--- title: Free Agency Reviews meta_title: 'Free Agency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Free Agency works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 3 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Free Agency Reviews **Vendor:** Free Agency **Category:** [Other Marketing Software](https://www.g2.com/categories/other-marketing) **Average Rating:** 5.0/5.0 **Total Reviews:** 3 ## About Free Agency Free Agency is a growth engineering company for home service businesses. We manage the full marketing portfolio across paid search, paid listings, lead aggregators, SEO, database marketing, and awareness media for HVAC, plumbing, electrical, and garage door companies. Here's the problem we solve: your agency sends you a report that says 15x ROAS. Your accountant says revenue is flat. Somebody's not doing their job, and you're paying both of them. We built a proprietary attribution engine that matches every inbound lead to completed jobs and invoices in ServiceTitan. Not what Google claims happened. Not what Yelp reports. What actually showed up on your dispatch board and turned into an invoice. The real CPL, the real CAC, the real ROAS, cross-referenced against your FSM. If the numbers don't match, we don't ship the report. We operate as a fractional CMO team backed by a software platform, not an agency that sends you a monthly PDF and disappears. Your dedicated CMO manages strategy and budget decisions. Our 24-hour support team handles platform management, lead dispositioning, and campaign execution. The software automates attribution, pacing, and performance reporting so every dollar is accountable. You stop being your own marketing department. That human insight and experience powers our budget allocation system. Instead of guessing where to spend more or less, we score every channel on actual revenue production and customer acquisition cost, then reallocate to what's working and pull back from what isn't. The channels most agencies overlook, like lead aggregators, quietly deliver some of the best returns in the mix. We find the undervalued players and put them on the field. The scoreboard: 33% average annual revenue growth YTD. $38M in tracked spend. $479M in LTM attributed revenue. Not leads. Revenue. Verified in ServiceTitan. Industries: HVAC, plumbing, electrical, garage doors, and home services. Integrations: ServiceTitan, Google Ads, Meta, Yelp, LSA, Angi, Thumbtack, eLocal, Service Direct, Everconnect, Hatch, and 10+ lead sources. ## Free Agency Reviews ### 1. Best CMO company period **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Free Agency?** Having access to a true fractional CMO service means we’re not just getting marketing tasks completed, we’re getting smart strategy, accountability, and a team that actually understands how to grow a home service company. Their customer service has been outstanding from day one. They’re responsive, proactive, and always focused on what will move the needle for our business. The dashboard has also been a game changer. Having lead tracking, reporting, and marketing performance all in one place has made running our business much easier. Most importantly, the results speak for themselves. Since working together, we’ve increased qualified leads by over 30%, improved our marketing ROI, hit record breaking revenue months, and finally have clear KPIs that show what’s working and where we’re growing. Grateful to find more than just another marketing company, this team delivers strategy, execution, technology, and results. **What do you dislike about Free Agency?** Nothing. They are super responsive and actually care. **What problems is Free Agency solving and how is that benefiting you?** Increasing call volume and decreasing customer aquisition cost. ### 2. Exceptional Support with Real-Time Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jaysen S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Free Agency?** I really appreciate how Free Agency comes in as part of the team and genuinely wants our business to succeed. They manage our marketing budget with a high ROAS, which is quite impressive. The way they aggregate all the data from our CRM and have it readily available in their system allows us to see real-time data on booking rates and missed leads, enabling us to make real-time decisions. It's incredibly useful that they can pull data seamlessly from Service Titan and Dialpad. Plus, the initial setup was very easy with no issues at all. **What do you dislike about Free Agency?** nothing **What problems is Free Agency solving and how is that benefiting you?** Free Agency manages our marketing budget and maintains a high ROAS. They integrate CRM data so we can view real-time booking rates and missed leads, enabling immediate decision-making. ### 3. Revolutionized Our Marketing with Unmatched Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Free Agency?** I really like that Free Agency is very on top of things and professional. They have great vendors that they work with, and they're attentive, providing us with valuable insights. The weekly KPI performance we're seeing is the best one so far. They're just better than the previous marketing companies we worked with. I also appreciate that they were accommodating and helped us through the setup process. **What do you dislike about Free Agency?** Nothing! **What problems is Free Agency solving and how is that benefiting you?** Free Agency provides CMO services, handling everything from digital to print marketing effectively. Lexi, our account manager, manages all aspects, providing valuable insights and working with great vendors. - [View Free Agency pricing details and edition comparison](https://www.g2.com/products/free-agency/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-20+04%3A57%3A55+-0500&secure%5Bsession_id%5D=f00da925-d8de-4395-9fbe-fabe360317e7&secure%5Btoken%5D=fd73d50d50faa2b274282347700ab5600133a4b3d92ba4ed62298759a67414e0&format=llm_user) ## Free Agency Integrations - [ServiceTitan](https://www.g2.com/products/servicetitan/reviews) ## Top Free Agency Alternatives - [Thinkific](https://www.g2.com/products/thinkific/reviews) - 4.5/5.0 (383 reviews) - [Google Trends](https://www.g2.com/products/google-trends/reviews) - 4.6/5.0 (261 reviews) - [E-goi](https://www.g2.com/products/e-goi/reviews) - 4.6/5.0 (65 reviews)