# DataHawk Reviews **Vendor:** DataHawk **Category:** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 50 ## About DataHawk DataHawk is an eCommerce analytics and data intelligence platform designed specifically for Amazon and Walmart sellers looking to gain a competitive edge in the marketplace. Our platform empowers brands, agencies, and private label sellers to make smarter, data-driven decisions through intuitive dashboards, clean and actionable data, and powerful automation tools. At the heart of DataHawk is our commitment to simplifying eCommerce performance tracking and optimization. We bring together SEO analytics, sales tracking, product monitoring, market research, and financial intelligence into one unified platform. With DataHawk, users can track organic keyword rankings, monitor competitor performance, forecast sales trends, and uncover deep insights into product performance — all with minimal setup and no coding required. Our proprietary data models and AI-powered tools help eCommerce professionals identify growth opportunities, optimize their advertising and content strategies, and protect their market position. Whether you're scaling an Amazon FBA operation or managing a multi-brand portfolio across Walmart Marketplace, DataHawk delivers the analytical foundation you need to boost revenue and streamline operations. Once curated, your data is securely hosted in leading cloud data warehouses such as Snowflake, BigQuery, or Databricks, giving you programmatic access and the flexibility to use your data how and where you want it. Combined with our intuitive dashboards, alerting tools, and visualization templates, teams can explore trends, monitor KPIs, benchmark competitors, and forecast sales. Key benefits include automated reporting, customizable alerts, multi-account data aggregation, and seamless integrations with popular platforms such as Amazon Advertising API, Seller Central, and Walmart Seller Center. These integrations ensure real-time visibility into campaign performance, inventory levels, pricing changes, and customer behavior. DataHawk is trusted by eCommerce professionals and enterprise-level organizations worldwide. Our customers rely on us for competitive benchmarking, share-of-voice tracking, profitability analysis, and operational efficiency improvements. Our UI and data visualization templates on Power BI and Looker Studio make it easy for both analysts and business leaders to act quickly and confidently. Founded with the mission to democratize eCommerce intelligence, DataHawk continuously evolves to meet the growing needs of modern online sellers. Our team of data scientists, engineers, and eCommerce experts works to ensure our users stay ahead in an ever-changing digital landscape. Whether you're launching a new product, optimizing your retail media spend, or reporting on marketplace performance to stakeholders, DataHawk gives you the insights and automation needed to move faster, smarter, and more profitably. ## DataHawk Pros & Cons **What users like:** - Users value the **customization options** of DataHawk, finding it easy to connect to their sales channels. (1 reviews) - Users appreciate the **easy integrations** of DataHawk, allowing seamless connections to various sales channels. (1 reviews) **What users dislike:** - Users find it challenging due to the need for **expertise in visualization software** to create dashboards effectively. (1 reviews) ## DataHawk Reviews ### 1. Great Analytics tool for those who know what they want to track **Rating:** 5.0/5.0 stars **Reviewed by:** Chris H. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about DataHawk?** Very customizable and easy to connect to sales channels. **What do you dislike about DataHawk?** Need to have expertise in Visual Studio or other data visualization software or have to rely on others to build out dashboards. **What problems is DataHawk solving and how is that benefiting you?** Datahawk is a powerful fully customizable data gathering and visualization service. We are able to track what we want in Amazon and create custom dashboards for our self and customers. Updating what data is gathered is easy with the datahawk UI. We have used the platform for the past few years. The staff is very responsive and super helpful. ### 2. Best Tool To Track Keyword Ranks So Far. Much More to Fix Though... **Rating:** 3.5/5.0 stars **Reviewed by:** Arthur B. | Senior Amazon SEO and PPC Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about DataHawk?** The best feature of DataHawk is how they made keyword ranks tracking, I believe. It's just the right way and I wanted to have tool like this long ago (was doing tracking manually) - and mainly this is a perfect embodiment of what I thought of in my mind. Much more clear and visually understandable than Helium10 Keyword Tracker. **What do you dislike about DataHawk?** Despite the tool is very useful, the constant utilizing it could be annoying. Here's the list of things that are really annoying to me personally: — Every time you open Keyword Ranks tab you should sort out the keywords again the way you want to see them (by Search Volume, Decreasing). Every. Time. By default it shows up the keywords by Rankings. Ranks matter - indeed. But high volume keyword ranks matter more. This just makes no sense. I have dozens of keywords (most of them are low volume and have the best ranks) - why should I see them first? Or just let me set the default sorting. — Keyword Tags are useless. You can't see them on Keyword Ranks page. There's no sense in tagging Core Keywords, Low Volume important keywords, focus keywords, etc. - tags just make no sense unless they are not visible on Keyword Ranks page. You can't filter your keywords by those tags as well. Imagine, you're focusing on top-3 keywords in the niche, running SKCs on those, keeping close attention to what's happening — and every time you have to scroll and find those keywords in the list and check their performance. Super annoying. And don't tell me to use search bar - I want to have an easy access to all the keywords I want in no time. Hear me, DataHawk, please! — Why not make an option "Keywords per page"??? — Keywords Ranks charts. One more super annoying feature is those ranks charts. Every time you open Keyword Ranks the top 5 ranked keywords are usually selected (by rank) - and those keywords would 99% always be low volume and less valuable than main niche keywords. And if you want to check your keywords graphs you have to check/uncheck the default graphs first, and then select yours. That's just lame. — Annotations. Totally useless feature. Could have been very useful, though. Imagine you're doing a keyword rank boost and you want to leave some event notes to be able to quickly see the before/after on the graph. (e.g. "I increased the Placements bid from ... to ..." > the rank started to grow > it is seen on the graph). You won't find it here. Make Event/Annotations Tags, DataHawk! This is a musthave! — Dark Theme. The tool is just not made to use at daylight 😅. Are you guys sitting in the caves developing DataHawk? I'm drawing my curtains every time I have to use DataHawk because it's just impossible to work with at day. — Pricing. Taking the fact that the core feature is Keyword Ranks tracking and others are just... basically almost useless ATM (Advertising are showing only estimated numbers, Sales too) I would say that it's overpriced. Those are my main claims to DataHawk. I have a larger list of suggestions, though the ones I mentioned are the crucial I believe. All in all, it is a good tool with CRAZY potetial. I just think you guys haven't actually realized what a vital tool you made and what's the real potential of it. 😁 **What problems is DataHawk solving and how is that benefiting you?** DataHawk's Keyword Rank tracker is the best one I saw on the market so far. It just needs modifications to become LEGENDARY. The way it represents the changes in ranks is very convenient and representative. Rank graphs are cool. I really hope this tool would become a standart in the niche and I'd be glad to be part of it if only my feedback could be useful. We do not plan to move from DataHawk. At least, until there's no better solution that includes the features mentioned above. ### 3. Actionable and organized data that provide a lot of value **Rating:** 4.0/5.0 stars **Reviewed by:** Josh E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about DataHawk?** The functionality of the tool has been extremely useful. We have been able to quickly identify opportunities and analyze the size and scope of those opportunities from this tool. It really helps us be efficient and effective with our focus on Amazon. **What do you dislike about DataHawk?** The platform is a little expensive and has some room to grow and expand it's capabilities, but overall it's been a really neat tool for us so far. **What problems is DataHawk solving and how is that benefiting you?** It helps us focus on the proper key words that we need to be capitalizing on within our listings. It also gives us a good idea of where we are increasing/decreasing market share across various categories. ### 4. The Cadillac of SaaS data platforms for Amazon **Rating:** 5.0/5.0 stars **Reviewed by:** Chris W. | VP of Ecommerce **Reviewed Date:** November 17, 2022 **What do you like best about DataHawk?** Datahawk has hands down the best UI of any tracking and research software on the market. I love it. The ability to visualize changes to content, reviews, adspend and search rank against real time sales has been invaluable. **What do you dislike about DataHawk?** Some of the menu navigation between the many available metrics can be confusing in some cases **What problems is DataHawk solving and how is that benefiting you?** Aside from the obvious search rank tracking and research, the ability to pinpoint changes in spending on sales has made us more efficient with our spending. ### 5. Datahawk is the best bang for your buck. **Rating:** 5.0/5.0 stars **Reviewed by:** Audio-Visual D. | Marketing Manager **Reviewed Date:** October 04, 2022 **What do you like best about DataHawk?** Overall the best pricing around for the data and features they provide. The reports they provide contain impressive information in an easy-to-read format. Datahawk also strives to give their client the most value from its software. **What do you dislike about DataHawk?** Datahawk does require a tiny amount of setup at the start. They provide onboarding and meetings to ensure you are optimally set up. Once the process is complete, the data provided saves hours of manual work. **What problems is DataHawk solving and how is that benefiting you?** For Amazon sellers keeping track of upcoming products, competitors' products, and your own is a full-time job. Datahawk has many tools to minimize the time spent gathering information. ### 6. Best for Amazon Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Danish A. | Freelance Ecommerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about DataHawk?** DataHawk helps me to monitor the progress of multiple Amazon Accounts. **What do you dislike about DataHawk?** Time required to update the data in Google Sheets **What problems is DataHawk solving and how is that benefiting you?** Monitor Keywords per product Comprehensive Reporting ### 7. Great Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Carmen D. | Marketplace Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about DataHawk?** I use Datahawk to extract data for Amazon categories. I find the reports that I get extremely powerful and useful in my analysis of the market. The reports are very easy to extract for the moment you have the right niche name. **What do you dislike about DataHawk?** The only thing that I don’t like is the time that I have to wait for the report to be generated and also the fact that I cannot demand all the reports at the same time. I tried once and I got a lot of error reports, so now I wait 30min. - 1 hour before asking for a new report and this is something that annoys me a lot. **What problems is DataHawk solving and how is that benefiting you?** I can create Amazon business plans for my clients and help them develop their business better and faster, I can observe the trends for different markets and this helps a lot my agency ### 8. One of the best Amazon sellers tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmed O. | Maintenance Superintendent, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about DataHawk?** it's offering good service in product and keywords analysis, with a good customized plan under my choice, to be suitable to muy business budget. Their data more accurate than other competitors. **What do you dislike about DataHawk?** there must be some improvement in the financial and ads reports. where the financial reports are missing some details, and there is some delay in ads reports, but acceptable. **Recommendations to others considering DataHawk:** This is one of the best tool for any amazon seller. **What problems is DataHawk solving and how is that benefiting you?** This is the best product analysis platform that supports Amazon AE. I have took some good decision based on DataHawk product analysis. ### 9. Forward-Thinking Software **Rating:** 5.0/5.0 stars **Reviewed by:** Stefani C. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2022 **What do you like best about DataHawk?** My favorite Datahawk feature is the keyword rank tracker. I love seeing how my SEO updates directly impact my rankings over time. It is also extremely beneficial to track this on competitors' listings. Datahawk is a must-have solution to completely optimize and track your products on Amazon. There is no other Amazon seller-focused solution out there that tracks products like Datahawk does. It has truly given me a leg up on my competitors. **What do you dislike about DataHawk?** I wish the pages were easier to navigate. However, once you get used to it, it is very easy to use. **What problems is DataHawk solving and how is that benefiting you?** Before using Datahawk, I was not able to directly see exactly how my keyword and listing updates were impacting my organic ranking over time. Datahawk allows me to track specific keywords I want to target, and shows me how my listings rank for that specific keyword every day. This in turn helps save money on ad campaigns. ### 10. Very complete Amazon Analytics tool, even for Vendor Accounts. **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge S. | Innovation Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2022 **What do you like best about DataHawk?** Keyword Tracking tool and product search ranking tool. **What do you dislike about DataHawk?** Does not track Amazon Fresh as the buy box owner (though they are working on it) **What problems is DataHawk solving and how is that benefiting you?** Before Datahawk it was hard for our clients to get a sense of how to improve their product detail pages, and to track if the changes they made helped the product's organic rank. ## DataHawk Discussions - [What is analytics in AWS?](https://www.g2.com/discussions/what-is-analytics-in-aws) - [What data does Amazon give to sellers?](https://www.g2.com/discussions/what-data-does-amazon-give-to-sellers) - [How much does Sellics cost?](https://www.g2.com/discussions/how-much-does-sellics-cost) - [How do you use DataHawk?](https://www.g2.com/discussions/how-do-you-use-datahawk) - [View DataHawk pricing details and edition comparison](https://www.g2.com/products/datahawk/reviews/datahawk-review-4194246?section=pricing&secure%5Bexpires_at%5D=2026-05-30+01%3A49%3A34+-0500&secure%5Bsession_id%5D=8613a54a-6edf-424a-9c36-12cb086c8117&secure%5Btoken%5D=8971476ba353a0d0fa7353401a1e88963cf46547bcb545bdb407052e67226ccb&format=llm_user) ## DataHawk Features **Integration** - Import - Export - APIs **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction ## Top DataHawk Alternatives - [Jungle Scout](https://www.g2.com/products/jungle-scout/reviews) - 4.6/5.0 (238 reviews) - [Helium 10](https://www.g2.com/products/helium-10/reviews) - 4.2/5.0 (179 reviews) - [Sellics](https://www.g2.com/products/sellics/reviews) - 4.3/5.0 (23 reviews)