What I like best is that LinkPicker puts backlink pricing from multiple marketplaces into one place. Before, my team would open several marketplace tabs for every outreach list and cross-check prices by hand. Now we can see the same site across vendors, spot the cheapest offer, and check Domain Rating and traffic without leaving the dashboard.
For an agency, that adds up fast. We run link building for several clients at once, and cutting out the manual price comparison saves us real hours every week. It also helps with margins, because we're no longer overpaying for a placement that's listed cheaper elsewhere. It's become the first stop whenever we're planning a campaign, whether we need a handful of links or a few dozen. Review collected by and hosted on G2.com.
My main wish is broader marketplace coverage. LinkPicker already pulls from several platforms, but a few of the vendors we use regularly aren't included yet, so for some sites I still end up checking prices separately. Adding more platforms would make it a true one-stop comparison tool. That said, it's a minor gripe, and the coverage has been more than enough to make it part of our daily workflow. Review collected by and hosted on G2.com.