We use Base for our advocate program, and it’s been great for managing a variety of activities. The platform makes it easy to set up and run campaigns, and the post-activity data analytics are straightforward and insightful. Additionally, their customer support is excellent and very responsive. Review collected by and hosted on G2.com.

There are some limitations in the advocate program, particularly around customer communication channels. It’s also difficult to generate different templates for each ask, and user database management is somewhat restrictive. Features like multi-selection for updating the database could be improved. Review collected by and hosted on G2.com.

Base is a truly intuitive and purpose-built platform for customer advocacy, references, and community engagement. I use it daily, and it has significantly streamlined how we manage advocacy activities, scale references, and reward customers. The implementation support was seamless, and the ongoing customer support is some of the best I've experienced, responsive, proactive, and genuinely collaborative.

The team behind Base consistently delivers new innovations and listens to feedback. They’re clearly invested in making the product even better over time. Unlike many other tools, Base provides a holistic approach to advocacy, it's more than just a platform; it's a partner in your program's success. Review collected by and hosted on G2.com.

The integration capabilities are solid but still evolving. There’s room for deeper automation and flexibility across some CRM, and CX tools. That said, the team is already working on improvements and has been transparent about their roadmap.

Also, while the tool is fantastic, it's important to understand that results depend on how you use it. Base is an enabler, you still need a clear program strategy and internal alignment to get the most out of it. It’s not a set-and-forget solution, and onboarding and adoption will take some time (as they should). Review collected by and hosted on G2.com.

We’ve seen real progress in our customer advocacy efforts since we started using BASE.

One of the things I value most is the Oracle integration—it’s something other vendors couldn’t offer, and it made a big difference for us. It feels like BASE really treats us as a customer they want to grow with.

Our CSM is excellent—responsive, proactive, and always willing to help. The platform keeps improving, and the recent addition of a community feature was a big win. It really brings everything together in one place. Review collected by and hosted on G2.com.

The addition of the community feature was a great move and adds real value. However, I do wish it included better reporting capabilities, which are currently missing.

Also, we’ve experienced occasional instability in the platform—features that suddenly stop working or behave unexpectedly. It’s not constant, but it does impact the experience.

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The alternative to Influitive is its biggest sell. The reference program sync and ability are great Review collected by and hosted on G2.com.

You are bound to work with limited functionality, as little as choosing options with an Ask is limited to the advocacy type. The lack of customization possibilities makes you feel stuck at times. Not being able to download activity data truly matters. Imagine sitting with 200 testimonials that you can't bulk download, and keep clicking one by one for what you need. Review collected by and hosted on G2.com.

We have been using an existing well-known Advocacy platform for nearly 2 years and were looking for another vendor. Our research led us to shortlist base as our new vendor of choice. The reason we chose Base was mainly for the ease of doing business with the company and its team, the promised quick migration of our old system to Base in one platform (user management, crisp look and feel of the system, integration with tools such as zoom, tango card etc. Review collected by and hosted on G2.com.

I haven't come across any as of yet. I will update this later I do. Review collected by and hosted on G2.com.

The willingness of the customer success team to take in feedback and implement changes and feature upgrades makes Base a platform that is highly customizable for our enterprise needs. However, the team is relatively lean so changes take some time to implement. UI is much cleaner and modern compared to the platform we used previously. Review collected by and hosted on G2.com.

The product is still relatively bare-bones, but this is a good thing for a mature enterprise looking for a customizable tool rather than an out-of-the-box solution. Review collected by and hosted on G2.com.

Great 2-in-1 tool for an advocacy hub and automated reference management. Review collected by and hosted on G2.com.

No Snowflake integration or any API for reporting. Very limited to track data outside of the instance. We are still trying to figure out how to get this into Snowflake Review collected by and hosted on G2.com.

The Base platform was a lifesaver for me by making the management of customer marketing a lot easier. It literally brings everything you need into one place and offers a host of automation features to simplify your life on a daily basis. E.g.

• It securely centralizes all of your customer data thus giving you a complete view of your audience which allows you to personalize your campaigns and customer interactions with ease.

• You can run multiple campaigns at the same time through the intuitive tools for setup, management and tracking.

• Ease of use and automation features free up bucket loads of time allowing you to concentrate on strategy knowing the platform is taking care of all the back-end stuff.

• Real-time insights and detailed analytics ensure you are always ready to prove ROI, as well as being able to examine and tweak campaigns and strategies on the go.

• SFDC integration means you can work with the latest customer data in real-time. Review collected by and hosted on G2.com.

No downsides to using Base. If anything our customer marketing programs improved 100% after implementation. It is easy to use and implement, and the customer support is top notch. Review collected by and hosted on G2.com.

Base is very intuitive and easy to use. Once you understand the basic functionality, you are ready and well-prepared to launch a new campaign.

There are many ASK types available on Base, catering to our various need. Whether it's a template to share a normal educational post, set-up a quiz, ask for a survey or review, all of these ASK types are already available on Base.

The targeting capabilities of Base is also very robust. It's easy to set up audiences directly for ASK, or pre-create audiences using customer lists. This allows us to go granular into targeting, which is always well-appreciated.

Our feedback on Base's products and services are taken seriously by the R&D and Customer Support/Success team. We see actual, positive changes based on our feedback. Review collected by and hosted on G2.com.

Nothing too bad. Perhaps stronger integration with review platforms like G2. Review collected by and hosted on G2.com.

A great tool to manage interactions and engagement with your customers. The ability to create custom attributes on your customers is helpful to capture what makes the most sense for your organization. Review collected by and hosted on G2.com.

Would like to see more robust reference profile information. i.e. a way to indicate what products a customer is referenceable for and what products they are not referenceable for. You can do this by creating some custom attributes, but not a native way to flag certain areas as referenceable and others as not.

Would like an easier way to import advocates or content Review collected by and hosted on G2.com.