Content Cloud Reviews & Product Details

Zywave Content Cloud is an insurance content library and distribution platform for brokers, agencies, and carriers. It gives insurance professionals access to 8,000+ attorney-vetted, ready-to-share educational resources across commercial lines, employee benefits, personal lines, compliance, HR, safety, and risk management — all customizable with your agency's branding and deliverable by email, portal, or direct download. Most insurance agencies know content marketing works. The problem is creating it — writing compliance guides, HR resources, and risk management materials that are accurate, current, and actually useful to clients takes time most brokers don't have. Content Cloud solves that by putting a professionally built, continuously updated library of insurance-specific content directly in your hands, ready to send to clients and prospects without starting from scratch. Here's what that looks like in practice: A library built for every line of business. Commercial lines, employee benefits, personal lines, cyber liability, OSHA compliance, wellness, and HR — Content Cloud covers it all with content your clients actually want to read. Over two dozen newsletter series keep your agency in front of clients year-round, not just at renewal. Content that's built to protect you and your clients. Every resource is attorney-vetted and maintained across all 50 states. When regulations change — ACA, COBRA, FMLA, OSHA — the content updates. Your clients get current information. You get the credibility of always having the right answer. Distribution that doesn't require a marketing team. The AI Email Assistant helps you find and share the right content in seconds. Branded templates, smart content delivery, and direct integration with your CRM and client portal mean content gets to clients the way they want to receive it — without your team manually managing every send. The numbers hold up. Brokers using Content Cloud report a 65% decrease in marketing costs and a 35% increase in marketing productivity. Agencies that pair content distribution with marketing automation see up to a 5x increase in annual revenue from their content investment. Better Together: Content Cloud connects natively with Zywave's Client Cloud for portal-based content delivery, and with Sales Cloud for automated email campaigns — so the same piece of content can reach a prospect through outreach, a client through their portal, and a new lead through a nurture sequence, all without duplication. If your agency is sending the same generic newsletter every quarter and calling it a marketing strategy, Content Cloud is where that changes.

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Zywave

Discussions

Content Cloud Community

Overview by

Laura Ubbelohde

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JU

Julie U.

Client Representative

Insurance

Enterprise (> 1000 emp.)

8/1/2017

"Broker Briefcase is a fantastic resource to pull informational pieces to present to clients"

5/5

What do you like best about Content Cloud?

The site is extremely user friendly and I have never not found a piece of information that I was looking for. Broker Briefcase features the latest trends in benefits as well. I like that it has informational pieces that are current to out of state clients. It is very easy to find information, download it, and send it over to clients. I also like that the videos can be sent straight to an employee or to Human Resources. Review collected by and hosted on G2.com.

What do you dislike about Content Cloud?

I have not found anything bad about Broker Briefcase. It provides us so many resources to present to clients and is always up to date with the latest changes that are happening within healthcare. The only dislike I would say is that sometimes I cannot find what I am looking for to send to a client and have to go to another site like this to find the information I am looking to send out. Review collected by and hosted on G2.com.

Recommendations to others considering Content Cloud:

A great resource for information to send to clients and become more knowledgeable on subjects yourself. Review collected by and hosted on G2.com.

What problems is Content Cloud solving and how is that benefiting you?

Giving informational pieces to clients for them to become more informative on topics such as: COBRA, FMLA, Wellness, Compliance, etc. I always go to Broker Briefcase to look up information on a subject I am not 100% familiar with. It is a great source for me, especially when clients are from out of state and I can find informational pieces to share with them regarding the state that the company resides in. Review collected by and hosted on G2.com.

AI

Verified User in Insurance

Small-Business (50 or fewer emp.)

11/8/2017

"Fantastic"

4.5/5

What do you like best about Content Cloud?

The library of resources available is incredible! We now have instant access to thousands of articles, coverage checklists and guides allows us to efficiently service our clients, while staying up to date with the most relevant and accurate information. Review collected by and hosted on G2.com.

What do you dislike about Content Cloud?

When creating an email, you have to edit and send all at once. There is no option to save the email to drafts and pick it up later. Review collected by and hosted on G2.com.

Recommendations to others considering Content Cloud:

Pricey, but worth it! Review collected by and hosted on G2.com.

What problems is Content Cloud solving and how is that benefiting you?

Resources that have previously taken us hours to create on our own are available in an instant. Their library has allowed us to focus on new prospects and clients more efficiently, but still providing information we know to be accurate and relevant. Review collected by and hosted on G2.com.

UI

Verified User in Insurance

Small-Business (50 or fewer emp.)

10/24/2017

"Broker Briefcase Offers a Wealth of Information"

3/5

What do you like best about Content Cloud?

Broker Briefcase offers a agents a wealth of information to be shared with their clients. No matter the topic, you can find something relevant to your problem. It also offers users continuing education in areas of their interest. Review collected by and hosted on G2.com.

What do you dislike about Content Cloud?

The current program to email clients out, needs to monitor CTR rates better. In addition, a function like those of MailChimp for email marketing monitoring could be beyond helpful, especially when emailing multiple clients materials. Review collected by and hosted on G2.com.

Recommendations to others considering Content Cloud:

It's a great product to learn more. However, if your looking to find a platform that tracks what your sending, I would consider either using the program in conjunction with an email marketing program, or finding a different program all together. Review collected by and hosted on G2.com.

What problems is Content Cloud solving and how is that benefiting you?

I am currently solving the issue of emailing my clients relevant information, in addition to using the information on the website to better inform myself of areas I'm currently unfamiliar with. Review collected by and hosted on G2.com.

UI

Verified User in Insurance

Small-Business (50 or fewer emp.)

10/19/2017

"Lots of Content, Spelling/Grammatical Errors"

3.5/5

What do you like best about Content Cloud?

Lots of different areas are covered for benefits and wellness. Like the different themes, making it easy to identify the type of content I want to use or review. Review collected by and hosted on G2.com.

What do you dislike about Content Cloud?

Spelling and Grammatical errors. I would never provide one of these documents to a client directly because I just can't trust their review. Also, they host a lot of outdated documents on the system which can make it hard to find the best choice. Review collected by and hosted on G2.com.

Recommendations to others considering Content Cloud:

Check for errors Review collected by and hosted on G2.com.

What problems is Content Cloud solving and how is that benefiting you?

It's handy to have most of the information you could want in one place, with lots of different formats. It's a good resource for employees who do not have insurance/hr background Review collected by and hosted on G2.com.

AI

Verified User in Insurance

Mid-Market (51-1000 emp.)

12/28/2017

"Very useful"

4/5

What do you like best about Content Cloud?

Plenty of information reverent to my clients, adding additional benefit of my services to them Review collected by and hosted on G2.com.

What do you dislike about Content Cloud?

There is nothing really to dislike, has plenty of content and takes time to sift through material Review collected by and hosted on G2.com.

UI

Verified User in Insurance

Enterprise (> 1000 emp.)

10/19/2017

"Broker Briefcase Benefits"

5/5

What do you like best about Content Cloud?

They deliver legislative alerts quickly, with a lot of detailed information. The contract our company had also allowed us to white label and edit as needed. Review collected by and hosted on G2.com.

What do you dislike about Content Cloud?

Every broker has access to the information, so it isn't original. Review collected by and hosted on G2.com.

Recommendations to others considering Content Cloud:

If you don't have your own internal legal and compliance resources to write this content or get it to your customers in a timely fashion, then this is a great tool. Review collected by and hosted on G2.com.

What problems is Content Cloud solving and how is that benefiting you?

Quickly communicate timely compliance and legislative updates. Review collected by and hosted on G2.com.