--- title: Gini by MyTraffic Reviews meta_title: 'Gini by MyTraffic Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Gini by MyTraffic works for a business like yours. date_modified: '2026-08-13' parent_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence --- # Gini by MyTraffic Reviews **Vendor:** Mytraffic **Category:** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence) ## About Gini by MyTraffic Gini by MyTraffic is an AI location intelligence platform that answers location questions in plain language. You ask a question from either a chat or a map and Gini returns the analysis: footfall at an address, who visits, where those visitors come from, what sits around the site, what business is suitable for the address, and how it compares to anywhere else in the covered markets. Most location intelligence software asks you to build the analysis yourself. Pick a geography, choose the metrics, cross the layers, export the file. With Gini, asking the question is the only action you need to take. Someone who has never opened a GIS tool will get the same answer as an analyst who has spent ten years in one. Gini's biggest strength is that it's built on MyTraffic's market leading proprietary mobility dataset, built from a mix GPS signals with other data sources. Because every location is measured the same way, a high street in Lyon, a retail park in Manchester and a shopping centre in Milan compare directly. Coverage extends to more than 10 million locations at 10 meter accuracy across 18 countries: France, UK, Germany, Spain, Italy, Portugal, Netherlands, Belgium, Switzerland, Austria, Poland, Hungary, Ireland, Denmark, Sweden, Norway, Finland and the USA. You can ask Gini anything: - "At this address, what's the footfall and visit trends, broken down by hour, day, month and year, with historical trends and seasonality?" - "What kind of visitors walk down this street? Give me demographics, socioeconomic profiles, visitor origin, dwell time and repeat visit rates." - "Please analyse my store's catchment area, including where visitors travel from and how catchments overlap between sites." - "What is the ideal POI density and competitive mix for my business?" - "Please forecast revenue for a future store in Boston. I want to have an accurate prediction to see whether it's a good expansion opportunity." - "Please run a competitive benchmark between my stores and my competitors. I want to know if I'm gaining market shares faster than them." Every answer has the underlying data attached so you can check the reasoning, refine the question, and export or share the result. Teams use Gini by MyTraffic for site selection and expansion planning, network and portfolio performance tracking, asset valuation and rent negotiation, catchment analysis for marketing activation and media planning, competitor monitoring, and territory attractiveness measurement. Users include retail chains, restaurant and franchise groups, grocers, commercial real estate investors and brokers, advertisers, EV charge point operators, FMCG brands and public sector teams. - [View Gini by MyTraffic pricing details and edition comparison](https://www.g2.com/products/gini-by-mytraffic/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-04+20%3A39%3A32+-0500&secure%5Bsession_id%5D=f29bfdbd-d6d3-41b3-b28f-c06d5d1296f8&secure%5Btoken%5D=36fffa58729eba7d633d175a708b71a7614a1ac4288d7ff099f5085bd906b26a&format=llm_user) ## Gini by MyTraffic Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Cartography** - Geographic Maps - Vector Mapping - Data Visualization - Overlaying - Data Mapping **Analysis** - Predictive Analytics - Distance Analysis - Spatial Analysis - Data Stream - Demographic Data - Trend Analysis - Trade Area Analysis **Reporting** - Data Transformation - WYSIWYG Design - API Integrations - Third-Party Integrations **Additional Functionality** - Customizable Reports - Geotargeting - Ad hoc Reporting - Search/Filter - Role-Based Permissions - Alerts/Notifications - Real-Time Analytics - Reporting & Statistics - Activity Tracking - Geocoding - Widgets - Communication Management - Behavioral Analytics - Data Synchronization - Data Import/Export - Multi-Location - Database Support - 2D/3D Designing - Customer Segmentation - Geofencing - Collaboration Tools - Single Sign On - CAD Tools - Activity Dashboard - AI Copilot - Generative AI - Location Tracking - Reporting/Analytics - Mobile Access - Access Controls/Permissions - User Management - Real-Time Notifications - Heatmaps - Route Optimization **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query ## Top Gini by MyTraffic Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,691 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - 4.4/5.0 (3,685 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) - 4.4/5.0 (761 reviews)