22 reviewers of Avalan have provided feedback on this feature.
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
As reported in 20 Avalan reviews.
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
21 reviewers of Avalan have provided feedback on this feature.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 17 Avalan reviews.
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
20 reviewers of Avalan have provided feedback on this feature.
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
11 reviewers of Avalan have provided feedback on this feature.
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
This feature was mentioned in 22 Avalan reviews.
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
As reported in 23 Avalan reviews.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
As reported in 23 Avalan reviews.
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Based on 15 Avalan reviews.
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
15 reviewers of Avalan have provided feedback on this feature.
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
This feature was mentioned in 15 Avalan reviews.
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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