One thing I particularly appreciated was how the platform brings influencer discovery, analytics, and media planning together in a single workflow. I also liked the ability to customise media plans and compare creators using data-driven metrics instead of assumptions. With a more guided onboarding experience and AI-powered recommendations that help interpret the analytics, HypeAuditor could become even more valuable for first-time users. Review collected by and hosted on G2.com.

I think the onboarding experience could be improved to make it easier for new users to understand the workflow. Some features aren’t immediately intuitive, and a few AI-powered recommendations that explain the data and suggest next steps would make the platform even better. Review collected by and hosted on G2.com.

The fake follower detection is spot on and has saved us from partnering with influencers who looked good on paper but had inflated audiences. The audience demographics breakdown (location, age, gender, interests) is detailed and easy to present to clients too.

Also, it brings trust for brands and make their work easier that help us to close deal in a medium time Review collected by and hosted on G2.com.

No things, there is for dislike.

It can interface that can feel a bit overwhelming at first with so many metrics on one screen. Review collected by and hosted on G2.com.

What I like most about HypeAuditor is the combination of a large creator base and detailed analytics for each profile.

We are interested in niche authors and experts who create content on artificial intelligence, SEO and digital marketing. HypeAuditor allows you to find these authors, evaluate the quality and geography of their audience, growth dynamics, engagement, and the potential value of collaboration.

This helps you quickly separate truly relevant experts from accounts that are only relevant based on keywords, but not their audience. Review collected by and hosted on G2.com.

When working with very narrow topics, some of the authors found still have to be manually checked to ensure they match our product and target audience. Review collected by and hosted on G2.com.

The dashboard is very easy to use for newbie. The accuracy & data quality from all social media channel data for each influencer also align with the data in Hypeauditor. From all performance & experience I could say that Hypeauditor is amazing, it can has fraud detection, comprehensive data audience demographic for each influencers, strong reporting and analytics, and multi channels coverage. Plus the speed to load the data is beyond! Also they have AI features, good for agencies handling influencer campaigns, I'd rate HypeAuditor's AI capabilities 9/10 for analytics and decision-making.

I've been using Hypeaditor for more than 3 years, and so far the pricing also make sense to its features & our business. The support team is SUPERB !! Victoria D (Senior Customer Success Manager) who's handling & assist me & my team. Really2 helpful & fast response. Review collected by and hosted on G2.com.

I don't think I have any reason to dislike about Hypeauditor ;) Review collected by and hosted on G2.com.

HypeAuditor is easy to use and very intuitive. In addition, they offer excellent customer support, which makes the overall experience even better. Review collected by and hosted on G2.com.

There are a few bugs and some missing features that, if fixed, could significantly improve the overall experience. For example, it would be very useful to have an option to include an unsubscribe button in emails, along with a way to track clicks on links within those emails. The layout for viewing the history of past outreach campaigns could also be improved. Right now, campaigns aren’t organized in a very intuitive way or displayed on a clear timeline, which makes it harder to understand what happened and when. Also the platform is urgently missing the option to delete email templates. As people in the same team start saving email templates, they end up piling up, some of them are deprecated, but we can't erase them. It gets very messy. Review collected by and hosted on G2.com.

I really like the quick support from HypeAuditor and the emerging services they offer. I find that the entire process, from identifying profiles to formally managing them, is intuitive, which makes managing influencer marketing campaigns easier. Also, when I have questions, the team always responds quickly. The ease of use also stands out, and the initial setup was very easy. Review collected by and hosted on G2.com.

The manual uploading of metrics, considering the volume of profiles, sometimes becomes tedious not being able to do that more easily. Perhaps allowing the profiles we are working with to edit the metrics of their content, and thus not having to do it from here. Review collected by and hosted on G2.com.

HypeAuditor has a large database of YouTube channels with a simple and convenient search.

We are a B2B SaaS company, and our priority channel isn't traditional Instagram influencers, but rather expert marketers who run their own channels. HypeAuditor helps us find these channels, analyze their growth, engagement and the estimated cost and effectiveness of integration. Review collected by and hosted on G2.com.

It doesn't support Linkin creators which is important for B2B Review collected by and hosted on G2.com.

Without a doubt, being able to select creators in a very selective way, with so many filters and send multiple emails to them, this has transformed the way we work in our agency. Review collected by and hosted on G2.com.

The system seems a bit slow to me, but it makes up for it with the result. We could have an option to delete email templates, as a lot of things accumulate that no longer make sense to keep. I also feel that when sending emails, we could have more "sending options," such as composing emails as a developer using HTML code. Additionally, some way to add a signature like in Gmail, for example, in my signature I have an image that is the agency's logo, but when inserting this image, it becomes huge in the email with no chance to resize it. Review collected by and hosted on G2.com.

It’s easy to use, provides lots of data, and it’s great that I can integrate it with other tools. Review collected by and hosted on G2.com.

Sometimes it’s difficult to search for very specific types of profiles, and it can take extra effort at times. Review collected by and hosted on G2.com.

I appreciate how HypeAuditor allows us to sort journalists not only by the number of followers or engagement but also by the quality of their audience and an influence score. It really helps us filter the huge noise on social media and order creators according to relevance, which is critical for our work at Global South World. The platform also saves us time in finding collaborators in any country. Review collected by and hosted on G2.com.

Sometimes it can be hard to ensure that the categories accurately reflect creators' production. Needs to use AI to scan output and set categories more accurately. Review collected by and hosted on G2.com.