--- title: Magic Reviews meta\_title: 'Magic Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 10 reviews by the users' company size, role or industry to find out how Magic works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 10 scale: '5' date\_modified: '2026-07-12' parent\_category: name: Identity Management url: https://www.g2.com/categories/identity-management --- # Magic Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Magic but has limited features. Are you part of the Magic team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Magic offers a robust platform for any size business that seeks to unleash the potential of Web3 with minimal difficulty, exceptional security, and strong regulatory compliance. Featuring one-click wallet creation, fiat on-ramps, NFT minting, checkout, authentication, and proven key management, Magic empowers any company to build trusted relationships with customers like never before. Embraced by a thriving community of over 170,000 developers and trusted by hundreds of companies including Mattel, Macy's, 7-Eleven, and Immutable, Magic is experiencing explosive 300% YoY growth. With Magic’s comprehensive suite of products, businesses can: - Create unique customer loyalty programs and virtual experiences that deepen brand engagement - Build branded NFT marketplaces that drive additional revenue streams - Accelerate the launch of inaugural NFT programs and collections to market - Grow customer acquisition with passwordless logins and seamless onboarding experiences For more information visit magic.link. * * * Seller [Magic Labs, Inc.](https://www.g2.com/sellers/magic-labs-inc) Discussions [Magic Community](https://www.g2.com/products/magic-2023-09-11/discuss) Languages Supported Afrikaans, Azerbaijani, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Macedonian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), Chinese (Traditional) Overview by Sean Li Show More ## Pricing Pricing provided by Magic. ### Developer Pay As You Go ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/magic-2023-09-11/pricing) ## Top-Rated Alternatives [ ![LastPass](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LastPass") LastPass 4.5/5(2,078) ](https://www.g2.com/products/lastpass/reviews) [ ![1Password](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "1Password") 1Password 4.6/5(1,810) ](https://www.g2.com/products/1password/reviews) [ ![Keeper Password Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keeper Password Manager") Keeper Password Manager 4.6/5(1,235) ](https://www.g2.com/products/keeper-password-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/magic-2023-09-11/competitors/alternatives) ## User Insights Average based on 10 real user reviews. [Log in to unlock pricing and user insights](/login) ![Piyush C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyush C.") PC Piyush C. Software Developer E-Learning Small-Business (50 or fewer emp.) 1/11/2024 "Magic Review." 4/5 What do you like best about Magic? I like that Magic is easy to integrate and use. It eliminates the hassle of remembering and managing passwords, and it makes the login process faster and smoother. I also like that Magic is secure and decentralized, as it uses blockchain technology to store users’ identities and keys. Magic also offers a generous free tier and affordable pricing plans. Review collected by and hosted on G2.com. What do you dislike about Magic? There is not much to dislike about Magic, but sometimes the magic link emails can take a while to arrive or end up in the spam folder. I wish there was a way to resend the magic link or use an alternative method, such as a QR code or a mobile app. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? I am using Magic to authenticate users for my web application. It has helped me to simplify the login process, reduce the risk of password breaches, and increase user retention and engagement. Magic has also saved me the cost and effort of building and maintaining my own authentication system. We even use it at scaler for passwordless authentication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 1/3/2024 "Up and running in no time" 5/5 What do you like best about Magic? It is great out-of-the-box with just the right amount of advanced features for us. We needed a quick authentication/login solution for our B2B subscription service and Magic just made that happen without any problems. Integration was a breeze with our custom Webflow site and underlying CRM system. We had NO technocal issues and with the new login log feature we can trouble shoot the users who mess up during login - incredibly strong argumentation to have when doing customer service! 100s of logins daily so frequency of use is no trouble. Customers support is super helpful and quick to respond. Pricing is cheap compared to the competition. Review collected by and hosted on G2.com. What do you dislike about Magic? A bit to few visual customization features. We would love to change the layout and wording more to accomodate our users. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? We are running a B2B substription service and needed a passwordless solution to make sure we can onboard and support the specific users with accounts. Magic made the change to passwordless a breeze. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nikhil A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikhil A.") NA Nikhil A. Staff Software Engineer Information Technology and Services Mid-Market (51-1000 emp.) 11/24/2023 "Magic: your goto wallet" 4/5 What do you like best about Magic? Magic is convenient and accessible from any device. This makes it easier to manage your funds on the go. It supports multiple cryptocurrencies, allowing users to manage various assets in one place. Review collected by and hosted on G2.com. What do you dislike about Magic? Overall the experience is very good with magic but sometimes there are few bugs that may bothers the user for long run. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? Magic is solving the authentication for my web applications without need of the password. It makes it very easier to authorize the users and to manage their different currencies in the wallet. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite WM Wellintgon M. Small-Business (50 or fewer emp.) 10/26/2023 "Great for everyday use" 5/5 What do you like best about Magic? The ease of use of its interface and the resources that are available, as well as the customer service, are very interesting. Review collected by and hosted on G2.com. What do you dislike about Magic? In general, the platform is very good, what bothers me are the bugs that occur. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? usability, with each update the service improves Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Avinash U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avinash U.") AU Avinash U. DevOps Engineer-I Small-Business (50 or fewer emp.) 2/3/2022 "Secure passwordless authentication with Magic" 4/5 What do you like best about Magic? The UI of magic links is very appealing and provides excellent customizability concerning login forms and branding. There are many social login providers to choose from, such as Google, Facebook, Twitter, GitHub, Apple, etc. There are options to set access control for users and domains, providing security to our applications. Getting started with magic was very easy due to the extensive docs and SDKs to get started and implement as well. Review collected by and hosted on G2.com. What do you dislike about Magic? The pricing is not very clear; users will need to contact support for each feature that has to be enabled. The UX could also improve with the ability to log with an OTP sent to email instead of using links each time. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? We use Magic for authenticating users in our application using email and SMS. Magic's audit of users signing up/logging in is beneficial for monitoring our signups. We were able to ensure users from a specific domain were only able to sign up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Chandrakant S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandrakant S.") CS Chandrakant S. Developer Mid-Market (51-1000 emp.) 7/13/2022 "Best and easy to login users." 4.5/5 What do you like best about Magic? It is easy to implement authentication of users. Review collected by and hosted on G2.com. What do you dislike about Magic? It should have an alternative login feature also. Review collected by and hosted on G2.com. Recommendations to others considering Magic: Easy to implement authentication, Rather than making it from scratch using it saves time and efforts. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? Authentication is very hard to implement from scratch. It make whole process easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AG Andrew G. Data Analyst Small-Business (50 or fewer emp.) 6/10/2022 "Low-code is very refreshing" 4/5 What do you like best about Magic? I find as a non-coder user, using low-code solutions within Magic has been actually low-code. I have used low-code in the past where it was advertised as low code, but ended up high code. Review collected by and hosted on G2.com. What do you dislike about Magic? While it is low-code, it is quite a complex system to integrate into existing workflows. I had to strongly rely on our IT team to be competent enough to be able to troubleshoot shortcomings of the integration of tools. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? It has made authentication and single-sign-on a lit simpler than our previous process. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Dylan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan H.") DH Dylan H. Co-founder Small-Business (50 or fewer emp.) 4/5/2022 "Magic simplifies the auth process to another level" 4/5 What do you like best about Magic? My favorite aspect is the simplicity of setting it up. The SDK has come in handy for quickly getting new side-projects going without too much configuration. Another thing is the actual product itself. I feel like it's much more secure to be using emails compared to storing sensitive data. Review collected by and hosted on G2.com. What do you dislike about Magic? I wish more flexible pricing options were available on the front page. I'm currently on the Builder tier, although it'd be nice to understand the amount I'd be paying after surpassing that. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? Magic has allowed me to solve authentication without much effort. We've found it to be more secure for users and ourselves due to not having to store passwords, along with a better experience in general. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 4/11/2022 "Expensive for us to remove this dependency" 1/5 What do you like best about Magic? Easy to integrate, good documentation, transparent pricing though better alternatives (like firebase) are available for free. Review collected by and hosted on G2.com. What do you dislike about Magic? Unreliable login for users, extremely slow processing of social login, challenging to rely on in a production environment. It cost significant labour to remove this integration from our product - it was a poor decision that we wouldn't make again. Review collected by and hosted on G2.com. Recommendations to others considering Magic: Implement with caution and explore free alternatives. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? Login, social login without verification, off-site security, passwordless Review collected by and hosted on G2.com. Show More 5/2/2022 Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 9/8/2021 "Easy as... magic" 4/5 What do you like best about Magic? SSO - I love an easy single sign on... it makes holding repeat visitors and customers just that bit easier. Plus the price point really suits my business. Review collected by and hosted on G2.com. What do you dislike about Magic? It's difficult to deploy without a technical person. Our in house IT guy struggled. Review collected by and hosted on G2.com. Recommendations to others considering Magic: Get a techie to deploy it. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? Quickly allowing customers to get to the buy page... the less they need to click the lower my bounce rate. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by Magic. ### Developer Pay As You Go ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/magic-2023-09-11/pricing) ##### Categories on G2 [Passwordless Authentication](https://www.g2.com/categories/passwordless-authentication)[Cryptocurrency Wallets](https://www.g2.com/categories/cryptocurrency-wallets)[Blockchain as a Service](https://www.g2.com/categories/blockchain-as-a-service) [Passwordless Authentication](https://www.g2.com/categories/passwordless-authentication)[Cryptocurrency Wallets](https://www.g2.com/categories/cryptocurrency-wallets)[Blockchain as a Service](https://www.g2.com/categories/blockchain-as-a-service)[NFT Platforms](https://www.g2.com/categories/nft-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What platform integrates service desk tools with asset management?](https://www.g2.com/discussions/what-platform-integrates-service-desk-tools-with-asset-management)[Leading customer comms software for SaaS companies](https://www.g2.com/discussions/leading-customer-comms-software-for-saas-companies)[Which BIM objects platforms let a manufacturer publish and maintain their own product library so specifiers are always accessing current geometry and data?](https://www.g2.com/discussions/which-bim-objects-platforms-let-a-manufacturer-publish-and-maintain-their-own-product-library-so-specifiers-are-always-accessing-current-geometry-and-data) [SafetyCulture vs SafetyChain: which food safety management platform integrates better with existing business systems?](https://www.g2.com/discussions/safetyculture-vs-safetychain-which-food-safety-management-platform-integrates-better-with-existing-business-systems)[What are the best food safety management software platforms for small teams managing tight timelines?](https://www.g2.com/discussions/what-are-the-best-food-safety-management-software-platforms-for-small-teams-managing-tight-timelines)[Is there an FSM platform that delivers a clear return on investment without needing expensive customization or consultants to get started?](https://www.g2.com/discussions/is-there-an-fsm-platform-that-delivers-a-clear-return-on-investment-without-needing-expensive-customization-or-consultants-to-get-started) [Show MoreShow Less](javascript:void(0);)