could be improved within the platform. Review collected by and hosted on G2.com.

Meltwater's real value is in surfacing what people are actually saying about a brand, product, or industry in their own words — capturing sentiment and tonality so you can tell whether conversations are trending positive, negative, or getting lost in the noise. It helps you spot emerging consumer needs, complaints, or preferences early, which can feed directly into product development and marketing decisions rather than relying on surveys or assumptions. The influencer identification features also show which voices consumers actually trust and engage with, giving a clearer read on who's shaping opinion in a given space. And because it tracks sentiment shifts in real time, it's useful for catching early signs of consumer frustration before they snowball into a wider backlash — letting a brand respond while it's still a small issue rather than a full-blown crisis. Review collected by and hosted on G2.com.

Less Flexibility on social dashboards and lack of customizations which creates problems to filter out specific campaigns from the overall data. Review collected by and hosted on G2.com.

Very thorough media monitoring. I love the Media Centre—it makes sending out releases so easy and accessible for multiple users. It’s also a great place to store contact information for media outlets. The analytics are good, and the Meltwater team is very responsive. Overall, the platform offers great learning opportunities through their learning videos and conferences. Review collected by and hosted on G2.com.

The price is quite high. As it creeps up, we are considering other options. Many of the "service packages" contain features we don't really use. There should be more flexibility in choice. Price is a main concern. We were subscribed to a monitoring service that was absorbed by Meltwater. I was not part of the integration process. Review collected by and hosted on G2.com.

I love that Meltwater is a comprehensive tool for our marketing communications team. We regularly use the media relations and engage (social media) functions. The reporting is much easier than our experience with Cision was; after the dashboards are set up, it's quick to grab the stats we need. Review collected by and hosted on G2.com.

Our organization's analytics reporting is niche and has a very specific format, so unfortunately we're not able to use a lot of the cool Meltwater features like sharing newsletters and interactive reports. We have to manually grab the stats and/or charts to put into our organization's Word document. Review collected by and hosted on G2.com.

The interface, it's easy to use and really helps me gaining valuable insights for my clients. Review collected by and hosted on G2.com.

It's very slow when using it, UX/UI design is not really good. For example, if you have multiple saved searches and you want to scroll to the last one, you have to click 'show more' all the time. It would be better if you can just scroll down instead of having to click 'show more' 80 times. Review collected by and hosted on G2.com.