---
title: Dreamdata Reviews
meta_title: 'Dreamdata Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 264 reviews by the users' company size, role or industry
  to find out how Dreamdata works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 264
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Account-Based Execution
  url: https://www.g2.com/categories/account-based-execution
---

# Dreamdata Reviews
**Vendor:** dreamdata.io  
**Category:** [Attribution Software](https://www.g2.com/categories/attribution)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 264
## About Dreamdata
Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit.



## Dreamdata Pros & Cons
**What users like:**

- Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies. (47 reviews)
- Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights. (39 reviews)
- Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness. (38 reviews)
- Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy. (36 reviews)
- Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates. (31 reviews)
- Journey Creation (31 reviews)
- Journey Management (31 reviews)
- Users value the **ease of use** of Dreamdata, praising its intuitive interface and seamless implementation features. (30 reviews)
- Customer Engagement (24 reviews)
- Results (24 reviews)

**What users dislike:**

- Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation. (20 reviews)
- Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics. (13 reviews)
- Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis. (10 reviews)
- Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially. (10 reviews)
- Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration. (9 reviews)
- Users express frustration with **poor reporting** capabilities, noting that manual setup hampers efficiency and usability. (9 reviews)
- Users note the **limited customization** options in Dreamdata, wishing for more ways to tailor data presentations. (8 reviews)
- Complex Reporting (7 reviews)
- Difficult Setup (7 reviews)
- Expensive (7 reviews)

## Dreamdata Reviews
  ### 1. Full visualisation of B2B Journeys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jannick O. | Head of PPC, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Dreamdata?**

We are a Danish based marketing agency who help B2C and B2B companies grow their business. What Dreamdata provides, is tying the marketing activities to revenue and mapping the full customer journeys. This helps the clients, and ourselves, understand how the different channels are performing so we know what to scale what works and cut what doesn’t.

Implementing is always very straightforward, and data is pulled and shown after a few hours.

**What do you dislike about Dreamdata?**

A “disadvantage” is if the company is not already collecting data, they have nothing to act on from the get-go. It will take at least a few weeks, before seeing actionable insights.

**What problems is Dreamdata solving and how is that benefiting you?**

Being able to see what works and what doesn’t, in driving specific stages, allows for a well-needed overview. Especially in todays economic market, where cost saving is essential.

Also, mapping out the long customer journeys, which typically can take several months, allows for a deep understanding of a companies prospects and customers.

  ### 2. New Dreamdata user

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tara W. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Dreamdata?**

The software is a dream for Marketers. We can confidently make decisions based on attribution and performance.

**What do you dislike about Dreamdata?**

Haven't found anything that I dislike at this point.

**What problems is Dreamdata solving and how is that benefiting you?**

We can see all the analytics and attribution in one tool. This helps paint a clear picture for what is working and what is not.

  ### 3. Marketing Attribution That Tells the Full Story

**Rating:** 4.5/5.0 stars

**Reviewed by:** Courtney D. | Director of Demand Generation, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**What do you like best about Dreamdata?**

Figuring out marketing attribution has always been a headache. I was hesitant to try another attribution software (after having used a different software before in my career that ultimately didn't give us any real insights) but I am so glad we implemented Dreamdata. By having three different areas I can report on (revenue analytics, journeys, and performance) I can now really show the value marketing brings to the company in addition to getting a much clearer picture of the customer journey. Dreamdata is our go-to source of truth to show marketing effectiveness!

**What do you dislike about Dreamdata?**

Like all software, especially revenue attribution software, the implementation process is long but really it is just to ensure everything is set up correctly. It took us a little while to get set-up and all on the same page internally, but Dreamdata was very patient with us the entire time.

**What problems is Dreamdata solving and how is that benefiting you?**

We're using Dreamdata to show us how our marketing motions are contributing to revenue and the overall customer journey.

  ### 4. Finally a company who got connectors & attribution right!

**Rating:** 5.0/5.0 stars

**Reviewed by:** James F. | CEO | Marketing Automation Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Dreamdata?**

Dreamdata is literally the non-nonsense marketing attribution tool. No fuss in trying it out with a FREE account! Plus no hassle integrating since they've connectors for all the major and necessary channels.

**What do you dislike about Dreamdata?**

It's hard to identify anything as I'm still blown away by the information these guys process and assemble into easy to use dashboards. If I would have to say one thing, it would be the onboarding journey (in product) it can feel a bit daunting especially if you're a newbie to marketing attribution.

**Recommendations to others considering Dreamdata:**

Without a doubt this is the easiest platform to get up and running for marketing attribution. So what are you waiting for? It's also free to try which makes it a no brainer!

**What problems is Dreamdata solving and how is that benefiting you?**

MarTech isn't anything new, but what it does provide marketing with is even more NOISE than before. Almost every marketing team we engage with from a consultancy perspective struggles to make sense of that noise. Dreamdata did that within hours of plugging in my MarTech using native 2-3 click connectors. I was able to see companies who were engaging with our campaigns and content and importantly see all intelligence combined for a more holistic view.

**Official Response from Camilla Østergaard:**

> That's great to hear James! As for the onboarding, we get that starting a new tool can feel overwhelming. That's why we've made it easier to get going with a new onboarding wizard and Stage model preview. Plus, we have helpful guides (check them out here:
https://dreamdata.io/recipes) to walk you through things step-by-step. 

Feel free to reach out with suggestions, we're always looking for ways to make the process smoother.

  ### 5. Make attribution modeling simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trevor H. | Revenue Operations Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 17, 2022

**What do you like best about Dreamdata?**

Regardless of the CRM or marketing automation tool I am using, the set up and management of attribution models with Dreamdata is straight forward and easy to use.

**What do you dislike about Dreamdata?**

I wish there were more customizable features for graphing and that more of the set up, for more experienced users could be done without reaching out to the support team, although they are very quick to help.

**What problems is Dreamdata solving and how is that benefiting you?**

Multi touch attribution modeling is near impossible to set up and report on with the out of the box solutions associated with all CRM. Dreamdata fills the gap and is able to structure the models we need to understanding the "Customer Journey."

  ### 6. Transformative Reporting Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Dreamdata?**

The platform is easy to use, the support from the Dreamdata team is good and the tool has helped us to better understand our complex sales cycles and attribution.

**What do you dislike about Dreamdata?**

Onboarding took a while and there was a period of time where we weren't sure how reliable the data was immediately after the onboarding period. (1 month or so)

**What problems is Dreamdata solving and how is that benefiting you?**

We have a complex sales model and Dreamdata helps us see the bigger picture, with data all in one place, especially where our paid media is concerned.

  ### 7. Helpful tool with good customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Martin K. | Senior Performance Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2022

**What do you like best about Dreamdata?**

Dreamdata shows us the connection between money and effort for our marketing activities and the outcome on many different levels. It would cost much more to have the same functionality in our CRM.

**What do you dislike about Dreamdata?**

As with any tool Dreamdata needs to be fed with information. It is not a magic tool that will cover up for missing processes or information that is just not tracked.

**What problems is Dreamdata solving and how is that benefiting you?**

Dreamdata is used to understand the account customer journey for account-based marketing and to link touchpoints from marketing and sales to actual revenue.

  ### 8. The only alternative to Google Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2022

**What do you like best about Dreamdata?**

if you are a B2B SaaS company, Dreamdata is priceless for the information it gives. 
The possibility to categorize and segment your traffic, makes for an outstanding user-experience with endless possibilities. I see myself using Dreamdata for many years to come.

**What do you dislike about Dreamdata?**

The learning curve is rather high, but it definitely pays off tenfold. 
I would love for the free version to have more features, like CRM integration, but that is understandably a part of the paid version.

**What problems is Dreamdata solving and how is that benefiting you?**

Dreamdata visualizes otherwise hidden information in your customer journey.

  ### 9. The all in one B2B attribution platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pedro C. | Head of Revenue Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 21, 2022

**What do you like best about Dreamdata?**

The reports in Dreamdata are really easy to use, and it's easy for "non technical" marketers to find what's driving more pipeline or the channels that are influencing more deals. They are also able to combine all the sources we use in one single platform/dashboard.

**What do you dislike about Dreamdata?**

For nontechnical marketers can be challenging to work with data that Dreamdata sends to the data warehouse. The dashboards are really easy to understand, and the data is also really easy to manage (they transform and do all the identity resolution) but then using that data to build reports can be a bit difficult for people with less experience.

**What problems is Dreamdata solving and how is that benefiting you?**

We can do multi touch attribution using dreamdata and we're also able to combine data from multiple vendors in one platform and then understand which events, which channels, which companies are bringing more value.

  ### 10. Great tool and even better support!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Elliott B. | Sales & Marketing Administrator , Mid-Market (51-1000 emp.)

**Reviewed Date:** August 29, 2022

**What do you like best about Dreamdata?**

The tool is very customizable to fit our specific needs and can transform our CRM data into something that can play nice within the attribution tool. Makes attribution reporting easy to understand and socialize for others in the company!

**What do you dislike about Dreamdata?**

Longer implementation than we had hoped and though the tool is customizable its often only done from Dreamdata's team.

**What problems is Dreamdata solving and how is that benefiting you?**

Attribution reporting and insight into what channels, sources and touchpoints are actually moving the needle in our customers buying journeys.

  ### 11. Solid web analytics alternative to GA, ideal for B2B and Account Based Marketing.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlotta Elena C. | Marketing Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 25, 2022

**What do you like best about Dreamdata?**

Ability to aggregate data from multiple channels (CRM, Paid Ads, Website,Intercom,etc.), and tie meaningful revenue-based metrics to Marketing efforts.

**What do you dislike about Dreamdata?**

Cannot think of any downside. Friendly user interface, straightforward set up, and great customer support from the Dreamdata team.

**What problems is Dreamdata solving and how is that benefiting you?**

Dreamdata is helping us drive revenue metrics faster, cutting operational time, plus it's giving us in-depth insights on single Marketing Channel performance.
Also, Dreamdata has helped us significantly reduced the number of untracked opportunities.

  ### 12. Powerful Data Attribution Tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jesse F. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2022

**What do you like best about Dreamdata?**

My favorite part of Dreamdata is the powerful weighted distribution models that help me understand how different channels are attribution to our opportunities. Before Dreamdata we could only see the first touch source of the data and now we can see every point of interaction. I love being able to see the user journeys at an account level when I want to dig into an account and see why they converted.

**What do you dislike about Dreamdata?**

Installing all the scripts across the site and making sure that all data tracking is accurate to our default reporting source can be cumbersome but once everything is set up it is worth it.

**What problems is Dreamdata solving and how is that benefiting you?**

We were not able to see the different touchpoints that attributed to an opportunity in our business. Dream data has helped us solve that problem and dig much deeper int the journey a lead took.

  ### 13. Tonnes of insights for B2B marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Arkadiy K. | Performance Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Dreamdata?**

We started using Dreamdata in Dec 2021, here are the things that I liked about it:
- nice and timely communication from the Dreamdata team
- 99% customizable product (there are few things on their roadmap that would make it 100% soon)
- finally, we can analyze our activities, and set the priorities based on the revenue (business outcome), and not the leads or MQLs
- it shows the real (dark) funnel and time to the revenue
- content reports gave us some insights about what's influencing revenue most
- we can easily calculate the ROI of the tools that we use on the website to communicate with the users (we found one low-effort revenue generator with Dreamdata)
- also possible to get access to our BigQuery project and use it with our dashboarding tool, analyze it internally

**What do you dislike about Dreamdata?**

- it was relatively hard to set the scope of work for the implementation, as this tool was new to us and we had also to spend time learning it more -> would be nice if the Dreamdata team has an onboarding process considering that people do not always know what they can do with the tool
- sometimes the tool is lugging but the team solves it pretty quickly

**Recommendations to others considering Dreamdata:**

Improve your tracking structure to get the most out of Dreamdata
The more info you have in CRM about your customers the merrier for the insights

**What problems is Dreamdata solving and how is that benefiting you?**

I am solving mostly problems of the right prioritization and budget allocation. Dreamdata helps to understand what's bringing you revenue, not the leads (you can also analyze the lead inflow if you need it). Any B2B business has this data in their systems (CRM and web-tracking tools) but Dreamdata helps with merging it effortasly. I also like the native ad account connectors so I have all my expenses in Dreamdata.

**Official Response from Camilla Østergaard:**

> Thanks for sharing Arkadiy! We get that starting a new tool can feel overwhelming. That's why we've made it easier to get going with a new onboarding wizard and Stage model preview. Plus, we have helpful guides (check them out here:
https://dreamdata.io/recipes) to walk you through things step-by-step. 

Our team is also here to help you figure out the best way forward. Let's chat!

  ### 14. Creating a great overview for further investments

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adam H. | CMO, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2022

**What do you like best about Dreamdata?**

First of all, the ability to connect revenue with advertisement campaigns and then secondly to slice this as data in many different dimensions. It's very helpful.

**What do you dislike about Dreamdata?**

There are so many functions, that I sometimes get a little lost. But then again, the more I use the tool the better my understanding also gets of its vast functionalities.

**What problems is Dreamdata solving and how is that benefiting you?**

Making a connection between revenue and spending.

  ### 15. Helpful platform and thought partners for B2B Sales Journeys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2022

**What do you like best about Dreamdata?**

I had some skepticism coming into our engagement with Dreamdata that they would be able to configure their work to align with how we think about our enterprise sales journey - the way we attract potential customers is rapidly evolving and hard to do with today's data and privacy challenges. It requires serious understanding of our business and a lot of time. That's exactly what we got. Nick was an incredibly helpful partner - not just in terms of how to use Dreamdata's tool, but from a first-principles philosophy perspective about how to run a growth function and think about spending marketing dollars and sales efforts in a way that's possible to measure. I learned a lot from working with Dreamdata that I will carry with me.

**What do you dislike about Dreamdata?**

Less a Dreamdata specific challenge, more of an industry-wide challenge. As user-level deterministic data points start to go away, a model based on user-level probabilistic data points can't tell the full story. Figuring out how to bridge the gap to brand spend is a really tough problem, but not one that Dreamdata solves.

**What problems is Dreamdata solving and how is that benefiting you?**

We are making decisions about how to allocate ad spend and our sales time. We have a single source of truth that the company can agree on - it's not perfect, but we all have one number that we share.

  ### 16. Wonderful insights into the B2B Customer Journeys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tommi P. | Senior Consultant, Digital Analytics, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2022

**What do you like best about Dreamdata?**

We advise and consult many B2B companies on how to grow their business and sales using digital marketing and analytics. One topic that requires quite a bit of extra conversation between our client and us is how ads and sales affect our results.  Dreamdata excels in this attribution, revenue, and conversion mapping.

Dreamdata helps our clients and us to understand the crucial lead lifecycles, the impact of different channels and touchpoints, and to understand the bigger picture. We need to shift our attention from just collecting leads/emails to attribution, pipelines, and revenue generation. Implementing Dreamdata rapidly accelerates our ability to do that.

On top of this, we’ve repeatedly seen the Dreamdata Customer Success team go above and beyond to help our clients and us implement Dreamdata and to use it.

**What do you dislike about Dreamdata?**

There are two things you mentally need to prepare for: 1. Your company needs to transition away from single-touch/last-touch thinking, which takes training and repetition. 2. Collecting tracking data to understand performance takes some time, so you should start this as early as possible. If you don’t have the data, you have to gather it. 

You will see results, but you have to commit to get the most out of the tool. Expect that you need to gather data at least the average lead life cycle to get the most out of it. But if you have the UTMs and tracking ok in your automation software like Hubspot then you might have the data already!

**What problems is Dreamdata solving and how is that benefiting you?**

Our B2B clients have long customer journeys. Easily months. They also use a multitude of tools, which often create data-silos and shattered & scattered data. Dreamdata works perfectly to overcome these challenges. Instead of solving this problem through a large internal project with no end in sight, you can just connect to Dreamdata and it will be solved fast without modelling by data scientists (who also can use the data of dream data that is stored for them). Best part is that marketing, sales and B2B decision-makers will all benefit from it!

  ### 17. The ultimate tool to report on the revenue generation of marketing campaigns and channels

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francesco T. | Head of Digital, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2022

**What do you like best about Dreamdata?**

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools. 
Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

**What do you dislike about Dreamdata?**

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there. 

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

**What problems is Dreamdata solving and how is that benefiting you?**

With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership.

I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC.

**Official Response from Camilla Østergaard:**

> Thanks for the kind words Francesco! Although we don't offer the ability to push data to SFDC, you can already use Dreamdata's Audience Hub to share signals directly with your sales team. 

Check out this article to learn how: https://docs.dreamdata.io/article/spv5hzoef2-signal-based-selling

  ### 18. Fantastic tool to understand the B2B buyer journey

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rune Eirby P. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2022

**What do you like best about Dreamdata?**

Being able to track b2b journeys from first touch to closed won 🏆

**What do you dislike about Dreamdata?**

Everything has been useful and works properly. So nothing to dislike here.

**What problems is Dreamdata solving and how is that benefiting you?**

Our problem is track the B2B Journey in Huuray. So with Dreamdata we are now able to track b2b journeys from the first touch to closed-won 🏆

  ### 19. Amazing groundbraking software and service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anna-Lisa N. | Chief Growth Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Dreamdata?**

Easy and fun but super powerful! It actually does what it is supposed to and people I speak to do not always believe that it is possible. Perfect for tracking GTM revenue recognition!

**What do you dislike about Dreamdata?**

Nothing! The only challenge I have is to get my visitor count up high enough so I can start using the paid features!

**Recommendations to others considering Dreamdata:**

Start using the free version and let it guide you forward! Super easy to start playing around with! Ask for help and advice, they will give it!

**What problems is Dreamdata solving and how is that benefiting you?**

Revenue recognition and actually mapping the outcome and journey from my GTM growth hacks!

  ### 20. Has all we need!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2022

**What do you like best about Dreamdata?**

- Exact sources of leads and their journies on our website
- Content Analysis
- Company names that visited our website shows up
- Revenues Analysis

**What do you dislike about Dreamdata?**

With reporting, we can't control much, and we need to edit more stuff on spreadsheet

**What problems is Dreamdata solving and how is that benefiting you?**

- Exact sources of leads and their journies on our website
- Content Analysis
- Company names that visited our website shows up
- Revenues Analysis

  ### 21. Fills a Unique Slot in the Industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frank S. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 27, 2021

**What do you like best about Dreamdata?**

I like that DreamData has competitive price points for companies to use their tool even if they aren't at the enterprise level.  There are similar competitors that make it cost-prohibitive for small businesses to use their services and until DreamData... they were simply out of luck.

**What do you dislike about Dreamdata?**

I've run into a couple of situations where a specific (lesser-known) CRM didn't have an integration, but I see DreamData adding new functionality all of the time so I feel positive that this issue will ultimately go away.

**Recommendations to others considering Dreamdata:**

Connect every piece of your marketing and sales funnel to get a detailed view of your customer journies and ultimately find your most valuable ones so you can work towards maximizing them.

**What problems is Dreamdata solving and how is that benefiting you?**

Tracking and attributing that which can be tracked in the digital marketing ecosystem.  While there are some things that can't be tracked, DreamData lets you see a part of the marketing and sales picture that is still very valuable.  If you want to manage and improve something, you have to measure it first.  That's what DreamData opens up for so many companies who would have been flying blind in the past.

  ### 22. Dreamdata gives us exactly the right level of insights we need

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jonas M. | Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 09, 2022

**What do you like best about Dreamdata?**

First, we like that it brings everything together. All our key data sources are aggregated and displayed straightforwardly. Secondly and on top of that Dreamdata can give us deep insights into the B2B customer journey. We like the level of depth and insights we can get out of it.

**What do you dislike about Dreamdata?**

You have to understand your data models and be in line with how you want to look at your data and get insights out of it. We needed some time to figure out what model works best for us. Currently, every model change has to be done by the Dreamdata tech team.

**What problems is Dreamdata solving and how is that benefiting you?**

Having all data across the revenue funnel in one place and therefore coming closer to the one source of truth. Connecting sales outcomes with marketing activity helped us a lot to understand where we can improve and optimize. Also, the new content view is super helpful to understand where we need improvements across our website.

  ### 23. Powerfull tool that opens up lots of possibilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rick B. | Marketing Operations Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Dreamdata?**

Their logic in the way they combine and store the data is very powerful and they give you lots of insights out of the box.  And with their Google BigQuery connection, you have a lot of possibilities for additional analyses.

**What do you dislike about Dreamdata?**

The tool can be quite buggy and it costs a lot of work for implementation. But in the end it all works.

**What problems is Dreamdata solving and how is that benefiting you?**

Better insights in our customers journey which results into making better strategical choices.

  ### 24. Best way to take customer journey analysis to the next level!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2022

**What do you like best about Dreamdata?**

Full visibility over the funnel with plenty of integrations provides a level of granularity that is quite hard to find elsewhere. It also has a proactive team always ready to help you out and suggest possible improvements!

**What do you dislike about Dreamdata?**

I am pretty impressed by the tool, so none.

**What problems is Dreamdata solving and how is that benefiting you?**

- Analysis of all activities that have been running.
- Channel optimisation.
- Attribution of all marketing - sales related activities

  ### 25. High level and detailed - metrics on our marketing performance has made my CMO life a lot easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonas B. | Official Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2021

**What do you like best about Dreamdata?**

We get a holistic picture of our go-to-market / marketing efforts. You don’t have to check a handful of different tools and ad platforms to make up a picture of what’s going on. Dreamdata joins all of it for us without us having to pull in any internal tech/data resource, saving us a ton of time and money. Data magic.

**What do you dislike about Dreamdata?**

Two things: Firstly, there’s so many insights and data that it can sometimes be hard to decide what things to focus on first. Secondly, shifting from single/last-touch thinking to multi-touch models, takes a bit of education inside of the company, but the shift is worth it.

**What problems is Dreamdata solving and how is that benefiting you?**

At Universum we have long sales cycles, upsells, resells, multiple people involved in most of our deals. This made transparency into what marketing channels were performing exceptionally well a bit of a pain. With a quick glance at the data, we can immediately identify which campaigns are working and which aren’t.

On top of this we needed a solution intended for our tech-stack: Salesforce as CRM, Pardot as automation and a wealth of ad channels.

Dreamdata continuously pulls, cleans and sorts all data about our customer journeys. This enables you to see every touch of every account no matter where the touch comes from. All we used to have available was our Salesforce lead source attribution. This is so much better.

**Official Response from Camilla Østergaard:**

> Thanks for the feedback, Jonas! We hope that with plethora of resources and our active support teams you've been able to narrow your focus!
Check out our practical step-by-step guides for top use cases here: https://dreamdata.io/recipes 

  ### 26. Easy Access To The Full Customer Journey

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2022

**What do you like best about Dreamdata?**

Dreamdata was easy to implement & get started looking at my data right away. Quick & easy setup, plus the platform was easy to navigate. Their team was always available to help me make sure I was getting the most out of the platform. It truly gave me great insights into the full customer journey that other attribution software lacked.

**What do you dislike about Dreamdata?**

Nothing specific I dislike to add here..

**What problems is Dreamdata solving and how is that benefiting you?**

As a marketer, it's not always easy to understand how every touchpoint is attributing to revenue. Dreamdata provides you with that data so you can better understand what marketing is truly working.

  ### 27. Finally a solution for startups and SMBs that rely on organic attribution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Phil G. | Director of Growth and Lifecycle Marketing, WordPress.com, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2022

**What do you like best about Dreamdata?**

I don't know of any other tool that's more affordable AND that does organic attribution. All the competitors in the space focus almost 100% on paid attribution. But Dreamdata has built-in organic attribution, which means who can attach a $ to some of the content marketing efforts you build, not just what ads you create. Having the ability to inspect all of your deals and aggregating those by accounts and not just individual emails is huge. Time to revenue is also a fascinating metric, it's dramatically impacted how sales teams tackle specific deals.

**What do you dislike about Dreamdata?**

Dreamdata does take a bit of time to setup and you won't see immediate full results. A lot of the value comes from ingesting past and future data points. So it might be tricky to pitch this given the time to deploy and time to results but the implementation team is amazing at answering and hand holding technical discussions with your dev team and answering any capabilities questions.

**What problems is Dreamdata solving and how is that benefiting you?**

I answered above already. Key differentiator for Dreamdata is getting organic search attribution metrics; go from impressions and clicks in search console to visits and company lead conversions in your ESP all the way down to attributable deals and revenue in your crm. You can answer questions like, blog post category A drives 16k in revenue per month but page category B drives 165k per month. Helps you figure out where to invest your content team's efforts.

  ### 28. Opening up the customer journey for our sales team.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert O. | Head of Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2022

**What do you like best about Dreamdata?**

As a Head of Sales I'm always trying to get an edge on personalising our customer approach - my team uses DD to understand fully what content/pages our prospects interact with prior to converting which helps better gear initial conversations.

**What do you dislike about Dreamdata?**

Nothing as of yet - just a really solid tool.

**What problems is Dreamdata solving and how is that benefiting you?**

Understanding the customer journey - making relatable conversation topics.

  ### 29. Getting to know where to double down

**Rating:** 5.0/5.0 stars

**Reviewed by:** Teemu R. | Founder and CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2021

**What do you like best about Dreamdata?**

The integrations on Dreamdata are smooth and you can start immediately seeing what channels you should starting investing more in and what channels might not be working out so great. One of my favorite features is seeing all the touchpoints in the customer journey before closing a deal giving much better insight into marketing and sales processes than basic pipeline stage durations.

**What do you dislike about Dreamdata?**

There was a minor hiccup in the setup process when integrating Dreamdata and Segment: we initially used Dreamdata's script + Segment integration (which is not what you're supposed to do). The support team quickly rectified the situation.

**Recommendations to others considering Dreamdata:**

Avoid using the Dreamdata tracking script together with the Segment integration. They are not meant to work simultaneously.

**What problems is Dreamdata solving and how is that benefiting you?**

Understanding what paid marketing channels works the best for us to invest in the best channel (paid Linkedin, Google Ads, soon Capterra, etc.).  We can also see how these channels affect deal progress when integrated with CRM.

  ### 30. Dream Data works seamlessly with our process and our use-cases

**Rating:** 4.5/5.0 stars

**Reviewed by:** Connor J. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Dreamdata?**

With Dreamdata integrating so well our CRM platform and the ad platforms, we were able to work with them to make sure the attribution gives us valuable insights. 

Every business has different processes in Sales, Marketing, and Data. The beautiful people at Dreamdata helped us set the product up in such a way that we could track and attribute the things we are actually interested in all along our business process. This customization allows us to see the exact performance of our campaign's contributions to the sales and marketing funnels. 

We have connected Dreamdata to our google Big Query data warehouse. Our analytics team can now jump even deeper into the revenue and attribution data allowing us to do further segmentation.

**What do you dislike about Dreamdata?**

The data destinations could still use some work. They currently only support one warehouse solution. Luckily for us, we use that one. I would like to see them offer more data destinations in the future to allow people to combine the data from dream data with the rest of their analytics data.

**What problems is Dreamdata solving and how is that benefiting you?**

We are able to see our entire flow of revenue attribution, not just the last touch. This was not possible before Dreamdata, and we now look at our marketing campaign's performance differently.

**Official Response from Camilla Østergaard:**

> Thanks for the feedback, Connor! We've since expanded our options to include Amazon Redshift, and Snowflake. Let us know if there are other destinations you'd like to see :)

  ### 31. The only real Revenue Attribution Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Noah Adler C. | Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Dreamdata?**

Dreamdata is one of the only Revenue Attribution products that is truly platform agnostic (works with most CRMs) and has easy to set up integrations with almost all ad providers.
They are a product lead company so you can try the product without talking to a single salesperson.
They have great customer support and will customize the platform based on your business.
Additionally, they give you full access to all of the data they are collecting/have stored so you can visualize/manipulate it for whatever you'd like.
Finally, they are users of their own product and are constantly iterating/improving the product for Martech / Salestech use-case.

**What do you dislike about Dreamdata?**

Not very much to dislike. The only thing that needs to be customized is Offline Attribution. Since this differs by CRM Integration, there isn't a one-size-fits-all solution here so you will have to determine how and where you want these touchpoints to enter the Database (eg: is it campaigns in Salesforce or Google Sheet Uploader for Hubspot).

**Recommendations to others considering Dreamdata:**

After evaluating attribution.io, bizible, leandata, and dreamdata. Dreamdata was the ideal solution for most if not all use-cases in revenue attribution.

**What problems is Dreamdata solving and how is that benefiting you?**

-Where is Ad spend occurring and how does that spend influence the sales process/funnel + revenue
-How can we optimize spend based on the sales process
-What Revenue attribution model reflects our business most
-What actions can we take from digital touchpoints for deals in our sales process

**Official Response from Camilla Østergaard:**

> Thanks for the kind words Noah! We're excited to share that we're currently working on making offline data upload much easier and more accessible. Stay tuned!

  ### 32. Game changer for ROI analysis and make smart marketing decision

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maxime S. | Growth Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2021

**What do you like best about Dreamdata?**

Dreamdata has definitely been a game-changer for our company.

Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions.

We've built a custom model with DD team, which is super responsive and helpful - Kudos to Nicholas, Mikkel, and Steffen -.

The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion. So we can easily optimize the funnel based on those insights.

What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.

**What do you dislike about Dreamdata?**

Time to implement has been a bit long, but DD team support us during the whole process

**What problems is Dreamdata solving and how is that benefiting you?**

Dreamdata helped us to solve attribution problematics and give us a clear vision of the impact of marketing actions on the whole customer journey

**Official Response from Camilla Østergaard:**

> Thanks for sharing Maxime! We appreciate your patience during the setup process and are committed to speeding up onboarding. Our new onboarding wizard and Stage Model Preview are designed to do just that. You can now validate your stage model instantly and get set up faster. Read more about these here: https://dreamdata.io/blog/product-update-july24  

Feel free to reach out with suggestions, we're always looking for ways to make the process smoother.

  ### 33. Dreamdata is a great platform that has helped us with our attribution tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**What do you like best about Dreamdata?**

The platform is easy to navigate, the data is accurate, and the team is constantly adding new features to enhance the reporting.

**What do you dislike about Dreamdata?**

It's a bit of a learning curve to figure out the platform but the Dreamdata team is always available for questions or a quick demo of all their features.

**What problems is Dreamdata solving and how is that benefiting you?**

Our problem is attribution tracking across multiple ad platforms. Dreamdata has been a great help in solving that problem.

  ### 34. Helps me understand how best to spend my time and money

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katrine R. | CMO, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2022

**What do you like best about Dreamdata?**

We have long sales cycles and usually, new customers will have gone through numerous touchpoints before choosing to use our service. As a CMO, Dreamdata helps me understand how to best prioritize my time and money, as attribution is often complex across channels, touchpoints, and contacts.

**What do you dislike about Dreamdata?**

Nothing, so far we've been very happy with everything from platform to onboarding and customer succes.

**What problems is Dreamdata solving and how is that benefiting you?**

DD helps me understand how best to spend time and money.

  ### 35. A good tool to help you on the attribution of your marketing efforts.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2022

**What do you like best about Dreamdata?**

The easy implementation and use of the the tool. As well the ip tracking to undercover the companies at your site and connecting directly with other teams.

**What do you dislike about Dreamdata?**

For the time being everything has been usefull and work properly.

**What problems is Dreamdata solving and how is that benefiting you?**

Its helping us to increase the amount of new accounts for our marketing and sales processes.

  ### 36. Great tool to understand the buyer journey!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Erik A. | Head of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2022

**What do you like best about Dreamdata?**

The onboarding was a smooth and pleasant experience. The people at Dreamdata are very friendly, helpful and good at filling the knowledge gaps. Makes us understand what content is important in what stage and for what type of buyer.

**What do you dislike about Dreamdata?**

Nothing that I can think of just yet. We've had a good experience so far.

**What problems is Dreamdata solving and how is that benefiting you?**

Unpacking the buyer journey and understanding where, when, and how to put our resources to generate more revenue. Still at beginner level, but it feels like there is so much to learn and use that knowledge to amplify our marketing efforts.

  ### 37. Great insights and terrific onboarding process!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Freya L. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Dreamdata?**

Dreamdata really helps us to map out the complete buyer journey, including sales and marketing touches. The help from especially Nicholas during the onboarding was great. He helped us find the models that were relevant to our business and we were able to get the platform in a setup that is super insightful for us. It's still early days in our using of the platform, but it's cool to see how they can bring all the data together and help us understand what marketing campaigns drive revenue.

**What do you dislike about Dreamdata?**

Dreamdata is great to understand journeys from an attribution point of view, but what would be a great addition is a more high-level, aggregated overview of the different buyer journeys. Also some more drill-down options would be nice.

**What problems is Dreamdata solving and how is that benefiting you?**

Understanding which channels drive revenue, understanding attribution from different revenue models point of view.

  ### 38. Must have for serious b2b growth and marketing professionals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 24, 2022

**What do you like best about Dreamdata?**

Tracking b2b journeys from first touch to closed won. Being able to look at both top level revenue attribution down to ad spend, Roas and campaign performance. Even content performance.

**What do you dislike about Dreamdata?**

I guess, It was a bit hard to get started and grasp how to interpret it in the UI. Would love in product help with examples and scenarios.

**What problems is Dreamdata solving and how is that benefiting you?**

As many companies running growth for
10+ years as a startup data and governance of it is very messy. Everyone is looking at Different reports and dashboards in different systems. Dreamdata helps us with the one source of truth for marketing data and connects it to pipeline value and velocity. It helps us Interpret how marketing drives value more then last touch. No need for GA!

**Official Response from Camilla Østergaard:**

> Hey there! Figuring out a new tool can be tough. That's why we've added interactive demos and step-by-step guides to help you get started, check them out here: https://dreamdata.io/recipes. We're always working on making Dreamdata easier to use, so don't hesitate to reach out if you need a hand!

  ### 39. A young startup disrupting the attribution category

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dominik E. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Dreamdata?**

I love the UI and ability to dive into deals, it has enabled me to tell a story internally and point value to some marketing programs which we otherwise wouldn't be aware of.

**What do you dislike about Dreamdata?**

Dreamdata is a catalyst for change. In our organisation, the tool will only ever be as good as the adoption. We're still trying to figure out how we can better share and socialise the data.

**What problems is Dreamdata solving and how is that benefiting you?**

Being able to have more insight into the customer journey and pin-point value to marketing programs and touchpoints which would otherwise be lost on an outdated first/last click attribution model.

**Official Response from Camilla Østergaard:**

> Thanks for sharing your thoughts Dominik! We appreciate you seeing Dreamdata’s potential to drive change. Feel free to reach out to us, we’re always looking for ways to help make data more accessible and engaging.

  ### 40. Dreamdata takes a lot of important data and connects it to one platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nichlas K. | Revenue Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Dreamdata?**

The customer journey functionality was very smooth. It can be tricky to go through CRM and see all activities and understand what really happened, Dreamdata manages to do that nicely. 
The export function to a BI will be very crucial for us moving forward.
The sales rep we had connected to our account was extremely helpful as well.

**What do you dislike about Dreamdata?**

Few bugs here and there, plus some documentation was out of date, but really nothing major. a few more inapp tips on how to see various data could also be helpful as I was sometimes searching for out.

**What problems is Dreamdata solving and how is that benefiting you?**

Figuring out what content and activities drive revenue so that you can scale those activities. And being able to easily digest that data while exporting to a BI tool.

  ### 41. Incredible but expensive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alejandro M. | CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 21, 2022

**What do you like best about Dreamdata?**

This tool is very easy to use, it provides all the necessary data for tracking your campaigns and your leads with a very visual panel that is simple for any user to manage.

**What do you dislike about Dreamdata?**

Despite being a free tool, the significant improvements have a fairly high price.

**What problems is Dreamdata solving and how is that benefiting you?**

The visualization of data in a simple way without resorting to different tools.

**Official Response from Camilla Østergaard:**

> Thanks for the feedback, Alejandro! We've since made updates to our pricing plans, giving you flexibility between plans and add-ons, check it out: https://dreamdata.io/pricing. 

Feel free to reach out to us about the specific features you’re missing.

  ### 42. Delivers where other multi-touch attribution systems stop

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Dreamdata?**

Deep, rich digital attribution data. Specifically with LinkedIn lead forms, Capterra, Software Advice, etc. Detail down to the keyword. 
Highly flexible. 1:1 account manager assisting with configuration.

**What do you dislike about Dreamdata?**

UI needs work in terms of labels on metrics. Labels Deals and Revenue are used for all funnel steps which is not accurate to the metric. Not a data accuracy issue, just a label issue so impacts you when you're trying to screenshot the data and share to others.

**What problems is Dreamdata solving and how is that benefiting you?**

Finally, clarity into ROI on Digital spend beyond "primary contact on opportunity" which is the native way SFDC works. 
Need a way to track linkedin lead form submissions that come in with a free email domain then get modified by Sales to an office email. This breaks attribution today.

**Official Response from Camilla Østergaard:**

> Thanks for sharing! We have since updated labels in all reports to be based on those in the connected CRM, to ensure clarity and accuracy. We hope that helps :)

  ### 43. Young company with great potential

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about Dreamdata?**

The speed in which they act and the honesty of what they are capable of and what is beyond their reach. They are not one of those "fake it till you make it" startups; they will give you insightful and actionable data. If they can't, they will tell you. Overall the insight they provide is excellent, and I'm excited to see where they go.

**What do you dislike about Dreamdata?**

The UI could do with a little work, there's a couple of minor bugs. A few attribution reports you can click through to see the data, some you can't. But they're working on it and honest about the issues.

**What problems is Dreamdata solving and how is that benefiting you?**

the end-to-end customer journey. From ad click to revenue. With our complex marketing stack, we had no view on where we were adding value in the chain, now we can see it.

**Official Response from Camilla Østergaard:**

> Thanks for the positive feedback! We're always looking to make Dreamdata easier to use. Feel free to send us suggestions or screenshots of what you'd like to see improved :)

  ### 44. Impressive insights into all our go-to-market activities - a B2B marketer’s dream

**Rating:** 4.5/5.0 stars

**Reviewed by:** Graeme H. | VP of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Dreamdata?**

We like the Revenue Segmentation helping us to understand how we produce pipeline and revenue. The Paid Ads dashboards are the best I’ve seen for B2B Marketing. Great overview but also able to really deep dive into the details at ad level.

**What do you dislike about Dreamdata?**

Navigating and using the platform and reports can be a bit overwhelming to begin with. But their support team is really helpful and responsive and got us on track quickly.

**What problems is Dreamdata solving and how is that benefiting you?**

We needed clarity into our customer journey to see where our leads were coming from and how they moved across the pipeline - and how our efforts performed. 
We can associate every ad campaign with the pipeline and revenue it generates, making our B2B ad spend a lot more effective.

  ### 45. Dreamdata is a solid analytics software.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 16, 2022

**What do you like best about Dreamdata?**

The marketing analytics insights provide by the product is exceptional. Moreover, compared to the most popular alternatives, the pricepoint provided is highly competitive and is justified by the quality delivered primarily for small-mid cap businesses.

**What do you dislike about Dreamdata?**

We had issues while integrating other software, but their team was super helpful and helped us.

**Recommendations to others considering Dreamdata:**

If integrations are a priority, please test everything out before you go for the product.

**What problems is Dreamdata solving and how is that benefiting you?**

We were looking to streamline our marketing analytics and customer journey analysis. Dreamdata came in clutch, especially when we were over budget in certain marketing areas

  ### 46. The tool that every company needs to do B2B analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Dreamdata?**

The ability to be able to analyze not only data from a single tool but from multiple tools and understand the behavior of the user from the moment he visits the website until he becomes a closed won customers.

**What do you dislike about Dreamdata?**

We would like to have some functions that are available in the premium plan, in the entry plan. Some we think they are essential for us

**What problems is Dreamdata solving and how is that benefiting you?**

Through dreamdata we are in one place analyzing the behavior that users have in different channels, campaigns and communications. We were also able to understand which channels had the greatest impact and also which activities of the sales team resulted in more opportunities and sales.

**Official Response from Camilla Østergaard:**

> Thanks for sharing! We've since made updates to our pricing plans, giving you flexibility between plans and add-ons, check it out: https://dreamdata.io/pricing. 

Feel free to reach out to us at friends@dreamdata.io about the specific features you’re missing in the entry plan :)

  ### 47. Best way to understand revenue trends and attribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel B. | Product Evangelist (Growth), Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2022

**What do you like best about Dreamdata?**

Easy to plug into existing tools and CRM

**What do you dislike about Dreamdata?**

Could use more self serve content for power users

**What problems is Dreamdata solving and how is that benefiting you?**

We used to struggle with accurate attribution of inbound leads but easily plugged dreamdata into HubSpot and set up within 10 min

  ### 48. Dreamdata evolved to one of the best attirbution solutions out there fore B2B SaaS companies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Martin B. | Growth Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 15, 2021

**What do you like best about Dreamdata?**

Dreamdata thinks attribution account-based and focus on what counts: Revenue.

**What do you dislike about Dreamdata?**

The Dreamdata team doesn't differentiate in some views in content like landing pages and traffic source like Google Ads. In talks with the team it became clear, that Dreamdata is happy to change the view to our needs and hypothesis, that content & traffic source need to be in different views.

**What problems is Dreamdata solving and how is that benefiting you?**

Dreamdata allows it early stage B2B SaaS startups to collect data systematically from day one and to aggregate data on account level.
Dremdata solves the misalignment between sales & marketing by focusing on the generated revenue pipeline by marketing measures. 
Multiple people in the buying network make buying decisions in B2B. Therefore it is very hard to understand the correlation of marketing spend and revenue. Dreamdata solves the problem by mapping all touchpoints of those persons associated with the same account and/or opportunity and applies multiple attribution models. So we were able to see the attributed revenue with different models.

**Official Response from Camilla Østergaard:**

> Hey Martin, we're really happy to hear that you were able to solve this problem. Always feel free to reach out with suggestions and feedback, we're all ears!

  ### 49. Great tool. I definitely recommend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felix E. | International Online Acquisition Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Dreamdata?**

Dreamdata enables us to track the performances of every channel we use better. We can now better determine which individual campaigns or keywords generate leads or deals the most and optimize our activity thanks to more precise insights. We now direct our efforts better towards the channels that we know work. Also, we can now see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment until the moment a deal is closed.

**What do you dislike about Dreamdata?**

That we didn't start using Dreamdata earlier, seeing how useful it proves to be 🙂

**What problems is Dreamdata solving and how is that benefiting you?**

Getting a better or complete view of our multi-channel efforts and marketing attribution

  ### 50. Dreamdata helped us for the first time to precisely track the b2b buyer journey and prove ROI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sami S. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Dreamdata?**

Data accuracy, adaptability, speed of implementation, integrations

**What do you dislike about Dreamdata?**

Lack of some features like cohort analysis and path report to find patterns in successful buyer journeys.

**What problems is Dreamdata solving and how is that benefiting you?**

We have long sales cycles with an extensive range of touchpoints that our accounts engage with before becoming customers. We have never before been able to accurately track this process and attribute revenue to our marketing efforts, now we can.


## Dreamdata Discussions
  - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for)

- [View Dreamdata pricing details and edition comparison](https://www.g2.com/products/dreamdata/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-18+15%3A56%3A40+-0500&secure%5Bsession_id%5D=65af2dca-104e-4ec0-a99b-1bab9bfebd06&secure%5Btoken%5D=e3a66f61dd445d00700aa007af39794a298cefce513fbefe7b32085a924b5406&format=llm_user)
## Dreamdata Integrations
  - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
  - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)
  - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Albacross](https://www.g2.com/products/albacross/reviews)
  - [Bing Ads](https://www.g2.com/products/bing-ads/reviews)
  - [Capterra](https://www.g2.com/products/capterra/reviews)
  - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews)
  - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Fin](https://www.g2.com/products/fin/reviews)
  - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews)
  - [G2 Market Intelligence](https://www.g2.com/products/g2-market-intelligence/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)
  - [Hightouch](https://www.g2.com/products/hightouch/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews)
  - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews)
  - [Outreach](https://www.g2.com/products/outreach/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesforce Marketing Cloud Account Engagement](https://www.g2.com/products/salesforce-marketing-cloud-account-engagement/reviews)
  - [Salesloft](https://www.g2.com/products/salesloft/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snitcher](https://www.g2.com/products/snitcher/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)
  - [Whatagraph](https://www.g2.com/products/whatagraph/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Dreamdata Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Data Sourcing**
- Data Enrichment
- Expandability
- Multiple Devices

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Revenue Sourcing and Forecasting**
- Revenue History
- Pipeline Management
- Dashboard Analytics
- Multi-Device Data Visualization
- Data Segmentation
- Predictive Forecasting
- Revenue Operations Cadence

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Account-Based Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Optimization**
- SEO
- Dashboards & Reporting
- ROI Reporting

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Tools**
- Contact Collection
- Audience Insights

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Marketing**
- B2B Attribution
- Marketing Channels
- Integrations

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**CRM Data Enrichment**
- Email Activity Capture
- Conversation Intelligence
- Marketing Leads
- Contact Capture

**Other**
- User Data
- Campaign Tracking
- E-Commerce
- Administration Alerts

**Logistics**
- Integrations & APIs
- User, Role, and Access Management

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Metrics**
- Entry and Exit Pages
- Sessions
- Engagement
- Return
- Conversions

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Account Management**
- Nonengaged Accounts
- Historical Patterns
- Rep Performance
- Account Engagement
- Historical Win/Loss Patterns

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 
- Journey Analytics

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Revenue Operations & Intelligence (RO&I)**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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