Kochava Reviews (136)

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Kochava Reviews (136)

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4.1
136 reviews

What do users say?

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Users consistently praise the customer support and robust analytics provided by Kochava, highlighting how responsive and helpful the team is in addressing queries and optimizing tracking setups. The platform's ability to deliver detailed insights into campaign performance and user behavior is valued, although some users note a steep learning curve with the interface, particularly for beginners.

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Mike R.
MR
Mike R.
Enterprise (> 1000 emp.)
"Outstanding Custom Support and Insightful Solutions"
5/5
What do you like best about Kochava?

I really appreciate Kochava's ability to problem solve and their out-of-the-box thinking. They come up with solutions even for things they might not have in their current toolset, and they enjoy hearing client feedback to improve their product offerings. I also find it valuable that Kochava becomes an extension of our internal team, goingbove and beyond to ensure we succeed. The support team is top-notch, consistently being available, even before we had finalized our contracts with them. Additionally, the SDK implementation was fairly easy, and the team was super helpful and supportive during the onboarding process. I also enjoy their annual client summit, which provides great insights, informative sessions, and networking opportunities to connect with others in the space. Their ability to provide great insights and the quality of their support team stands out for me. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

From a marketing standpoint, there are no issues that I can think of that Kochava is not delivering on. Our dev team has asked for a custom solution that has not been prioritized yet. So I think that's probably the only thing I can think of, from our experience to date, that's there was not an immediate solve for, but its a custom ask, so i can't say there have been any issues. Review collected by and hosted on G2.com.

Mike T.
MT
Mike T.
Staff Marketing Operations Manager
"Exceptional Support, Room For Innovation"
4/5
What do you like best about Kochava?

I find their customer service to be incredible and appreciate the partnership they facilitate. Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems and build out custom solutions. It's unmatched in this industry. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Kochava does seem to be behind sometimes on more innovative solutions, especially for the mobile app install industry. The focus on providing a variety of services for different marketers and working towards an omni-channel solution might mean they leave behind some other core-initiatives. At times, our ad platforms look to Kochava second, third, or even last to support beta products or other needs because Kochava has to deprioritize them. Review collected by and hosted on G2.com.

Amy  L.
AL
Amy L.
Marketing
Enterprise (> 1000 emp.)
"Easy to Implement, Powerful Dashboards, and Responsive Support"
4.5/5
What do you like best about Kochava?

We use Kochava as our MMP for tracking our in app conversion data across platforms. I like that the ease of use and the ease of implementation. Our support team is knowledgeable and always available to help. Doing network integrations are simple and straightforward. I use the dashboards a lot for troubleshooting and attribution analyses across devices. I use Kochava almost daily, but mostly on a weekly basis for media reporting purposes. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

The SAN integrations are a bit harder because it requires implementation from the partners which can sometimes be challenging. Review collected by and hosted on G2.com.

Verified User in Entertainment
EE
Verified User in Entertainment
Mid-Market (51-1000 emp.)
"Kochava Delivers Clear Insight into Paid Media Performance Across CTV and Beyond"
5/5
What do you like best about Kochava?

Kochava provides insight into the impact and effectiveness of our paid media buys across CTV as well as other partners. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

The biggest challenge that we're running into in measuring our CTV advertising is that much of the tracking is done through view-through attribution. That makes it somewhat difficult to compare to other channels. However, this is not a Kochava problem so much as a CTV problem, and I believe Kochava has the tools to help us figure this out. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Kochava Makes Campaign KPI Tracking and Event Analysis Effortless"
4.5/5
What do you like best about Kochava?

I like how easy it is to retrieve and visualize the exact data I need using the filter options, so I can analyze the campaigns I’m focused on. In particular, the Kochava dashboard and portal make it straightforward to review campaign KPIs and to see both claimed and unclaimed events without hassle. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

For specific use cases that involve adding a conversion tracker to a website, it’s not as easy as I’d like to verify that the advertiser has set the tracker up correctly. I’d really like to see improvements in that area, especially around making setup verification clearer and more straightforward. Review collected by and hosted on G2.com.

Denice L.
DL
Denice L.
Mid-Market (51-1000 emp.)
"Effective Attribution with Stellar Support"
4/5
What do you like best about Kochava?

I think the best thing about Kochava is their customer success team. They're super responsive and nice people to work with. Kochava helps our clients have one source of truth, as they compare our performance with our competitors. It alleviates work that would've fallen onto my company. I use the postbacks that I receive from Kochava the most, as it allows me to see how well different placements and creatives are performing in a campaign. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Their sales team is constantly trying to sell their products to my company's sales teams behind our partnerships team's backs. Review collected by and hosted on G2.com.

Jennifer C.
JC
Jennifer C.
Marketing Technology Lead
Enterprise (> 1000 emp.)
"Great customer support, attribution technology for in app tracking, extensive network of ad partners"
5/5
What do you like best about Kochava?

The dedicated support and hands-on nature of the Kochava team, as well as the extensive partner integrations that exist. They are also helpful in adding new integrations for new ad partners if needed. They have a number of features to leverage on their platform as well as partnerships that can be useful for you, including Search Ad Maven. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Areas of opportunity were the user interface, which presented a significant learning curve. However, Kochava has since rolled out a new UI and implemented a few additional updates that are extremely helpful. Pricing can be expensive but I encourage having candid discussions with your account rep. They care about your business and will always work with you. Review collected by and hosted on G2.com.

Ryan W.
RW
Ryan W.
Chief Marketing Officer/Chief Operations Officer
Small-Business (50 or fewer emp.)
"Incredible product and team."
5/5
What do you like best about Kochava?

As someone who’s worked with Kochava across multiple apps, I can confidently say they are the best mobile measurement partner out there. Their platform is robust, offering precise analytics, attribution, and optimization tools that are on par with or better than competitors. But what truly sets Kochava apart is their team—hands down, the best in the industry.

Being a bootstrapped company, Kochava has cultivated a culture of excellence with remarkably high employee retention. This translates to a team with deep tenure, unmatched subject matter expertise, and invaluable context that you simply won’t find elsewhere. While competitors may offer similar features, none can match the quality, dedication, and personalized support of Kochava’s staff. Their customer service is exceptional—they go above and beyond, working tirelessly to ensure your success.

If you’re looking for a reliable, high-performing measurement partner with a team that feels like an extension of your own, Kochava is the clear choice. 10/10, no question. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

I don’t dislike much about the product. Maybe a bit lacking in pretty UI but I don’t care much about that. Review collected by and hosted on G2.com.

Jill B.
JB
Jill B.
Sr. Director, Growth
Mid-Market (51-1000 emp.)
"Amazing Team and Fantastic Product"
4.5/5
What do you like best about Kochava?

Kochava has been instrumental in helping us accurately attribute performance across CTV devices — something few platforms handle well. Their onboarding process was seamless, and their customer success team continues to be one of the most responsive and strategic partners we work with. We’ve been able to confidently measure campaign impact across platforms and optimize spend with real clarity. Their ability to support complex, cross-device user journeys makes them a standout in the attribution space. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Unfortunately we joined right as they were in the middle of a UI redesign so adopting the new set up as been difficult. It's a bit more expensive then other platforms but I feel like the robustness of the product validates the cost. Review collected by and hosted on G2.com.

Malik C.
MC
Malik C.
Senior Marketing Manager
Enterprise (> 1000 emp.)
"CTV Attribution at it's finest."
5/5
What do you like best about Kochava?

Kochava offers robust CTV attribution capabilities, making it a strong choice for marketers looking to measure cross-device performance. It provides unified attribution across CTV, mobile, web, and desktop, enabling clear visibility into the full customer journey. With integrations across major CTV platforms like Roku and Amazon Fire TV, Kochava delivers granular, real-time metrics, including view-through attribution and time-to-conversion data. Its IdentityLink technology enhances cross-device matching, while customizable attribution models and privacy-compliant tracking ensure flexibility and security. Kochava also supports incrementality testing, helping advertisers determine the true impact of their CTV campaigns. Review collected by and hosted on G2.com.

What do you dislike about Kochava?

Nothing to dislike, but I am learning the new UI. Review collected by and hosted on G2.com.