Marketing Mix Modeling & ROI Pricing Overview

Automatically identify, unify, and surface every key decision-maker and influencer across your pipeline without manual tagging or guesswork. Our rules-based engine uses engagement signals, territory, campaign activity, ownership, and custom logic to build complete buying groups tied to opportunities and accounts. With full visibility into who’s involved, what they’ve done, and when they engage, your revenue teams can prioritize follow-up, collaborate more effectively, and close deals faster. Eliminate blind spots, reduce data cleanup, and ensure your CRM reflects the true decision-making unit.

We run LinkedIn differently. Audiences built from your CRM. Bid algorithm trained on your closed-won data. Engagement scored at the persona level. The buyer group sees you before they search — and the platform learns who actually buys.