entitys Reviews & Product Details

entitys is a cloud-native Product Information Management (PIM) platform for B2B manufacturers and distributors in the mid-market. It combines PIM, Digital Asset Management (DAM), integration (iPaaS) and AI in one system, so teams can centralise product data, keep it complete and consistent, and distribute it to online shops, marketplaces, ERP systems, print catalogues and partners from a single source. What sets entitys apart is self-service. Your own team configures data models, class and attribute structures, channel mappings, validations, translations and export templates directly in the browser, in minutes, without raising a ticket to an implementation partner for every change. entitys grew out of B2B rather than being retrofitted from retail, so technical attributes, channel-neutral data modelling and classification standards such as ECLASS and ETIM are native to the product. Key capabilities: - Flexible data model with classes, attributes, inheritance and variants, plus multi-classification (your own product tree alongside ECLASS and ETIM) - Per-channel completeness scoring to find and fix data gaps before they reach a channel - Multilanguage maintenance with an integrated DeepL translation studio, glossaries and language variants - Digital Asset Management with reference-based assets, AI image tagging, and connectors to external DAM systems - Integration through a fully documented REST API, Universal Connector, scheduled automations with delta sync, webhooks and SFTP; connections to ERP, shop, translation and print systems, and marketplaces via the integrated ecommeleon solution - Exports in CSV, Excel, XML, JSON, BMEcat, DATANORM, SAP IDoc and PDF datasheets, with reusable export templates - AI throughout: the entitys Companion, AI image tagging, and an MCP server that makes the API usable by AI agents entitys runs as a SaaS in ISO 27001 certified data centres in Germany, is GDPR compliant, and works entirely in the browser with no client installation. A typical rollout is productive in about five weeks, with a complete implementation including integrations in six to thirteen weeks. Fixed-price onboarding Launch Packs come with a Mission Complete guarantee, so customers reach go-live with a predictable budget and timeline.