--- title: Amazon Marketing Cloud Reviews meta_title: 'Amazon Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 76 reviews by the users' company size, role or industry to find out how Amazon Marketing Cloud works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 76 scale: '5' date_modified: '2026-07-14' parent_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Amazon Marketing Cloud Reviews **Vendor:** Amazon **Category:** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room) **Average Rating:** 4.4/5.0 **Total Reviews:** 76 ## About Amazon Marketing Cloud Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs. ## Amazon Marketing Cloud Reviews ### 1. Review for Amazon Marketing cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Pranav T. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Very good marketing strategy, Easy to setup Advertisement, very good analytics. **What do you dislike about Amazon Marketing Cloud?** Nothig to dislike, I am fully satisfied with amazon marketing cloud services. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Helps in advertisement setup and gives very good analytics. ### 2. Amazon Analitics **Rating:** 5.0/5.0 stars **Reviewed by:** Alvaro G. | HOA Specialist, Renewables & Environment, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Amazon Marketing Cloud?** What i like best about this Marketing Cloud app is that is gives us an insight in to the data that it comes across and allows us to analyze what ever information we can. **What do you dislike about Amazon Marketing Cloud?** Well what can I say some of the data we collect is important but other information isnt exactly we I personnally nned to do my research. I woud like there to be a place were I can freely modify what info Im looking for. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Helps us gather and analyze user data to help look for future user access to energy produced by there solar equipment and day to day production of energy used per client. ### 3. Amazon Marketing Cloud || My Professional Review **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit K. | Application Developer - Azure Data Analytics Services , Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Cross Media Insights, Privacy safe Environment **What do you dislike about Amazon Marketing Cloud?** complxity as it requires thoughtful planning and execution **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It is providing us to easily perform analytics and build audiences across signals including amazon ad signals ### 4. Cloud opt ads **Rating:** 3.5/5.0 stars **Reviewed by:** Saravanan M. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Ease to use,secured and build on top time consuming and fast **What do you dislike about Amazon Marketing Cloud?** Cost is the factor , need to improve for multiple features **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Configuration is bit of problems initially ### 5. Amazon Cloud - Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Chandrashekhar A. | Management Information System Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** AMC is secure, focuses lot more on user Privacy. **What do you dislike about Amazon Marketing Cloud?** No dislikes. Waiting for next feature updates. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** AMC's pricing algorithm has benefited us drastically in bringing down our spends. ### 6. Best for marketing and seekers **Rating:** 4.5/5.0 stars **Reviewed by:** Yogesh M. | Enterprise Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Amazon Marketing Cloud?** security,Privacy and cloud based solution which helps in audience building **What do you dislike about Amazon Marketing Cloud?** User adaptability is time Taking and takes its own time to understand the flow **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Advertisment ### 7. Very nice experience and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Candy N. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Amazon Marketing Cloud?** easy platform for marketing tools, enables targeted audience with many features to customized. **What do you dislike about Amazon Marketing Cloud?** the advanced analytics are not so easy to read, however you have many pages to self train and educate in the areas of knowledge weakness **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** control of the budgets, placement of sponsored ads and campaign settings. ### 8. best tool for performing analytics in cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Nivas A. | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Amazon Marketing Cloud?** Handling a large set of data and managing it is very easy with Amazon Marketing Cloud. For business verticles analyzing it and making the desired changes for better productivity **What do you dislike about Amazon Marketing Cloud?** Nothing, in particular, I saw as a drawback in Amazon's marketing cloud services but the accessibility should be made easy for the better visualization purposes **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It is helping in solving the analytics part and helps to allot the budget effectively for the different marketing campaigns. Better utilization of all the features will yield a better productivity ### 9. Product for scaling business **Rating:** 3.5/5.0 stars **Reviewed by:** Rahulkumar P. | Senior Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Amazon Marketing cloud provides good scaling to business **What do you dislike about Amazon Marketing Cloud?** Little costly compared to peer products. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Solving the customization of ads required to target the potential buyers. ### 10. Great support **Rating:** 5.0/5.0 stars **Reviewed by:** Raymond L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Amazon Marketing Cloud?** I really love how easy it is to use the software to market the product. I was able to get easy access to help when I ran into issues. Excellent support and platform. Easy to navigate **What do you dislike about Amazon Marketing Cloud?** I don't have thing that I dislike except the internet connection is bad, the upload takes forever to refresh. And sometimes the upload is error due to connecting issues. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** We are having lots of produce to sell and we use the platform to help us promote the products and get more referral. In all it helped us generate more revenue and customers. ### 11. Great cloud platform for anyone in need with powerful factor called trust **Rating:** 4.5/5.0 stars **Reviewed by:** Manjunath H. | Senior Software Engineer-2, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Amazon Marketing Cloud?** ease of use and integration, analysing multichannneladvertiser analytics **What do you dislike about Amazon Marketing Cloud?** nothing much to say as i like allmost all the fatures **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** multichannel advertising analitics ### 12. Amazon marketing cloud review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Amazon Marketing Cloud?** It gives good insights about customer interactions and helps with customer engagement. I helps advertisers to customize as per different customer datasets **What do you dislike about Amazon Marketing Cloud?** It can be challenging to setup if you do not have earlier experience **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It gives deep insight of customer data while protecting privacy. These analytics help with tha marketing strategies ### 13. It's awesome experience **Rating:** 5.0/5.0 stars **Reviewed by:** kedar t. | Technical Support Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Used in storing the data and helpful to secure **What do you dislike about Amazon Marketing Cloud?** Nothing is there to dislike and highly recommended **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Data correction and analytics ### 14. Powerful Advertising Solution for our marketing business **Rating:** 4.0/5.0 stars **Reviewed by:** sujith g. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Amazon Marketing Cloud?** When we were using AWS in our business, this platform was very helpfull in gaining an valuable insights on how our marketing campaings in various fields performed. Which was helpfull in upcoming campaings. **What do you dislike about Amazon Marketing Cloud?** Though they gave us an valuable insights it was limited to Amazon's ecosystem Ads were competitive when compared with other platforms. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Really cool marketing platform with lots of options from AWS. Targeting precision Access to a vast customer base Integration with Amazon's advertising ecosystem ### 15. AMC : The best analytical tool for marketing campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Amazon Marketing Cloud?** One of the best things about AMC is the privacy. The data are pseudonymized before it's reached the advertisers. **What do you dislike about Amazon Marketing Cloud?** There is a learning curve for new users, especially who doesn't know SQL. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** AMC gives an accurate picture of marketing trends which helps us in allocating proper budget. ### 16. Best dashboard and able to see overall customer journey in a detailed view. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2023 **What do you like best about Amazon Marketing Cloud?** without showing private data of customer .we can see customer journey. easy to use and ui is eye capturing. **What do you dislike about Amazon Marketing Cloud?** amazon marketing cloud is not cost effective ,expensive compare to others. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** very useful to track customer journey and analyzed data. ### 17. Nice Paas tool for all cloud related needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Easy to learn and integrate Pay as per the use Automations and pipeline Cost effective bugetting **What do you dislike about Amazon Marketing Cloud?** Nothing much to write here. Keep the good work up! **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Quick and effective tool for needs related to running campaigns ### 18. Good Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Amazon Marketing Cloud?** With Amazon Advertising, I can increase the visibility of my products on Amazon's search results, product detail pages, and other relevant placements. This can help improve brand awareness and drive sales. **What do you dislike about Amazon Marketing Cloud?** Advertising on Amazon can be expensive, especially for competitive product categories. The cost of keywords and ad placements can increase rapidly, and it's important to carefully manage budgets to avoid overspending. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Advertising allows businesses to increase the visibility of their products on the Amazon marketplace. Which is beneficial for sellers who want to stand out in a crowded marketplace and reach a broader audience. ### 19. Amazon Marketing Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Jhinie C. | Sr. Web Editor (AEM), Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Amazon Marketing Cloud?** What I like best about Amazon Marketing Cloud is its secure, cloud-based environment. It has an analysis tool where you can access different data. **What do you dislike about Amazon Marketing Cloud?** Every tool has its downsides. What I dislike about Amazon Marketing Cloud is that users sometimes face server downtime. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Marketing Cloud performs analytics across multiple data sets to create meaningful reports. ### 20. A Comprehensive Solution for Data-Driven Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2023 **What do you like best about Amazon Marketing Cloud?** This has a wealth of data, including purchasing habits, browsing, and preferences. This data can be leveraged to create targeted advertising campaigns, allowing businesses to reach their ideal audience effectively and seamlessly integrated within the Amazon ecosystem. **What do you dislike about Amazon Marketing Cloud?** Advertising on Amazon can be expensive apart from this Nothing for Now that I dislike about this tool **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** With Performance tracking, I was able to get detailed performance metrics and analytics, allowing businesses to track the effectiveness of their campaigns ### 21. Wonderful tool to increase the visibility and track records **Rating:** 4.5/5.0 stars **Reviewed by:** Avinash S. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Amazon Marketing Cloud?** Its ability to track the entire customer shopping journey on and off Amazon **What do you dislike about Amazon Marketing Cloud?** Nothing so as of Now that I dislike about this tool **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** AMC helps me to optimize the queries so that I can reach out to potential customers with data-driven insights ### 22. Analytical Platform - Amazon Marketing Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Jignesh R. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2023 **What do you like best about Amazon Marketing Cloud?** The best tool that provides a safe, secure, online cloud-based platform to perform analytics for advertisers. **What do you dislike about Amazon Marketing Cloud?** Some what difficult to learn all the options. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It solves the problem of analysing add your advertisement-related data. ### 23. {"translation":"Most Recommended"} **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2023 **What do you like best about Amazon Marketing Cloud?** Enhance visibility in search results. ... Attract a larger customer base. ... Pay only for clicks on your ads. ... Target consumers using specific search terms. ... Achieve higher conversion rates. ... Reduce time spent on marketing efforts. ... Feature in 'Customers also bought' sections. **What do you dislike about Amazon Marketing Cloud?** I'm not sure if I don't dislike something in this Marketing. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Enhance visibility in search results. ... Attract a larger customer base. ... Only incur costs for actual ad clicks. ... Focus on shoppers using specific search terms. ... Achieve better conversion rates. ... Reduce time invested in marketing efforts. ... Feature in 'Customers also bought' sections. ### 24. Amazon Marketing Cloud **Rating:** 3.0/5.0 stars **Reviewed by:** Charles F. | Associate Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Amazon Marketing Cloud?** Seamlessly integrates major marketing solutions in one place **What do you dislike about Amazon Marketing Cloud?** Nothing, really. Except if the interface could be simplified. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Automating my business and marketing processes. And bringing marketing ideas to life ### 25. It gives holastic measurement and flexible analytics **Rating:** 5.0/5.0 stars **Reviewed by:** RUPAL G. | Growth and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Amazon Marketing Cloud?** It give best insights, analysis and campaign deep dive. **What do you dislike about Amazon Marketing Cloud?** UI is slightly boring and can be more interactive **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Give best analysis to ad campaigns and products ### 26. My experience was great, I am always on the site. **Rating:** 5.0/5.0 stars **Reviewed by:** aizis meireles n. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Amazon Marketing Cloud?** Very easy access to the site, and very fast, perfect prices **What do you dislike about Amazon Marketing Cloud?** Many unnecessary advertisements, could you remove those advertisements **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Of unnecessary advertisements - [View Amazon Marketing Cloud pricing details and edition comparison](https://www.g2.com/products/amazon-marketing-cloud/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+05%3A25%3A18+-0500&secure%5Bsession_id%5D=1415753b-e396-44b0-92fc-388f92a49114&secure%5Btoken%5D=3db591d39affa70dda6614256cbe22f3270eda2b31142a73e41495c4b1227df2&format=llm_user) ## Amazon Marketing Cloud Features **Centralized computation** - Centralized Computation **Localized computation** - Localized computation ## Top Amazon Marketing Cloud Alternatives - [Snowflake](https://www.g2.com/products/snowflake/reviews) - 4.5/5.0 (711 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Crossbeam](https://www.g2.com/products/crossbeam/reviews) - 4.8/5.0 (408 reviews)