It helps uncover a lot of unanswered questions regarding attribution and what specific properties (campaing, landing pages, channels, etc) have contributed to our pipeline. It's very helpful in stakeholder management, strategy building and data analysis . Review collected by and hosted on G2.com.

There are some UX improvement which could make the platform really easy to use, such as a comparison mode between timeframes or between different filtering options (e.g. for different products). Review collected by and hosted on G2.com.

I like how Dreamdata gives us a complete picture of which channels are useful at each part of the deal by using its Data Driven model. It helps us chart results across various platforms like in-person events, webinars, performance marketing, and organic LinkedIn impressions. Before adopting Dreamdata, we were flying blind, especially with mid-funnel channels that were hard to prioritize. Now, we have the full set of marketing channels available because Dreamdata allows us to attribute results to all of them. I'm impressed with how Dreamdata assigns value to all the touchpoints across the customer journey using a data-driven formula, attributing the appropriate portions to touchpoints most correlated with winning deals. Review collected by and hosted on G2.com.

Multi-touch attribution is an art not a science and it's taken some time to dial in the relative importance of each channel. It would be great if Dreamdata could also run lift studies and integrate channels that are currently missing like organic X & Instagram impressions. Review collected by and hosted on G2.com.

I love that they offer a free version, which makes it easy to get to know the software. With the free version, I can see which companies visit my site. Overall, I think it’s the best B2B attribution platform, and it helps me understand which channels are actually having an impact. Review collected by and hosted on G2.com.

It’s quite expensive, and I also think the LinkedIn organic impression attribution could be better. I’d also love it if it had contact de-anonymization, so I can see people who aren’t in my CRM but have visited the page. Review collected by and hosted on G2.com.

Dream data really helps with attributing marketing and sales activities, which feels especially relevant in today’s B2B environment, where purchases rarely happen after a first interaction with a brand.

Have to also mention their amazing support team, where people know their product but also how and what it is best used for. Review collected by and hosted on G2.com.

I wouldn’t necessarily call it a downside, but it takes some time to figure out the platform and get everything set up. That said, I feel like many platforms for online marketing take time to get used to. Review collected by and hosted on G2.com.

I love how Dreamdata enhances customer journey analysis and makes it easier to understand the influence of multiple channels. The feature I enjoy most is the ease of offline conversion upload back to ad platforms, as this provides better data for ad platforms to learn and improve lead quality. Dreamdata streamlines the process of communicating the value of certain paid channels to clients, particularly those channels like LinkedIn that don't show direct conversions but have significant influence. The involvement of Dreamdata's team during setup is excellent; they work closely with RevOps teams to handle everything efficiently. Review collected by and hosted on G2.com.

Maybe only creating more dashboards. But again, it is not like Looker Studio where we can visualize everything as we want. You can still download all the data from Dreamdata. Review collected by and hosted on G2.com.

All B2B marketeers struggle to document the actual business impact of their work. Dreamdata solves this issue. Their state of the art revenue attribution platform has a large range of native data sources (e.g. most relevant marketing channels and CRM systems) that, when connected, provide you with a reliable source to identify and analyze on all your customer journeys - from first touch point to closed won deal.

I specifically love their intuitive way of visualising customer journeys. I’ve repeatedly used these journeys when explaining what B2B Marketing is all about to non-marketeers. Also, their newest data activation hub addition adds another extremely powerful layer to their platform. Review collected by and hosted on G2.com.

It would be great to get even more native data sources embedded, e.g. Programmatic platforms, Reddit Ads etc. Review collected by and hosted on G2.com.

The timeline view of attribution. It's great for storytelling and provides a good visual for exec teams Review collected by and hosted on G2.com.

Direct attribution for the primary contacts associated with a deal would be a nice improvement, especially if it helped clarify how each specific contact came to be linked to that deal. Review collected by and hosted on G2.com.

Dreamdata has continued to add new features that help to uncover much needed data and insights that prove effective when optimising digital marketing strategy.

Dreamdata's integration with Linkedin and reveal feature has proved particularly useful when aligning with sales teams for account based marketing.

Dreamdata has been very flexible and helpful in mapping and enriching our data so that we can use the platform as a 'single source of truth'. The ability to create custom attribution models and tailor conversion stages to our business model made Dreamdata the standout choice when researching attribution platforms Review collected by and hosted on G2.com.

Dreamdata covers a lot of bases and allows you to dive deep into data analytics. It would be great create your own dashboards and well as add some more visualisation so that when sharing the data internally, it is easier to understand. The other areas I would improve is influenced value reporting, this is a key metric for understanding the value of certain channels and there's no graphs visualising influence contribution, you have to export the data yourself. Review collected by and hosted on G2.com.

Dreamdata has features that no other tool has. It feels like they’ve done a great job with product research and have really built something that works well for both the average and the more advanced marketing analytics person. Review collected by and hosted on G2.com.

My only dislike is the lack of “data out” configurability. We can push data to our data warehouse, but we can’t write back to Salesforce. Review collected by and hosted on G2.com.

My favourite part is the deal journeys, we've been able to look at journeys of customers that fit our ICP and look at average number of touch points, channels, content type, time and buyer group to build a blueprint for our campaigns. Review collected by and hosted on G2.com.

Sometimes the data feels like it's not pulling through or the cookiless tracking isn't quite right. Review collected by and hosted on G2.com.