--- title: MediaCentral l Asset Management Reviews meta\_title: 'MediaCentral l Asset Management Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 28 reviews by the users' company size, role or industry to find out how MediaCentral l Asset Management works for a business like yours. aggregate\_rating: rating\_value: 3.7 review\_count: 28 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # MediaCentral l Asset Management Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by MediaCentral l Asset Management but has limited features. Are you part of the MediaCentral l Asset Management team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! MediaCentral l Asset Management provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data. * * * Seller [Avid Technology](https://www.g2.com/sellers/avid-technology) Discussions [MediaCentral l Asset Management Community](https://www.g2.com/products/mediacentral-l-asset-management/discuss) Solution Type All-in-One Overview by Gina Pryor Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/mediacentral-l-asset-management/pricing) ## Top-Rated Alternatives [ ![Brandfolder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandfolder") Brandfolder 4.4/5(1,428) ](https://www.g2.com/products/brandfolder/reviews) [ ![Bynder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bynder") Bynder 4.5/5(1,165) ](https://www.g2.com/products/bynder/reviews) [ ![Acquia DAM (Widen)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Acquia DAM (Widen)") Acquia DAM (Widen) 4.4/5(631) ](https://www.g2.com/products/acquia-dam-widen/reviews) [ View All Alternatives ](https://www.g2.com/products/mediacentral-l-asset-management/competitors/alternatives) ## User Insights Average based on 28 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Alfredo A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alfredo A.") AA Alfredo A. Gerente asistente Wireless Small-Business (50 or fewer emp.) 2/1/2018 "Interplay" 4/5 What do you like best about MediaCentral l Asset Management? Finding and managing media. Relatively low cost to manage media. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Sometimes is buggy when working with other software that doesn't use the applications that the built-in program has. Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Low cost, is a very complete application, fulfills its function impeccably. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Speed up the content creation process Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Architecture & Planning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Architecture & Planning") UA Verified User in Architecture & Planning Small-Business (50 or fewer emp.) 2/26/2018 "Interplay/ MAM Design tech " 4/5 What do you like best about MediaCentral l Asset Management? The usage and the ability to intergrade with my design work Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Heard it may change but hope for the better Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Worth a try great for designers Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? No problems to date benefits is the ease of usage and application Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") UM Verified User in Media Production Mid-Market (51-1000 emp.) 12/27/2017 "Avid Interplay" 3.5/5 What do you like best about MediaCentral l Asset Management? The interplay system is excellent for finding & tracking clips easily Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? That it's a separate entity from the Media Composer. A more seamless integration would make for more ease of access. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Interplay offers the ability to not only work on clips in house but to also view remotely. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") IC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 1/23/2018 "Decent integration" 4.5/5 What do you like best about MediaCentral l Asset Management? Pretty good integration with other mainstream apps. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Web site related stuff is slow. Would recommend so work in that area Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Upgrade web related services Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Benefits are faster production. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 1/19/2017 "easy Desktop editing and logging" 4/5 What do you like best about MediaCentral l Asset Management? I'm a TV news producer, not an editor, but I use Interplay to watch video as it comes in, log soundbite and look through file tape to hand off to editors. Interplay is quick and easy to learn and mostly intuitive. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? The program seems to do everything I need it to do. Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: none. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Before interplay it was a multi-step process to view video from my desk. Now I can call up any video that is in our server and watch it on demand. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 9/9/2016 "Increase production capacity" 3.5/5 What do you like best about MediaCentral l Asset Management? Being able to work on multiple projects at the same time. Finding and managing media. Relatively low cost to manage media. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Might have software glitches and crashes at times. Sometimes is buggy when working with other software that doesn't use inews. Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Low cost way of managing media. Works best with other Avid products Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Developed new programming, being able to collaborate media into one common area. Speed up the content creation process from pre-production to post. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 8/24/2016 "Streamlining Content Workflows" 4/5 What do you like best about MediaCentral l Asset Management? Ability to manage digital content is extremely organized. Extremely powerful asset management. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Not the most intuitive interface / UI. Requires some acclimation time to get full use of the software. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Ensuring that all footage is organized greatly increases my efficiency at creating content. Being organized is a great way to save time which can be spent on creative outlets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Daniel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel R.") DR Daniel R. Manager, Video Digital Asset Management Publishing Enterprise (\> 1000 emp.) 12/8/2014 "Lots to be desired from a media management viewpoint" 2.5/5 What do you like best about MediaCentral l Asset Management? Interplay is very intuitive and simple to browse around. The extended search is extremely valuable once you get the hang of the various search filters. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? The check in process is not intuitive at all and it is far too easy for users to make the database a total mess. Media managing this is a nightmare because the same bin can get checked in all over the place and there is no way to lock these down with permissions since permissions are really only ISIS based. If you are a house that uses a lot of partial file restore, this is not the product for you. At least in my experience, sequences submitted for PFR are submitted as one job with however many sub jobs Interplay thinks it requires. This means that if one job fails, it will fail out every other job that has passed and is in queue. It also can take hours for check in of larger jobs to complete, even though all the media has been processed. Also. I have seen PFRs restore fair more media than is needed. Lastly, restore bins do not draw metadata links to their original source assets. There is no way to tell if the items restored are being used in sequences because they just free float on their own. How are you supposed to know it's ok to take something restored back offline? Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Do a lot of research if you plan to use partial file restore with a lot of users Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? The product is great for collaborative workflows from the user end, but in a large house, get ready for a LOT of metadata Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about MediaCentral l Asset Management? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MediaCentral l Asset Management ](https://www.g2.com/products/mediacentral-l-asset-management/discussions/new) GU Guest User What is MediaCentral l Asset Management used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mediacentral-l-asset-management-used-for) [ View all Discussions ](https://www.g2.com/products/mediacentral-l-asset-management/discuss) ## Pricing Options Pricing provided by MediaCentral l Asset.... ### Standard ### ExpertPlus ### Elite [ View More Pricing Information ](https://www.g2.com/products/mediacentral-l-asset-management/pricing) ##### ##### MediaCentral l Asset Management Features Interface and Performance Import/Export Organizational Interface Search Asset Management File Types Metadata File Transformation Media Types Video Audio Administration Workflow Management User, Role, and Access Management Brand Portal [ View More Features ](https://www.g2.com/products/mediacentral-l-asset-management/features) ##### Categories on G2 [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) ##### Explore More [Which enterprise service bus solutions offer best-in-class API orchestration with drag-and-drop configuration?](https://www.g2.com/discussions/which-enterprise-service-bus-solutions-offer-best-in-class-api-orchestration-with-drag-and-drop-configuration)[Leading password management solution for office use](https://www.g2.com/discussions/top-rated-password-management-solutions-for-office-use)[Best Workforce Management Software](https://www.g2.com/discussions/best-workforce-management-software-for-teams-in-2025) [Top conversation intelligence platforms for business](https://www.g2.com/discussions/top-conversation-intelligence-platforms-for-business)[Which content analytics tool offers AI-powered recommendations?](https://www.g2.com/discussions/which-content-analytics-tool-offers-ai-powered-recommendations)[Which commenting systems increase reader engagement without requiring dedicated moderation staff?](https://www.g2.com/discussions/which-commenting-systems-increase-reader-engagement-without-requiring-dedicated-moderation-staff%20) [Show MoreShow Less](javascript:void(0);)