[ Magic Reviews ](https://www.g2.com/products/magic-2023-09-11/reviews) [ Magic Reviews ](https://www.g2.com/products/magic-2023-09-11/reviews) # Magic Pricing Overview [Editedit](https://my.g2.com/magic-2023-09-11/pricings) Free Trial ## Magic Pricing Key Insights Last updated on Jul 30, 2026 * * * Magic pricing tiers are designed to support different usage levels and team sizes. Magic also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Magic pricing table below to figure out the best fit for your needs. * * * Developer — Pay As You Go Enterprise — Contact Us Rated 4.0 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Developer Pay As You Go 1,000 free monthly active users (MAUs) 5¢ per MAU up to 5,000 MAUs, then 10¢ per MAU - Email, Google, 3rd party login - Web, mobile, and gaming SDKs - Support for 20+ blockchains - Plug & play or white-label wallet - Payment features and fiat on-ramps Show More Enterprise Contact Us Custom MAU-tiered pricing - Premium auth features - Identity provider auth integration (OIDC) - Custom API rate limits - NFT features (Smart Contract Deployment, Minting, Checkout) - VIP Support, guaranteed response times & SLAs - Custom Implementation + Development Show More With our fair pricing guarantee, you'll only pay for up to 4 logins / user / month. Plus, for a limited time only, get your first 10,000 logins 100% free. If you're a startup, you may qualify for our startup program with 50,000 free logins. And finally, earn 3,000 additional logins for every friends you refer, up to 90,000 total. Pricing information for Magic is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Magic must be conducted with the seller. Pricing information was last updated on October 10, 2024 Show More ## Magic Pricing FAQs Generated using AI Is Magic free, or does it offer a free trial? Magic does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Magic cost in 2026? Pricing details for Magic are not publicly listed. Users should visit the Magic Labs, Inc.'s official pricing page or contact the vendor directly for current pricing information. Who is Magic pricing best suited for? Magic's pricing is best suited for small-business developers and technical founders building web or mobile applications who want fast, low-friction authentication without managing passwords or building auth infrastructure from scratch. G2 reviewers from e-learning, higher education, health and wellness, and B2B subscription services consistently represent this profile, praising the Developer tier's easy SDK integration and generous free MAU allowance. Mid-market IT and software teams also appear among G2 reviewers and benefit from Magic's scalable pay-as-you-go model. Magic's Enterprise tier targets larger organizations needing OIDC integration, NFT features, custom rate limits, and SLA-backed support, particularly those in regulated or blockchain-adjacent industries requiring dedicated implementation assistance. What are the key differences between the free and paid versions of Magic? Magic's Developer tier is pay-as-you-go, covering 1,000 free monthly active users (MAUs), then 5¢ per MAU up to 5,000 and 10¢ beyond, with email, Google, and third-party login, web and mobile SDKs, blockchain support, and wallet features included. Magic's Enterprise tier moves to custom MAU-tiered pricing and adds premium auth features, OIDC identity provider integration, custom API rate limits, NFT and smart contract capabilities, guaranteed SLAs, and dedicated implementation support. G2 reviewers note the Developer tier handles high daily login volumes comfortably, though one reviewer flagged limited pricing transparency when trying to understand costs beyond the base tier without contacting support. Is Magic considered good value for its pricing? G2 reviewers broadly consider Magic good value, with multiple small-business users across e-learning, health, and B2B services citing affordable pricing as a standout advantage. The Developer tier's 1,000 free MAUs and pay-as-you-go model draw consistent praise for suiting early-stage projects without upfront commitment. One reviewer explicitly notes Magic's pricing is cheap compared to competition. However, a 1-star G2 review flags that free alternatives like Firebase exist, and one reviewer found pricing transparency lacking, requiring support contact to clarify feature costs. Occasional reliability concerns around social login speed temper value perception for production-grade deployments, but the overall 4.0+ average rating signals solid cost-to-value satisfaction among Magic's core small-business audience. ## Top-Rated Alternatives [ ![LastPass](https://images.g2crowd.com/uploads/product/hd_favicon/9020c8120331d4c9d0995cb91a5b1f9d/lastpass.svg "LastPass") LastPass 4.5/5(2,080) ](https://www.g2.com/products/lastpass/reviews) [ ![1Password](https://images.g2crowd.com/uploads/product/hd_favicon/44a92221962a61e97eaf7f9b7327e4fc/1password.svg "1Password") 1Password 4.6/5(1,810) ](https://www.g2.com/products/1password/reviews) [ ![Keeper Password Manager](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01594bd607354336a9061abbe06a71a2/keeper-password-manager.png "Keeper Password Manager") Keeper Password Manager 4.6/5(1,235) ](https://www.g2.com/products/keeper-password-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/magic-2023-09-11/competitors/alternatives) ## Magic Alternatives Pricing The following is a quick overview of editions offered by other [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication) | Product | Price | Features | | --- | --- | --- | | ![LastPass](https://images.g2crowd.com/uploads/product/image/small_square/small_square_393046867014b0e8a5bef9babac07fc7/lastpass.png)[LastPass](https://www.g2.com/products/lastpass/reviews) LastPass Business | $7.001 User/Per Month, Billed Annually | Effortless password and access management. Best for small businesses, agencies and commercial/enterprise business units. All the features in LastPass Teams Plus... Unlimited purchasable users 100+ security policies LastPass Families for employees Group user management Provisioning integrations with Microsoft ADFS, Microsoft Azure AD, Okta, OneLogin Federated Login with Microsoft ADFS, Microsoft Azure AD, and Okta Advanced reporting Library of pre-integrated SSO apps | | ![Keeper Password Manager](https://images.g2crowd.com/uploads/product/image/small_square/small_square_01594bd607354336a9061abbe06a71a2/keeper-password-manager.png)[Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) Keeper Password Manager - Business | Starting at $2.00Per Month | Simple and secure password management for your business to prevent data breaches, improve employee productivity and meet compliance standards Encrypted vault for every user Folders and subfolders Shared team folders Access from unlimited devices Policy engine and enforcements Security Audit Activity reporting Team management Basic Two-Factor Authentication (SMS, TOTP, smartwatch and FIDO U2F) | | ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ebfae2a9075850f9fa094c23484ef258/microsoft-entra-id.jpg)[Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) Azure Active Directory Free | Free | The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others. Partially Included: Authentication, single sign-on and multifactor authentication (MFA) Partially Included: Applications Access Partially Included: Authorization and Conditional Access Partially Included: Administration and hybrid identity Partially Included: End-user self-service Partially Included: Identity Governance Partially Included: Event logging and reporting | Various alternatives pricing & plans Free Trial Pricing information for the above various Magic alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ## Magic Pricing Reviews (2) ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 1/3/2024 "Up and running in no time" 5/5 What do you like best about Magic? It is great out-of-the-box with just the right amount of advanced features for us. We needed a quick authentication/login solution for our B2B subscription service and Magic just made that happen without any problems. Integration was a breeze with our custom Webflow site and underlying CRM system. We had NO technocal issues and with the new login log feature we can trouble shoot the users who mess up during login - incredibly strong argumentation to have when doing customer service! 100s of logins daily so frequency of use is no trouble. Customers support is super helpful and quick to respond. Pricing is cheap compared to the competition. Review collected by and hosted on G2.com. What do you dislike about Magic? A bit to few visual customization features. We would love to change the layout and wording more to accomodate our users. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? We are running a B2B substription service and needed a passwordless solution to make sure we can onboard and support the specific users with accounts. Magic made the change to passwordless a breeze. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Piyush C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyush C.") PC Piyush C. Software Developer E-Learning Small-Business (50 or fewer emp.) 1/11/2024 "Magic Review." 4/5 What do you like best about Magic? I like that Magic is easy to integrate and use. It eliminates the hassle of remembering and managing passwords, and it makes the login process faster and smoother. I also like that Magic is secure and decentralized, as it uses blockchain technology to store users’ identities and keys. Magic also offers a generous free tier and affordable pricing plans. Review collected by and hosted on G2.com. What do you dislike about Magic? There is not much to dislike about Magic, but sometimes the magic link emails can take a while to arrive or end up in the spam folder. I wish there was a way to resend the magic link or use an alternative method, such as a QR code or a mobile app. Review collected by and hosted on G2.com. What problems is Magic solving and how is that benefiting you? I am using Magic to authenticate users for my web application. It has helped me to simplify the login process, reduce the risk of password breaches, and increase user retention and engagement. Magic has also saved me the cost and effort of building and maintaining my own authentication system. We even use it at scaler for passwordless authentication. Review collected by and hosted on G2.com. 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