--- title: MediaCentral l Asset Management Reviews meta\_title: 'MediaCentral l Asset Management Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 28 reviews by the users' company size, role or industry to find out how MediaCentral l Asset Management works for a business like yours. aggregate\_rating: rating\_value: 3.7 review\_count: 28 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # MediaCentral l Asset Management Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by MediaCentral l Asset Management but has limited features. Are you part of the MediaCentral l Asset Management team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! MediaCentral l Asset Management provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data. * * * Seller [Avid Technology](https://www.g2.com/sellers/avid-technology) Discussions [MediaCentral l Asset Management Community](https://www.g2.com/products/mediacentral-l-asset-management/discuss) Solution Type All-in-One Overview by Gina Pryor Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/mediacentral-l-asset-management/pricing) ## Top-Rated Alternatives [ ![Brandfolder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandfolder") Brandfolder 4.4/5(1,428) ](https://www.g2.com/products/brandfolder/reviews) [ ![Bynder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bynder") Bynder 4.5/5(1,165) ](https://www.g2.com/products/bynder/reviews) [ ![Acquia DAM (Widen)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Acquia DAM (Widen)") Acquia DAM (Widen) 4.4/5(631) ](https://www.g2.com/products/acquia-dam-widen/reviews) [ View All Alternatives ](https://www.g2.com/products/mediacentral-l-asset-management/competitors/alternatives) ## User Insights Average based on 28 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Shubham S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shubham S.") SS Shubham S. Senior Associate Business Analyst Mid-Market (51-1000 emp.) 10/29/2018 "Alienbrain studio review" 4.5/5 What do you like best about MediaCentral l Asset Management? Best for collaborative work. Best fir artists and having simple interface. It is very secure and reliable. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? I have found only one cons that is high cost redt is good. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Helps alot for game development studio.Projects become more visualise. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Mid-Market (51-1000 emp.) 10/25/2018 "Confusing but powerful" 3/5 What do you like best about MediaCentral l Asset Management? If it's set up properly and constantly maintained and used by people who know it inside and out... it works. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? If it's not set up properly or not maintained or not used by people who know it inside in out, it's confusing. Files can go all over the place, but that's assuming you can even connect to interplay in the first place. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? File sharing, project management, and storage. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") CM Verified User in Music Small-Business (50 or fewer emp.) 10/29/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Alienbrain Studio is a clever asset management tool" 4/5 What do you like best about MediaCentral l Asset Management? It simplifies things well and makes organization in the entertainment industry easier and more seamless. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Not enough people are aware of it and hesitant to invest in its resources. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? It's easier to collaborate, edit and approve the different assets stored. Sometimes the interface feels a little clunky. Managing products is easier and it provides a good visual to skim. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Printing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Printing") UP Verified User in Printing Small-Business (50 or fewer emp.) 10/29/2018 "Alienbrain Studio" 2.5/5 What do you like best about MediaCentral l Asset Management? I like that it's easy to use with a lot of design software such as PhotoShop and Office. The userface is very easy to follow. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? The pin feature could use some major improvements. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? It was used as a way to manage resources and keep track of useage. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Small-Business (50 or fewer emp.) 10/29/2018 "Most helpful product ever" 2.5/5 What do you like best about MediaCentral l Asset Management? Very easy to use. Simple and self explanatory Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Nothing I dislike about it I like everything Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? This has helped me and my colleagues very much over the months using it Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alexis S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis S.") AS Alexis S. Engineering Project Manager PMP / Graphics Management Technology / VizRT Application Manager Broadcast Media Enterprise (\> 1000 emp.) 12/21/2017 "We use Interplay MAM for Long Term Archive and long format content" 2.5/5 What do you like best about MediaCentral l Asset Management? It is a very solid product, very stable developed and provides the functionality it was designed for. We are already using the new version: Media Central. It is an integrated workflow solution that provides advanced media asset management that we use for all areas of the company, News, Entertainment and Sports. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? The topology is very complex and difficult to support. Transfers are not as fast as users would like. The user interface is acceptable but could be better. Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Is stable and pricey. Difficult to develop custom workflows and solutions Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Long-Term archive asset management for all the internal production areas, News, Entertainment and Sports. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") UT Verified User in Transportation/Trucking/Railroad Enterprise (\> 1000 emp.) 10/29/2018 "Great digital asset tool" 3.5/5 What do you like best about MediaCentral l Asset Management? Ease of use, Software is very intuitive. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Could be more robust. Rather limited in its offering. Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: Nothing at this time Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? Manage digital assets Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Mechanical or Industrial Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mechanical or Industrial Engineering") UM Verified User in Mechanical or Industrial Engineering Mid-Market (51-1000 emp.) 1/30/2018 "Solid Asset Management Solution" 4/5 What do you like best about MediaCentral l Asset Management? What I like best in that it consolidates all your media and makes finding particular files you are looking fast and easy. You can automate workflows. It can integrate with other Avid and 3rd party programs. It allows users to easily collaborate on projects. A shared online workstation so users can access information in real time. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? The transfer rates that enable quick upload and download of media files are on the slow side. Review collected by and hosted on G2.com. Recommendations to others considering MediaCentral l Asset Management: There is a high learning curve with setting up custom workflows, but once you get the hang of it and are able to set one up, it can save a lot of time. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? What we use this for is workflow designing. This this solution, admins and supervisors can design workflows for their teams that can automate certain functions. What we like about this is that users are more efficient with their time because it allows them to focus on other aspects of their assignments. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jonathan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan M.") JM Jonathan M. Lead Director/ Technical Director Media Production Small-Business (50 or fewer emp.) 12/28/2017 "Everyday use " 4/5 What do you like best about MediaCentral l Asset Management? The system has a very easy work flow that allows you to find what you need very quickly. Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? The product at times can make finding clips are if they are not labeled correctly. Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? It allows us to keep track of content where and when we need it Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") UD Verified User in Design Small-Business (50 or fewer emp.) 6/8/2018 "Great " 4.5/5 What do you like best about MediaCentral l Asset Management? I love for a design software to possess a state of the art graphics Review collected by and hosted on G2.com. What do you dislike about MediaCentral l Asset Management? Sometimes the software upgrades get to be too much and is slow to regenerate Review collected by and hosted on G2.com. What problems is MediaCentral l Asset Management solving and how is that benefiting you? My company is definately seeing some improvent and yielding more income Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about MediaCentral l Asset Management? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MediaCentral l Asset Management ](https://www.g2.com/products/mediacentral-l-asset-management/discussions/new) GU Guest User What is MediaCentral l Asset Management used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mediacentral-l-asset-management-used-for) [ View all Discussions ](https://www.g2.com/products/mediacentral-l-asset-management/discuss) ## Pricing Options Pricing provided by MediaCentral l Asset.... ### Standard ### ExpertPlus ### Elite [ View More Pricing Information ](https://www.g2.com/products/mediacentral-l-asset-management/pricing) ##### ##### MediaCentral l Asset Management Features Interface and Performance Import/Export Organizational Interface Search Asset Management File Types Metadata File Transformation Media Types Video Audio Administration Workflow Management User, Role, and Access Management Brand Portal [ View More Features ](https://www.g2.com/products/mediacentral-l-asset-management/features) ##### Categories on G2 [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) ##### Explore More [Which enterprise service bus solutions offer best-in-class API orchestration with drag-and-drop configuration?](https://www.g2.com/discussions/which-enterprise-service-bus-solutions-offer-best-in-class-api-orchestration-with-drag-and-drop-configuration)[Leading password management solution for office use](https://www.g2.com/discussions/top-rated-password-management-solutions-for-office-use)[Best Workforce Management Software](https://www.g2.com/discussions/best-workforce-management-software-for-teams-in-2025) [Top conversation intelligence platforms for business](https://www.g2.com/discussions/top-conversation-intelligence-platforms-for-business)[Which content analytics tool offers AI-powered recommendations?](https://www.g2.com/discussions/which-content-analytics-tool-offers-ai-powered-recommendations)[Which commenting systems increase reader engagement without requiring dedicated moderation staff?](https://www.g2.com/discussions/which-commenting-systems-increase-reader-engagement-without-requiring-dedicated-moderation-staff%20) [Show MoreShow Less](javascript:void(0);)