The Brief Reviews & Product Details

The Brief is the AI agency for marketers. It brings your entire campaign process—strategy, creation, media, and optimization—into one intelligent flow. Powered by connected AI agents, The Brief helps you move from idea to impact faster, learning and improving with every cycle. Here’s what you can do with The Brief: 1. Discover what works - Fuel your next campaign with instant market intelligence. - The Discover agent analyzes your category, competitors, and creative trends in seconds—then translates them into actionable insights and inspiration. Break creative ruts, spark new ideas, and plan with confidence. 2. Create standout ads at scale - Turn a single concept into hundreds of high-performing assets. - Design static or animated ads, localize in a click, and generate full sets of personalized variations using AI. - Collaborate in real time and keep your brand consistent across every platform and language. This is creativity without compromise—or burnout. 3. Launch everywhere, instantly - Go live in record time. - Publish directly to Meta, Google, TikTok, and Pinterest without handoffs or extra tools. - Control targeting, budgets, and localization from one place, and update campaigns in real time. 4. Optimize and get smarter every cycle - See what worked—and make it work harder. - The Optimize agent connects to your ad accounts, surfaces what’s performing, and recommends new creative directions. - Every insight feeds the next campaign, turning results into momentum. Why teams choose The Brief 1. Continuous improvement: Each campaign cycle fuels the next. 2. Time saved: Customers cut campaign timelines by up to 90%. 3. Lower costs: Average savings of 35% through automation and optimization. 4. All-in-one system: Replace tool sprawl with one intelligent loop. 5. Start your smarter campaign cycle today. Reclaim your agency with The Brief — where campaigns begin, optimize, and begin again, smarter than before.

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The Brief

Languages Supported

English

Product Description

The Brief is an AI-driven creative automation platform that helps businesses and agencies easily create, personalize, scale, and serve effective ads.

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Customer Support

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The Brief Community

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Pricing provided by The Brief.

Pro

Starting at $36.00

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The Brief Reviews (38)

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Nitesh V.

QA Engineer

Mid-Market (51-1000 emp.)

11/17/2025

"Clear, Concise Updates That Keep Me Informed"

4/5

What do you like best about The Brief?

The Brief delivers complex information in a straightforward manner. Its fast, streamlined format allows me to easily grasp updates. Each section appears intentional and thoughtfully designed. It keeps me informed and aligned, all without unnecessary clutter. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

I find that some parts of The Brief progress a bit too rapidly. Providing more thorough explanations would make it even more helpful. At times, important points seem hurried, and adding a bit more depth would really improve the overall experience. Review collected by and hosted on G2.com.

What problems is The Brief solving and how is that benefiting you?

The Brief addresses the issue of information overload by filtering out irrelevant details and emphasizing only the most important points. This allows me to stay informed efficiently, without having to spend additional time sifting through excess information. As a result, it enhances my focus and enables me to make decisions more quickly. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

11/24/2025

"Effortless Asset Creation and Consistent Branding with Actionable Insights"

5/5

What do you like best about The Brief?

Super fat asset creation, god brand consistency across formats with meaningful insights. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

There is a learning curve, and some integrations and advanced features are still maturing. Review collected by and hosted on G2.com.

Max P.

Small-Business (50 or fewer emp.)

4/10/2024

"A Very Good Creative Tool for Non-Designers"

4/5

What do you like best about The Brief?

Creatopy makes it easy for non-designers to create ads and other creative pieces. As a Marketer who is not great with Photoshop and doesn't have a great creative eye, i'm able to use their easy to use templates to create ads that look great. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Honestly, really just nitpicking here, but things like when you work on a creative asset it reorders the main page, you also can't save versions which would be great.

The UX is ok and can cause some headaches when there are too many cooks in the kitchen. Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hello Max,

Thank you for your lovely review! We're very excited to hear about your delightful experience with Creatopy and we wanted to let you know that our team is diligently working to improve the UX & UI, so that you can enjoy the smoothest possible designing flow. We have some fantastic new features coming out in the future that we think you’ll be thrilled to try out!

Dušan J.

Small-Business (50 or fewer emp.)

5/3/2024

"Creating animated html ads made easy."

5/5

What do you like best about The Brief?

I love multiple options for exporting design, from animated to static. After creating few campaigns, you get familiar with the UX. After working with google designer, this feels much easier and faster. And loving the new beta editor. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

There are a lot of diference beetween all the plans, and for basic ads, basic is more than enough. It is confusing at first to know the diference, and what you need. Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hi Dušan,

We are truly thankful for your review and we're thrilled to hear that you're enjoying Creatopy, especially after transitioning from another platform. Our goal is to simplify the creation of HTML ads, and your feedback helps us in that endeavor. If you have any further suggestions or questions, please don't hesitate to reach out, we're here for you!

Sergio P.

Small-Business (50 or fewer emp.)

4/25/2024

"Fast and Reliable"

5/5

What do you like best about The Brief?

It saves you a ton of time and is very intuitive to use. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Needs to add more templates every month to keep designs fresh. Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hi Sergio,

Our team is unbelievably grateful for your support!

We strongly believe we can help you increase the efficiency and quality of your designs with our AI features.

As for the template and composition variety, we plan on releasing this soon!

Liz M.

Mid-Market (51-1000 emp.)

4/26/2024

"Very easy tool to use for work projects."

5/5

What do you like best about The Brief?

Very user friendly and the creations look super professional. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

There is not much that I dont like about this tool. Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hello Liz,

Thank you kindly for choosing us! We are happy to hear that you appreciate our editor, especially since we put a lot of work into the Smart Resize and Feed Ad Builder, which greatly help expedite the design generation process. If you have any suggestions or feedback for further enhancements, feel free to let us know.

Timothy K.

Freelance Graphic Designer

Small-Business (50 or fewer emp.)

4/25/2024

"Creatopy has made making digital ads in different formats easy."

5/5

What do you like best about The Brief?

Creatopy has an intuitive user interface. It's very easy to streamline graphic work. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Maybe Creatopy will more features in the future. Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hi Timothy,

We're glad that you are enjoying Creatopy! We plan on releasing even more awe-inspiring features, please stay tuned for our upcoming releases!

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/25/2024

"Intuitive Interface and Extensive Tools for HTML-5 Banners and Video Ads"

4.5/5

What do you like best about The Brief?

As a video editor, I find Creatopy incredibly easy to use. Its intuitive interface makes navigation a breeze, allowing me to focus on the creative aspect of creating html-5 banners or Video Ads. The platform offers a wide range of tools for basic editing needs, and its extensive library of templates and stock assets provides endless inspiration. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

Sometimes the interface crashes and you have to Meta-Refresh your browser. Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hello,

Thank you for your incredibly kind words!

We always strive to create the fastest and most reliable designing experience for all our users. We wholeheartedly invite you to try out the improved version of Creatopy, which is gaining a lot of popularity among our users! Our colleagues have put their hearts and souls into the new Creatopy AdStudio, in order to give you the chance to create even more amazing designs. And of course, if you need help making the most out of it, our lovely Support team will gladly assist you.

Christine G.

Small-Business (50 or fewer emp.)

4/25/2024

"Easy learning curve"

4/5

What do you like best about The Brief?

We started using Bannersnack several years ago and seemlessly transititioned to Creatopy. It's been an easy learning curve for the design team. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

More control over size of files would be great Review collected by and hosted on G2.com.

Response from Customer Support of The Brief

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Hello Christine,

We sincerely appreciate your continuous support and trust in us! Your feedback greatly motivates us to continue creating amazing tools for both designers and aspiring creators alike. Regarding the file sizes, please make sure to check out our newly-added Minify HTML option! This new feature is designed to optimize your experience further, and we hope it will prove useful to you.

Sheila B.

Regional Marketing Manager (BNL & International)

Mid-Market (51-1000 emp.)

9/7/2023

"Easy to use and to jointly work on designs with colleagues"

4.5/5

What do you like best about The Brief?

Love the amount of design sets that are available and it makes it so much easier to design my online ad series in various formats just in once. From there it's easy to tweak and go into each size to customize. Review collected by and hosted on G2.com.

What do you dislike about The Brief?

To get started with Creatopy I missed video tutorials. Creatopy only provides articles in text. So in the end I went to YouTube and found a few useful recordings. Review collected by and hosted on G2.com.