I've been with GoodBarber for almost 6 years now, and I have to say that the quality of their work, the solutions they offer, and the innovation they consistently demonstrate are greatly underestimated in the market.
The UI/UX is honestly one of the best I've seen in this category. The back office is clean, logical, and genuinely pleasant to work in, and the apps you ship out of it look polished by default. Even non technical users on my side can jump in and get productive quickly.
On integrations, the platform plays well with everything I need: APIs, external services, payment providers, analytics, plus native connectors that save a lot of custom work. Whenever I've needed to plug GoodBarber into an existing ecosystem, it just worked.
Performance has never been an issue. Builds are fast, the published apps are responsive, load times are short, and I've had no meaningful downtime over these years. That reliability matters more than any feature list.
In terms of pricing and ROI, the value is remarkable. What they charge versus what you would spend building and maintaining the equivalent with an agency or an in house team is simply not comparable. The return was obvious within the first months.
Support and onboarding are excellent. The team is responsive, knowledgeable, and actually helpful rather than scripted, and the documentation plus tutorials make getting started painless. Over 6 years I've always had answers when I needed them.
Finally, the AI and intelligence side is where they keep surprising me. They ship modern, genuinely useful capabilities instead of gimmicks, and they do it early. That is what innovation looks like in practice.
I'm very pleased to be able to use their platform and very satisfied with the solution. Review collected by and hosted on G2.com.
Honestly, there's very little I dislike. The only real limitation I've run into is the lack of control over push notification personalization. Right now there's not much you can do to tailor pushes to individual users or segments, and connecting that layer to external automation tools like Make or similar is not really possible either. I know it's on the roadmap, so I'm confident it will come.
That said, I think this is fairly normal. Giving full autonomy over push configuration is a sensitive thing to open up, both technically and in terms of the risk of misuse, so I understand why they've been cautious about it. It's a limitation I can live with, and it's the only one I'd point to after almost 6 years on the platform. Review collected by and hosted on G2.com.
Thank you for taking the time to write all this. Thank you, genuinely.
On push personalization, I have better news than you expect: what you're describing has shipped. It isn't in the back office, which is where you were looking. Our MCP server now handles push, so you can ask an assistant like Claude for a notification and it composes the three things that matter: the message, the audience, and what opens on tap.
The audience part is exactly your point. You can target by platform, user group, language, location, app launch frequency, subscription status, and individual user identification. So you can re-engage readers who have drifted, or speak differently to active, expired and non-subscribers. Scheduling comes with it: a date and time, a day of the week, or each user's own local time.
And it goes past Make or Zapier rather than joining them. Those wire a fixed trigger to a fixed action. The MCP hands over the operations themselves, so the logic stays with you.
You called this the only limitation after almost six years. I'd rather you had one fewer. Happy to point you to the guide.
Jérôme
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