Balsamiq Reviews (501)

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Balsamiq Reviews (501)

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4.2
501 reviews

What do users say?

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Users consistently praise the ease of use and speed of Balsamiq, highlighting its intuitive drag-and-drop interface that allows for quick wireframe creation. Many appreciate how it enables rapid prototyping without getting bogged down in design details, making it ideal for early-stage brainstorming. However, some users note that the simplistic style may not be suitable for high-fidelity designs.

Pros & Cons

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Depaak R.
DR
Depaak R.
Product Manager
Financial Services
Mid-Market (51-1000 emp.)
"Fast, Low-Fidelity Wireframes for Better Early Product Conversations"
3.5/5
What do you like best about Balsamiq?

As a Product Manager, I use Balsamiq primarily during the requirements-gathering and solutioning phase, before designs move into high-fidelity tools. What I appreciate most is how quickly it lets me turn ideas into wireframes without getting distracted by visual perfection.

One of Balsamiq’s biggest strengths is its intentionally low-fidelity approach. When discussing a new feature with stakeholders, developers, or business teams, the focus stays on workflows, user journeys, and functionality rather than colors, typography, or visual design decisions. This has helped our team have more productive conversations early in the product lifecycle.

The learning curve is very small as well. New team members can start creating wireframes in a short amount of time without needing formal training. The drag-and-drop component library is extensive enough to cover most common product scenarios, such as dashboards, onboarding journeys, forms, profile pages, payment screens, and workflow-driven applications.

I also like the interface structure: design elements are easy to access from the top toolbar, while editable properties are available in the right-side panel. This layout makes changes quick and intuitive.

balsamiq is quite good in handling more screen loads on one work space where i have revamped my entire business journey where i have created 30+ screens in one workspace and the space was quite good to handle the load and retain screen sometimes to replicate a smaller action easily.

There is also an image analyzer that tracks unused images across other projects over time and prompts us to decide whether to remove or retain them. The option to restore items from the trash is commendable as well.

Another useful capability is the AI feature that converts screenshots or images into editable wireframe components. And also options to perform more edits with the prompting way. We’ve used this when documenting existing customer journeys and redesigning legacy experiences, and it saves time compared to recreating screens entirely from scratch.

For product teams that need to validate ideas quickly before investing significant design effort, Balsamiq is an excellent starting point.

It also offers a team package for purchasing, where the entire team can access, view, and review other team members’ projects, and it allows people to work at the same time. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

The area where I feel Balsamiq has the biggest opportunity for improvement is AI.

While AI has become a major productivity driver across modern product and design tools, Balsamiq's AI functionality currently feels more focused on converting existing visuals into editable wireframe elements rather than helping generate new ideas.

For example, if I provide a rough concept or business problem, I would expect AI to suggest alternative layouts, UX approaches, onboarding flows, dashboard structures, or feature variations. Currently, the AI assistance feels more like a conversion utility than a design-thinking partner or to provide an UI approach thoughts or UI validating designed screens.

Performance is another area that could be improved. Larger projects sometimes take noticeable time to load, and navigating across multiple projects can become cumbersome when working on several initiatives simultaneously.

I would also love to see split-screen functionality. There are many situations where I need to compare two user journeys, reference another project, or copy design patterns between projects. Today, this requires switching between tabs or windows, which interrupts workflow efficiency.

Collaboration capabilities are good for basic review cycles but could become more seamless for teams working in highly collaborative environments where multiple stakeholders frequently review and iterate on wireframes.

Version comparison and project organization could also be enhanced to support larger product teams managing multiple initiatives at scale. Review collected by and hosted on G2.com.

Teja T.
TT
Teja T.
Senior Business Analyst
Small-Business (50 or fewer emp.)
"Great Wireframing Tool for Business Analysts"
4.5/5
What do you like best about Balsamiq?

Balsamiq has an excellent user interface that makes it one of the tremendous wireframing tools in the market. The user learning is so fast and seamless, which will positively impact the organisation adoption rate. Quicker and quality wireframes in a lesser timeframe indirectly accelerate the feedback time and development cycle. Offline functionality is always a plus for users to work in offline mode. Reusable components and collaboration across teams/users are always helpful for organizations to review and work together in accomplishing user experience needs. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

The Cloud version of the product is a bit slower and needs performance improvements. The export functionality into various file formats needs to be implemented to benefit the overall developer community.

Shoudl add more search capabilities to search design elements to the overall functionality. Review collected by and hosted on G2.com.

Apoorv Y.
AY
Apoorv Y.
Deputy Manager - Business Analyst
Mid-Market (51-1000 emp.)
"Best-in class tool for wireframing."
5/5
What do you like best about Balsamiq?

The ease of use makes this one of the finest tool for wireframing. I liked the number of features and variety of options to create wireframes with ease of implementation. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

This product lacks the use of free hand creation of lines and paths which can make it even more useful. Also it should have an open library search via web. Review collected by and hosted on G2.com.

MA
Muhammed A.
Business Analyst
Consulting
Small-Business (50 or fewer emp.)
"Most entry level wireframing tool"
4.5/5
What do you like best about Balsamiq?

I like its UI, it's actually very user-friendly and easy to use. even for a person who is writing first time, then also they can easily understand. and all kind of icons will be by default available.

Additionally, we can import images and logos very easily. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

As per my understanding it totally great, but I have one suggestion the Balsamiq group can also provide a painting option and prototying then it will be a next-level product. Review collected by and hosted on G2.com.

DM
Duncan M.
Managing Director
Small-Business (50 or fewer emp.)
"Easy to use, has just the features I needed"
5/5
What do you like best about Balsamiq?

It's well designed. Very intuitive - I figured it out quiet quickly. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

Sometimes I had to look around the icon menus for a while before i could find stuff. Review collected by and hosted on G2.com.

Idan K.
IK
Idan K.
Chief Technology Officer
Small-Business (50 or fewer emp.)
"An OK tool for collaboration on Mobile/Web wireframes."
2.5/5
What do you like best about Balsamiq?

It's pretty easy to start using. Creating the page hierarchy, drag-and-drop components into the view, And defining layouts is excellent for simple wireframes.

Also, Pricing is fair! Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

UI always looked a bit less refined and professional to clients than other tools like axure, etc.

It feels like it's harder to customize the default features and components. it might not be the best tool for a service provider, wanting to present a wireframe with branding orientation.

Last thing that might affect offline users. unlike other apps, balsamiq was web only... it was Okay by me, but might cause some issues when experiencing network issues Review collected by and hosted on G2.com.

Hiren R.
HR
Hiren R.
Senior Business Analyst | Product Owner
Enterprise (> 1000 emp.)
"Best alternate for pen and paper for your wireframes in digital world"
5/5
What do you like best about Balsamiq?

Quick wireframe creation is the best function of Balsamiq. Predefined presets are very much useful for a design requirement. It gives the user an idea of how the screen will look and behave in terms of user experience. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

Sometimes we don't find a specific design we have in mind for some inputs, especially the latest design of the input. For example, dropdown which shows in the wireframe is very basic and not able to find any alternate for the same. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Fast lofi wireframes"
4/5
What do you like best about Balsamiq?

Balsamiq is ideal for anyone who needs to quickly create wireframes for apps without spending too much time learning complex software.

It has a large library of pre-built UI components, making it easy to quickly drag and drop elements into wireframes. It's easy to create projects and link frames together. It can export to stand-alone images or a PDF with clickable hyperlinks. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

It's purposely low fidelity that helps deliver fast conceptual mockups, but occasionally it would be nice to be able to move those wireframes into a higher fidelity rendition.

They've recently announced the Desktop edition will be getting less and less development focus which I understand given usage stats, but I do prefer it for offline work. Review collected by and hosted on G2.com.

Joseph G.
JG
Joseph G.
Product Manager
Mid-Market (51-1000 emp.)
"Balsamiq helped me design apps"
5/5
What do you like best about Balsamiq?

I loved using balsamiq to design prototypes and use it for building app and website designs. I used to for personal and work use and it help me create baseline screens for apps. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

I was not too fond of the learning curve of balsamiq. It took me some time to learn the ins and outs of the product and how to use it from end to end. If I could have had tutorials for the product, that would have helped me onboard. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Balsamiq Tool Review"
4/5
What do you like best about Balsamiq?

One of the standout features of Balsamiq is its simplicity. The interface is clean and intuitive. The drag-and-drop functionality allows for quick and effortless placement of elements, and the pre-built components library offers a wide range of UI elements to choose from, saving a lot of time and manual effort. Review collected by and hosted on G2.com.

What do you dislike about Balsamiq?

Balsamiq's simplicity and focus on low-fidelity wireframes may limit its usefulness for projects requiring high-fidelity visual representation. Other tools do a better job at more intricate designs. Review collected by and hosted on G2.com.