I value the multi-platform visibility dashboard the most because it lets me see ChatGPT, Gemini, Claude, and Perplexity side by side with actual scores and trends over time, which is something no other tool offers. I don't have to manually test prompts across different AI tools and guess at the results. The keyword-level breakdown is genuinely useful, allowing me to see exactly which topics my brand is winning on and which ones competitors are dominating, helping me prioritize my content strategy. The integration with Google Search Console is a great addition, as it means I have AI visibility and organic search data in the same dashboard, so I'm not jumping between different tools to understand my overall search presence. Review collected by and hosted on G2.com.
The main thing is that AI analyses take some time to run - you set up your keywords and prompts and then wait for results rather than getting them instantly. The onboarding could also be smoother. There are quite a few concepts to get familiar with - keywords, prompts, AI providers, visibility scores - and it takes a little time to understand how everything connects. Better in-app guidance for new users would help. Finally, since it is a relatively new product, some features are still maturing. But the team ships updates frequently and the core functionality works well. Review collected by and hosted on G2.com.