# Which display advertising software has the best creative production workflow for high-volume campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 folks, I am researching which display advertising software has a creative production workflow that survives high-volume campaigns, and it is a different question from which DSP buys the media. Picture the brief: one campaign, six markets, four languages, and two hundred banner sizes due Friday. That is the job.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> In the<a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising">display advertising</a> category on G2, three tools are built for the production side:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bannerflow/reviews"><strong>Bannerflow</strong></a>: creative automation is the core product, scaling one master design into hundreds of sizes and languages; bulk editing rates 88% and batch uploading 86% on G2's feature data.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/celtra/reviews"><strong>Celtra</strong></a>: creative automation at enterprise scale, with templated variants across formats and markets and approval workflows built for brand teams; creative optimization rates 87%.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/airtory/reviews"><strong>Airtory</strong></a>: the lightweight studio of the three, rich media ad production from a template library, with bulk editing rated 89%.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The honest question for anyone who has shipped at this volume: what broke first, the templates when the brand team wanted an exception, the approval chain, or the handoff into the ad server? And did the creative automation actually cut production time, or just move where the hours went?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 22 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The thing that breaks first is almost always the approval chain, not the templates. Even with solid creative automation, if legal or brand review is still manual you&#39;ve just moved the bottleneck downstream instead of removing it. Worth mapping out who has to sign off before picking a tool based on production speed alone.&lt;/p&gt;

##### Comment Metadata
- Posted at: 21 days ago
- Author title: SEO Content Specialist





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