Free Agency Reviews & Product Details

Free Agency is a growth engineering company for home service businesses. We manage the full marketing portfolio across paid search, paid listings, lead aggregators, SEO, database marketing, and awareness media for HVAC, plumbing, electrical, and garage door companies. Here's the problem we solve: your agency sends you a report that says 15x ROAS. Your accountant says revenue is flat. Somebody's not doing their job, and you're paying both of them. We built a proprietary attribution engine that matches every inbound lead to completed jobs and invoices in ServiceTitan. Not what Google claims happened. Not what Yelp reports. What actually showed up on your dispatch board and turned into an invoice. The real CPL, the real CAC, the real ROAS, cross-referenced against your FSM. If the numbers don't match, we don't ship the report. We operate as a fractional CMO team backed by a software platform, not an agency that sends you a monthly PDF and disappears. Your dedicated CMO manages strategy and budget decisions. Our 24-hour support team handles platform management, lead dispositioning, and campaign execution. The software automates attribution, pacing, and performance reporting so every dollar is accountable. You stop being your own marketing department. That human insight and experience powers our budget allocation system. Instead of guessing where to spend more or less, we score every channel on actual revenue production and customer acquisition cost, then reallocate to what's working and pull back from what isn't. The channels most agencies overlook, like lead aggregators, quietly deliver some of the best returns in the mix. We find the undervalued players and put them on the field. The scoreboard: 33% average annual revenue growth YTD. $38M in tracked spend. $479M in LTM attributed revenue. Not leads. Revenue. Verified in ServiceTitan. Industries: HVAC, plumbing, electrical, garage doors, and home services. Integrations: ServiceTitan, Google Ads, Meta, Yelp, LSA, Angi, Thumbtack, eLocal, Service Direct, Everconnect, Hatch, and 10+ lead sources.